Lewis Cellars
Associate Manager, Hospitality Marketing - North
Lewis Cellars, Napa, California, United States, 94559
Associate Manager, Hospitality Marketing – North
Wonderful Wines, the premium wine division of The Wonderful Company, invites you to play a leading role in executing consumer marketing initiatives across our three tasting room properties in Sonoma & Healdsburg (Landmark) and Napa (Lewis). This role will work cross‑functionally with brand marketing and DTC teams to plan, develop, and produce on‑site merchandise, marketing collateral, capture content, and execute event marketing campaigns.
Location & Travel This position will be based at either Landmark Vineyards in Sonoma, CA, or Lewis Cellars in Napa, CA, and requires up to 50% travel on a biweekly basis to our other properties in Paso Robles and Los Angeles.
Responsibilities
Event Planning & Execution Lead development of an annual on‑property events calendar in collaboration with brand and wider DTC teams; strategize and plan event and promotional on‑property offerings that help achieve DTC sales and brand goals; attend marquee events to capture content for social and other channels.
Marketing & Creative Oversight Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.); ensure all technical details by promotion are accurately reflected across all marketing touchpoints.
Content Creation & Social Media Capture organic, ongoing social content across the five properties; partner with brand and agency teams to build a weekly content calendar; identify and prepare key experiences to feature.
Merchandise Development & Sales Partner with Brand team to plan, develop and produce on‑site merchandise for sale across five properties; collaborate with e‑commerce team for online sales or giveaways of select merchandise; monitor sales performance, identify top‑performing items, opportunities for enhancements, and reorder needs.
Collateral & Brand Standards Partner with Brand team to develop and update on‑site printed collateral (menus, tasting guides, posters, etc.); ensure brand standards are met and maintained at all consumer touchpoints.
Partnerships & Experiential Marketing Identify and develop local partnerships to drive unique offerings and experiences on property; partner with brand and DTC teams to activate partnerships in the tasting room and online.
Qualifications
BA in marketing, communications, hospitality, or related field preferred.
3–5 years of direct‑to‑consumer or hospitality marketing experience required.
Experience working with wine & spirits or other high‑end hospitality environments highly preferred.
Strategic and creative thinker, capable of managing day‑to‑day implementation and ongoing optimisation of marketing objectives.
Excellent communication skills and cross‑functional project management; experience working with creative agencies a plus.
Solid understanding of visual merchandising, social media, and the digital landscape.
Experience and basic skill set in Photoshop, InDesign, or another creative suite.
Self‑starter with strong organisational skills, able to multi‑task and work in a fast‑paced environment.
Strong Excel and PowerPoint skills preferred.
Why This Role Matters This role is a key driver of Wonderful Wines’ growth and brand strength. Through strong internal and external partnerships and disciplined execution you’ll help position our properties as the preferred choice for consumers.
Growth Path Outstanding performance in this role opens the door to broader leadership roles across the organization, where you’ll lead and execute consumer and marketing initiatives driving business growth.
Pay Range $85,000 – $100,000, plus discretionary bonus. Final compensation will depend on skills & experience.
Additional Information – Benefits
Thriving Wellness Community: Access to top‑notch medical coverage, comprehensive vision and dental plans, and a 401(k) with match eligibility.
24/7 online physician consultations, virtual mental health resources, life coaching, and engaging employee community groups.
Cash rewards for healthy habits, fitness reimbursements, library of on‑demand fitness videos.
Career advancement opportunities across our diverse family of brands and business units.
Focused learning and development, leadership training, webinars, and e‑Learning courses.
Empowering mentorship program and continuous improvement training.
Commitment to community and sustainability initiatives: The Wonderful Company has invested over $2.5 billion in education, health and wellness, community development, and sustainability. Learn more at
csr.wonderful.com .
Giving back to the community: Wonderful Giving allows staff to allocate company‑provided funds to up to three charities of their choice and participate in protected community projects.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law—click
here
for more information.
#J-18808-Ljbffr
Location & Travel This position will be based at either Landmark Vineyards in Sonoma, CA, or Lewis Cellars in Napa, CA, and requires up to 50% travel on a biweekly basis to our other properties in Paso Robles and Los Angeles.
Responsibilities
Event Planning & Execution Lead development of an annual on‑property events calendar in collaboration with brand and wider DTC teams; strategize and plan event and promotional on‑property offerings that help achieve DTC sales and brand goals; attend marquee events to capture content for social and other channels.
Marketing & Creative Oversight Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.); ensure all technical details by promotion are accurately reflected across all marketing touchpoints.
Content Creation & Social Media Capture organic, ongoing social content across the five properties; partner with brand and agency teams to build a weekly content calendar; identify and prepare key experiences to feature.
Merchandise Development & Sales Partner with Brand team to plan, develop and produce on‑site merchandise for sale across five properties; collaborate with e‑commerce team for online sales or giveaways of select merchandise; monitor sales performance, identify top‑performing items, opportunities for enhancements, and reorder needs.
Collateral & Brand Standards Partner with Brand team to develop and update on‑site printed collateral (menus, tasting guides, posters, etc.); ensure brand standards are met and maintained at all consumer touchpoints.
Partnerships & Experiential Marketing Identify and develop local partnerships to drive unique offerings and experiences on property; partner with brand and DTC teams to activate partnerships in the tasting room and online.
Qualifications
BA in marketing, communications, hospitality, or related field preferred.
3–5 years of direct‑to‑consumer or hospitality marketing experience required.
Experience working with wine & spirits or other high‑end hospitality environments highly preferred.
Strategic and creative thinker, capable of managing day‑to‑day implementation and ongoing optimisation of marketing objectives.
Excellent communication skills and cross‑functional project management; experience working with creative agencies a plus.
Solid understanding of visual merchandising, social media, and the digital landscape.
Experience and basic skill set in Photoshop, InDesign, or another creative suite.
Self‑starter with strong organisational skills, able to multi‑task and work in a fast‑paced environment.
Strong Excel and PowerPoint skills preferred.
Why This Role Matters This role is a key driver of Wonderful Wines’ growth and brand strength. Through strong internal and external partnerships and disciplined execution you’ll help position our properties as the preferred choice for consumers.
Growth Path Outstanding performance in this role opens the door to broader leadership roles across the organization, where you’ll lead and execute consumer and marketing initiatives driving business growth.
Pay Range $85,000 – $100,000, plus discretionary bonus. Final compensation will depend on skills & experience.
Additional Information – Benefits
Thriving Wellness Community: Access to top‑notch medical coverage, comprehensive vision and dental plans, and a 401(k) with match eligibility.
24/7 online physician consultations, virtual mental health resources, life coaching, and engaging employee community groups.
Cash rewards for healthy habits, fitness reimbursements, library of on‑demand fitness videos.
Career advancement opportunities across our diverse family of brands and business units.
Focused learning and development, leadership training, webinars, and e‑Learning courses.
Empowering mentorship program and continuous improvement training.
Commitment to community and sustainability initiatives: The Wonderful Company has invested over $2.5 billion in education, health and wellness, community development, and sustainability. Learn more at
csr.wonderful.com .
Giving back to the community: Wonderful Giving allows staff to allocate company‑provided funds to up to three charities of their choice and participate in protected community projects.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law—click
here
for more information.
#J-18808-Ljbffr