Aspire Fertility Austin
Campaign Marketing Manager
Location: Houston, TX (Remote)
The Marketing & Campaign Manager is responsible for providing an amazing patient experience through all digital platforms, including company websites, digital advertising, email, SMS, outreach and more. The incumbent must have a growth mindset, be passionate about brand experiences, and enjoy implementing scalable solutions that drive success across multiple business lines and for our patients.
Responsibilities
Manage campaign operations from setup through to post‑campaign effectiveness reporting using systems like Salesforce Marketing Cloud, Salesforce Campaigns and more.
Develop and drive campaign operations processes including “speed to lead” initiatives to ensure proper setup, flow, and follow up for campaigns and programs.
Identify and create new campaign templates and ideas that could be scaled across our network of practices and family of brands.
Own performance and strategy of website forms (hosted via 123FormBuilder) and other conversion points.
Create and maintain training and documentation on marketing systems.
Maintain the company email marketing calendar and create, test, and send email campaigns via Salesforce Marketing Cloud for the Inception family of brands.
Implement website edits and identify areas of optimization via A/B testing.
Iterate with key stakeholders to improve and maintain dashboards with accurate lead source and campaign reporting.
Fulfill ad‑hoc reporting requests for the global marketing organization and identify opportunities for improvement across a variety of marketing channels.
Other duties as assigned.
Education and Experience
Bachelor’s Degree or higher in marketing or related field.
Minimum of 3 years of experience working in marketing and with marketing automation tools, preferably for a healthcare or technology company.
Minimum of 3 years of experience building and creating email + SMS campaigns in Salesforce Marketing Cloud.
Minimum of 3 years of experience managing campaigns and working with Salesforce Sales Cloud.Proficient in Microsoft tools (Excel, PowerBI, Word, PowerPoint, etc.).
Familiarity with Freshpaint and 123FormBuilder is highly preferred but not required.
Benefits
Comprehensive Health Coverage: Medical, dental, and vision plans for full‑time employees, complimentary basic life insurance, Employee Assistance Program, and long‑term disability insurance. Low‑cost employee‑only healthcare coverage option also available.
Family Building Support: Fertility benefits, adoption assistance, and surrogacy support.
Paid Parental Leave: Generous maternity, paternity, and partner leave.
Paid Time Off: 18 days of PTO annually plus 11 paid holidays and one floating holiday.
Retirement Ready: 401(k) plan with competitive company match and full vesting after 2 years.
Lifestyle Spending Account: Company‑funded account to reimburse wellness expenses.
Health Savings Account (HSA): Regular employer contributions.
Employee Referral Program: Earn extra money for referrals.
Growth Opportunities: Continuing education reimbursement and dedicated time for professional development.
Premium Calm Health Subscription: Free Calm Health app subscription.
Employee Assistance Program (EAP): Access to emotional well‑being resources.
Additional Coverage Options: Accident, Critical Illness, Hospital Indemnity, and Pet Insurance.
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The Marketing & Campaign Manager is responsible for providing an amazing patient experience through all digital platforms, including company websites, digital advertising, email, SMS, outreach and more. The incumbent must have a growth mindset, be passionate about brand experiences, and enjoy implementing scalable solutions that drive success across multiple business lines and for our patients.
Responsibilities
Manage campaign operations from setup through to post‑campaign effectiveness reporting using systems like Salesforce Marketing Cloud, Salesforce Campaigns and more.
Develop and drive campaign operations processes including “speed to lead” initiatives to ensure proper setup, flow, and follow up for campaigns and programs.
Identify and create new campaign templates and ideas that could be scaled across our network of practices and family of brands.
Own performance and strategy of website forms (hosted via 123FormBuilder) and other conversion points.
Create and maintain training and documentation on marketing systems.
Maintain the company email marketing calendar and create, test, and send email campaigns via Salesforce Marketing Cloud for the Inception family of brands.
Implement website edits and identify areas of optimization via A/B testing.
Iterate with key stakeholders to improve and maintain dashboards with accurate lead source and campaign reporting.
Fulfill ad‑hoc reporting requests for the global marketing organization and identify opportunities for improvement across a variety of marketing channels.
Other duties as assigned.
Education and Experience
Bachelor’s Degree or higher in marketing or related field.
Minimum of 3 years of experience working in marketing and with marketing automation tools, preferably for a healthcare or technology company.
Minimum of 3 years of experience building and creating email + SMS campaigns in Salesforce Marketing Cloud.
Minimum of 3 years of experience managing campaigns and working with Salesforce Sales Cloud.Proficient in Microsoft tools (Excel, PowerBI, Word, PowerPoint, etc.).
Familiarity with Freshpaint and 123FormBuilder is highly preferred but not required.
Benefits
Comprehensive Health Coverage: Medical, dental, and vision plans for full‑time employees, complimentary basic life insurance, Employee Assistance Program, and long‑term disability insurance. Low‑cost employee‑only healthcare coverage option also available.
Family Building Support: Fertility benefits, adoption assistance, and surrogacy support.
Paid Parental Leave: Generous maternity, paternity, and partner leave.
Paid Time Off: 18 days of PTO annually plus 11 paid holidays and one floating holiday.
Retirement Ready: 401(k) plan with competitive company match and full vesting after 2 years.
Lifestyle Spending Account: Company‑funded account to reimburse wellness expenses.
Health Savings Account (HSA): Regular employer contributions.
Employee Referral Program: Earn extra money for referrals.
Growth Opportunities: Continuing education reimbursement and dedicated time for professional development.
Premium Calm Health Subscription: Free Calm Health app subscription.
Employee Assistance Program (EAP): Access to emotional well‑being resources.
Additional Coverage Options: Accident, Critical Illness, Hospital Indemnity, and Pet Insurance.
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