IdeaClan
Experienced Media Buyer for Indian eCommerce Brand (D2C)
1. Experience Requirements
3–6+ years
of hands-on performance marketing experience in
D2C eCommerce . Must have
scaled ad spends from ₹10–20 lakhs/month → ₹1 crore+/month
profitably. Proven track record in
scaling at least one D2C brand
in India from early stage to INR 5–20 crore/mo revenue levels. Experience managing
Meta (Facebook + Instagram) & Google Ads
end-to-end. Bonus: Experience in
Snapchat, TikTok (international), YouTube, Amazon Ads, Taboola, DV360 . 2. Technical Skill Requirements
Meta Ads
Deep knowledge of
account structure , PGM, ABO vs CBO, scaling frameworks. Mastery in:
Broad + Advantage+ audiences Lookalikes + first-party data Creative testing structures Daily stop loss rules & risk control Retargeting funnels (DPA, ATC, VC custom flows)
Ability to run
multiple ad accounts
& manage bans. Google Ads
Expert in:
Performance Max Search + Brand + Competitor campaigns YouTube acquisition Shopping campaigns
Strong understanding of
data-layer, conversions, feed optimization . Attribution & Analytics
Proficiency in
GA4 , Post Purchase Surveys, Triple Whale, AppsFlyer or AnyTrack. Ability to read:
MER Blended CPAs CAC & LTV interaction ROAS vs Contribution Margin
Understands how to scale while protecting
profitability . Creative Strategy
Can brief the creative team with:
Angles Hooks Winning ad formats Competitor analysis
Knows what type of creatives work for:
Prospecting Retargeting Scaling to cold markets
Can identify fatigued ads quickly. CRO & Funnel Understanding
Understands landing page psychology. Can audit:
PDPs Checkout flow Offer structure
Works with tech to improve CVR. Data & Tools
Shopify analytics Excel/Google Sheets Meta Ads Manager Google Ads Manager Google Tag Manager Pixel setup, conversion APIs Klaviyo, SMS, push notifications (basic) 3. Strategic Skills
Ability to take
revenue targets
and translate them into:
Daily spend CAC targets Expected ROAS Weekly scaling plan
Deep understanding of:
Scaling philosophies Risk management Budget pacing Inventory & marketing sync Seasonality planning
Can design and run
Black Friday, Diwali, EOSS, weekend scaling . 4. Behavioural Skills
KPI-driven, not vanity metrics driven. Ownership mindset — behaves like a founder. Works calmly under pressure during scaling weeks. Transparent & proactive communicator. Must be
data-first , not “opinion-first”.
#J-18808-Ljbffr
3–6+ years
of hands-on performance marketing experience in
D2C eCommerce . Must have
scaled ad spends from ₹10–20 lakhs/month → ₹1 crore+/month
profitably. Proven track record in
scaling at least one D2C brand
in India from early stage to INR 5–20 crore/mo revenue levels. Experience managing
Meta (Facebook + Instagram) & Google Ads
end-to-end. Bonus: Experience in
Snapchat, TikTok (international), YouTube, Amazon Ads, Taboola, DV360 . 2. Technical Skill Requirements
Meta Ads
Deep knowledge of
account structure , PGM, ABO vs CBO, scaling frameworks. Mastery in:
Broad + Advantage+ audiences Lookalikes + first-party data Creative testing structures Daily stop loss rules & risk control Retargeting funnels (DPA, ATC, VC custom flows)
Ability to run
multiple ad accounts
& manage bans. Google Ads
Expert in:
Performance Max Search + Brand + Competitor campaigns YouTube acquisition Shopping campaigns
Strong understanding of
data-layer, conversions, feed optimization . Attribution & Analytics
Proficiency in
GA4 , Post Purchase Surveys, Triple Whale, AppsFlyer or AnyTrack. Ability to read:
MER Blended CPAs CAC & LTV interaction ROAS vs Contribution Margin
Understands how to scale while protecting
profitability . Creative Strategy
Can brief the creative team with:
Angles Hooks Winning ad formats Competitor analysis
Knows what type of creatives work for:
Prospecting Retargeting Scaling to cold markets
Can identify fatigued ads quickly. CRO & Funnel Understanding
Understands landing page psychology. Can audit:
PDPs Checkout flow Offer structure
Works with tech to improve CVR. Data & Tools
Shopify analytics Excel/Google Sheets Meta Ads Manager Google Ads Manager Google Tag Manager Pixel setup, conversion APIs Klaviyo, SMS, push notifications (basic) 3. Strategic Skills
Ability to take
revenue targets
and translate them into:
Daily spend CAC targets Expected ROAS Weekly scaling plan
Deep understanding of:
Scaling philosophies Risk management Budget pacing Inventory & marketing sync Seasonality planning
Can design and run
Black Friday, Diwali, EOSS, weekend scaling . 4. Behavioural Skills
KPI-driven, not vanity metrics driven. Ownership mindset — behaves like a founder. Works calmly under pressure during scaling weeks. Transparent & proactive communicator. Must be
data-first , not “opinion-first”.
#J-18808-Ljbffr