Growth Marketer (Lead Nurturing, Direct Mail, Paid Social, Email) Job at J. Blan

Growth Marketer (Lead Nurturing, Direct Mail, Paid Social, Email) Get AI‑powered advice on this job and more exclusive features. J. Blanton is a fast‑growing (5x growth in the last 3-years) consumer marketing company …not your traditional plumbing company! We’re already one of the fastest growing residential home service companies in the country, and we’re on a mission to become the largest, and most respected over the next 30 years! With the heart‑of‑a‑startup, we are disrupting one of the largest and oldest industries in the country (plumbing), and we believe our momentum and ambition will lead us to build a $500 million dollar company over the next 20 years. What you’ll own Funnel strategy & journey design Architect multi‑touch flows (3–5+ touches) that progress from value first (e.g. free design booklet) → education (ROI, safety, financing) → clear ask (book an appointment). Orchestrate mail + digital: direct mail, paid social, email/SMS, remarketing, and site/landing experiences working together. Direct mail Build segmented mail programs (audience, offer, cadence). Use benefit‑driven copy, strong CTAs, and easy response paths (phone/QR/URL). Set up unique numbers/links and matchback to prove lift and booked appointments. Paid social & remarketing Run Meta/TikTok/YouTube with a booked‑appointment north star. Iterate offers, creative, audiences, and budgets. Email/CRM & triggers Journeys for new leads, unsold estimates, abandoned booking, reactivation, and renewals. Segment by intent/urgency; test timing, frequency, and creative. Landing pages & conversion Build and optimize pages that make it effortless to call or schedule; include proofs (reviews, guarantees), FAQs, financing, and urgency. Measurement & lift Stand up tracking across channels (UTMs, pixels/CAPI, offline conv., call tracking). Weekly dashboard: what we tested, results, next bets. Booked appointments attributable to marketing Cost per completed appointment (CPCA) and lead‑to‑booking/estimate‑to‑booked rates Incremental lift from direct mail and cross‑channel sequences MER/ROAS, CAC, LTV at the funnel level (not vanity metrics) List growth and email revenue per send (where relevant) What you’ve done (must‑haves) 5+ years in direct response marketing with revenue accountability, owning multi‑channel funnels (mail + digital).Proven success nurturing leads over multiple touches to booked appointments (share examples).Hands‑on with direct mail planning, execution, and matchback measurement. Fluent in funnel economics: CAC, LTV, ROAS/MER and basic dashboards. Nice to have (but not required) Background in lead‑gen verticals like insurance or financial products (great training grounds for DR). Experience at a lead generator or mid‑sized company ($10–50M revenue) with end‑to‑end budget and results ownership. Basic UGC sourcing and light photo/video editing. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Consumer Services Referrals increase your chances of interviewing at J. Blanton Plumbing by 2x Get notified about new Growth Marketer jobs in Greater Chicago Area . Chicago, IL $110,000.00-$125,000.00 1 week ago #J-18808-Ljbffr