J. Blanton Plumbing
E-Commerce Performance Marketing Lead
(Paid Social + Multi-Channel Growth, $100K+/mo Budget Ownership)
About the Company J. Blanton is a fast-growing (5× in the last 3 years)
consumer marketing company —we just happen to operate in the home-services category. We are
not
a traditional plumbing company.
We’re already one of the fastest-growing residential service brands in the U.S., and we’re on a long-term mission to become the most respected and innovative company in the industry over the next 30 years.
With the
heart of a startup , we’re disrupting one of the country’s oldest categories through
high-velocity growth, brand marketing, and world-class performance media . Our ambition is to build a
$500M+ direct-to-consumer brand
within 20 years.
What You’ll Own Full-Funnel E-Commerce & Performance Marketing Strategy Design and oversee an always-on funnel that moves consumers from awareness → education → high-intent → booking.
Orchestrate
multi-touch digital journeys
across paid social, remarketing, landing pages, email/SMS, and offline triggers.
Paid Social & Performance Media ($100K+/mo Budget) You will be the hands-on owner of our paid acquisition engine.
Manage and scale
Meta, TikTok, and YouTube
campaigns with a “booked appointment” or “completed order” north star.
Run structured testing (offers, creative concepts, audiences, placements).
Control and optimize
six-figure monthly paid media budgets
with ROAS/MER and CAC discipline.
Build creative briefs, source UGC, and execute rapid-iteration creative sprints.
Direct Mail + Digital Sequencing Blend offline + online like a sophisticated DTC brand.
Build segmented mail campaigns: audience, offer, cadence, and attribution.
Set up unique tracking numbers/URLs and run matchback analysis to prove incremental lift.
Integrate mail touches into digital retargeting flows for compounding impact.
Email, SMS & CRM Automation Own lifecycle marketing from first touch to retention.
Journeys for new leads, high-intent users, abandoned scheduling, reactivation, and membership renewals.
Segment by intent and expected value; optimize timing, frequency, and messaging.
Drive revenue per send and list growth.
Landing Page & Conversion Optimization Think like an e-commerce CRO lead.
Build and optimize high-intent landing pages designed for frictionless scheduling or calls.
Add trust signals, social proof, FAQs, urgency cues, and dynamic financing messaging.
Run experiments on UX, copy, and visual hierarchy.
Measurement, Attribution & Insights
Implement tracking across all channels (UTMs, pixels/CAPI, offline events, call tracking).
Maintain weekly dashboards with insights, not vanity metrics: what we tested, what worked, what’s next.
Own attribution narrative—incremental lift, MER, CAC, ROAS, LTV.
Your Scorecard (KPIs)
Booked appointments / completed jobs
driven by marketing
Cost per Completed Appointment (CPCA)
Lead-to-booking and estimate-to-sold conversion rates
MER, ROAS, CAC, and LTV
at a funnel level
Direct mail + digital lift
Email/SMS revenue per send & list growth
What You’ve Done (Must-Haves)
5+ years in performance marketing
for an e-commerce or DTC brand (or comparable DR environment).
Owned & optimized $100K+/month in paid social budgets
with proven ROAS/CAC outcomes.
Hands-on experience building multi-touch funnels across
Meta, TikTok, YouTube, email/SMS, landing pages, and remarketing .
Strong testing discipline (A/B, creative testing, audience testing, offer testing).
Strong analytics foundation—comfortable with attribution, MER, ROAS, CAC/LTV modeling, and dashboards.
Ability to stitch together ads → landing pages → forms/calls → CRM → revenue.
Seniority level Mid-Senior level
Employment type Full-time
Job function Sales and Business Development
Industries Consumer Services
#J-18808-Ljbffr
About the Company J. Blanton is a fast-growing (5× in the last 3 years)
consumer marketing company —we just happen to operate in the home-services category. We are
not
a traditional plumbing company.
We’re already one of the fastest-growing residential service brands in the U.S., and we’re on a long-term mission to become the most respected and innovative company in the industry over the next 30 years.
With the
heart of a startup , we’re disrupting one of the country’s oldest categories through
high-velocity growth, brand marketing, and world-class performance media . Our ambition is to build a
$500M+ direct-to-consumer brand
within 20 years.
What You’ll Own Full-Funnel E-Commerce & Performance Marketing Strategy Design and oversee an always-on funnel that moves consumers from awareness → education → high-intent → booking.
Orchestrate
multi-touch digital journeys
across paid social, remarketing, landing pages, email/SMS, and offline triggers.
Paid Social & Performance Media ($100K+/mo Budget) You will be the hands-on owner of our paid acquisition engine.
Manage and scale
Meta, TikTok, and YouTube
campaigns with a “booked appointment” or “completed order” north star.
Run structured testing (offers, creative concepts, audiences, placements).
Control and optimize
six-figure monthly paid media budgets
with ROAS/MER and CAC discipline.
Build creative briefs, source UGC, and execute rapid-iteration creative sprints.
Direct Mail + Digital Sequencing Blend offline + online like a sophisticated DTC brand.
Build segmented mail campaigns: audience, offer, cadence, and attribution.
Set up unique tracking numbers/URLs and run matchback analysis to prove incremental lift.
Integrate mail touches into digital retargeting flows for compounding impact.
Email, SMS & CRM Automation Own lifecycle marketing from first touch to retention.
Journeys for new leads, high-intent users, abandoned scheduling, reactivation, and membership renewals.
Segment by intent and expected value; optimize timing, frequency, and messaging.
Drive revenue per send and list growth.
Landing Page & Conversion Optimization Think like an e-commerce CRO lead.
Build and optimize high-intent landing pages designed for frictionless scheduling or calls.
Add trust signals, social proof, FAQs, urgency cues, and dynamic financing messaging.
Run experiments on UX, copy, and visual hierarchy.
Measurement, Attribution & Insights
Implement tracking across all channels (UTMs, pixels/CAPI, offline events, call tracking).
Maintain weekly dashboards with insights, not vanity metrics: what we tested, what worked, what’s next.
Own attribution narrative—incremental lift, MER, CAC, ROAS, LTV.
Your Scorecard (KPIs)
Booked appointments / completed jobs
driven by marketing
Cost per Completed Appointment (CPCA)
Lead-to-booking and estimate-to-sold conversion rates
MER, ROAS, CAC, and LTV
at a funnel level
Direct mail + digital lift
Email/SMS revenue per send & list growth
What You’ve Done (Must-Haves)
5+ years in performance marketing
for an e-commerce or DTC brand (or comparable DR environment).
Owned & optimized $100K+/month in paid social budgets
with proven ROAS/CAC outcomes.
Hands-on experience building multi-touch funnels across
Meta, TikTok, YouTube, email/SMS, landing pages, and remarketing .
Strong testing discipline (A/B, creative testing, audience testing, offer testing).
Strong analytics foundation—comfortable with attribution, MER, ROAS, CAC/LTV modeling, and dashboards.
Ability to stitch together ads → landing pages → forms/calls → CRM → revenue.
Seniority level Mid-Senior level
Employment type Full-time
Job function Sales and Business Development
Industries Consumer Services
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