VNS Health
Overview
Develops, implements, and manages Salesforce Marketing Cloud campaigns to help achieve business goals, regulatory compliance, and to support individual business unit needs. Contributes to overall success of the Marketing team with strategic thinking, content creation, and project management. Maintains strong relationships internally and externally including outside vendors and agency partners. Leads projects independently as needed, and partners with senior leadership and other colleagues when appropriate.
What We Provide
Referral bonus opportunities
Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life, Disability
Employer‑matched retirement saving funds
Personal and financial wellness programs
Pre‑tax flexible spending accounts (FSAs) for healthcare and dependent care
Generous tuition reimbursement for qualifying degrees
Opportunities for professional growth and career advancement
Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities
What You Will Do
Manage the development and implementation of Salesforce Marketing Cloud campaigns including determining campaign requirements, writing marketing briefs as appropriate, overseeing copy development and design, reviewing with key stakeholders and legal/compliance, and establishing metrics of success.
Oversee the ongoing operations of existing Salesforce Marketing Cloud campaigns, ensuring campaigns continue to deploy accurately and proactively identify opportunities for improvement.
Design and implement complex Marketing Cloud automation workflows, including event‑based triggers, behavioral triggers, dynamic content, and personalized messaging.
Prepare and disseminate regular reporting and analysis surrounding Marketing Cloud campaigns.
Utilize data analysis and insights to identify opportunities to improve processes and audience engagement.
Partner effectively with agile, cross‑functional teams to drive successful campaigns on an ongoing basis. This includes IT, data architecture, health plan member communications, and compliance.
Manage day‑to‑day relationships with external vendors, including development partners, freelancers, and creative agencies as needed.
Support the design, implementation, and maintenance of communication preference centers across business units.
Manage best practices for SMS and email deliverability, including IP reputation monitoring, email authentication, and bounce management.
Ensure compliance with all SMS and email consent and subscription policies as set forth by VNS Health legal and Compliance guidelines.
Perform all duties within CMS/DOH guidelines, following rules and regulations and stay current on all new marketing policies.
Maintain up‑to‑date understanding of health care industry trends, best practices, and new advances in marketing automation, in order to proactively identify opportunities for innovation and improvement.
Participate in special projects and perform other duties as assigned.
Qualifications Licenses and Certifications:
Marketing Cloud Administrator or other related certifications preferred
Sales Marketing Cloud credentials from Trailhead preferred
Education:
Bachelor's Degree preferably in Marketing, Communications, or Business required
Master's Degree Marketing/Advertising preferred
Work Experience:
Minimum 5 years of hands‑on Marketing Cloud experience, including Journey Builder, Email Studio, Contact Builder, Interaction Studio, Automation Studio, and Salesforce Data Extensions required
Experience designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud required
Experience with Ampscript, SQL queries and other technical skills related to Marketing Cloud required
Experience with building and configuring email templates and landing pages required
Strong knowledge of marketing automation and CRM concepts required
Strong knowledge of data analytics related to marketing metrics and health care ROI required
Experience with other Salesforce products (Health Cloud, Experience Cloud, Lightning CRM) preferred
Ability to work independently on multiple projects in a matrixed environment preferred
Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat preferred
Experience with Medicare and/or Medicaid health plans or other payers, including marketing and communications for members, patients, and health care professionals preferred
Pay Range: USD $109,900.00 - USD $146,500.00 /Yr.
About Us VNS Health is one of the nation’s largest nonprofit home and community‑based health care organizations. Innovating in health care for more than 130 years, our commitment to health and well‑being is what drives us — we help people live, age and heal where they feel most comfortable, in their own homes, connected to their family and community. On any given day, more than 10,000 VNS Health team members deliver compassionate care, unparalleled expertise and 24/7 solutions and resources to the more than 43,000 “neighbors” who look to us for care. Powered and informed by data analytics that are unmatched in the home and community‑health industry, VNS Health offers a full range of health care services, solutions and health plans designed to simplify the health care experience and meet the diverse and complex needs of the communities and people we serve in New York and beyond.
#J-18808-Ljbffr
What We Provide
Referral bonus opportunities
Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays
Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life, Disability
Employer‑matched retirement saving funds
Personal and financial wellness programs
Pre‑tax flexible spending accounts (FSAs) for healthcare and dependent care
Generous tuition reimbursement for qualifying degrees
Opportunities for professional growth and career advancement
Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities
What You Will Do
Manage the development and implementation of Salesforce Marketing Cloud campaigns including determining campaign requirements, writing marketing briefs as appropriate, overseeing copy development and design, reviewing with key stakeholders and legal/compliance, and establishing metrics of success.
Oversee the ongoing operations of existing Salesforce Marketing Cloud campaigns, ensuring campaigns continue to deploy accurately and proactively identify opportunities for improvement.
Design and implement complex Marketing Cloud automation workflows, including event‑based triggers, behavioral triggers, dynamic content, and personalized messaging.
Prepare and disseminate regular reporting and analysis surrounding Marketing Cloud campaigns.
Utilize data analysis and insights to identify opportunities to improve processes and audience engagement.
Partner effectively with agile, cross‑functional teams to drive successful campaigns on an ongoing basis. This includes IT, data architecture, health plan member communications, and compliance.
Manage day‑to‑day relationships with external vendors, including development partners, freelancers, and creative agencies as needed.
Support the design, implementation, and maintenance of communication preference centers across business units.
Manage best practices for SMS and email deliverability, including IP reputation monitoring, email authentication, and bounce management.
Ensure compliance with all SMS and email consent and subscription policies as set forth by VNS Health legal and Compliance guidelines.
Perform all duties within CMS/DOH guidelines, following rules and regulations and stay current on all new marketing policies.
Maintain up‑to‑date understanding of health care industry trends, best practices, and new advances in marketing automation, in order to proactively identify opportunities for innovation and improvement.
Participate in special projects and perform other duties as assigned.
Qualifications Licenses and Certifications:
Marketing Cloud Administrator or other related certifications preferred
Sales Marketing Cloud credentials from Trailhead preferred
Education:
Bachelor's Degree preferably in Marketing, Communications, or Business required
Master's Degree Marketing/Advertising preferred
Work Experience:
Minimum 5 years of hands‑on Marketing Cloud experience, including Journey Builder, Email Studio, Contact Builder, Interaction Studio, Automation Studio, and Salesforce Data Extensions required
Experience designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud required
Experience with Ampscript, SQL queries and other technical skills related to Marketing Cloud required
Experience with building and configuring email templates and landing pages required
Strong knowledge of marketing automation and CRM concepts required
Strong knowledge of data analytics related to marketing metrics and health care ROI required
Experience with other Salesforce products (Health Cloud, Experience Cloud, Lightning CRM) preferred
Ability to work independently on multiple projects in a matrixed environment preferred
Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat preferred
Experience with Medicare and/or Medicaid health plans or other payers, including marketing and communications for members, patients, and health care professionals preferred
Pay Range: USD $109,900.00 - USD $146,500.00 /Yr.
About Us VNS Health is one of the nation’s largest nonprofit home and community‑based health care organizations. Innovating in health care for more than 130 years, our commitment to health and well‑being is what drives us — we help people live, age and heal where they feel most comfortable, in their own homes, connected to their family and community. On any given day, more than 10,000 VNS Health team members deliver compassionate care, unparalleled expertise and 24/7 solutions and resources to the more than 43,000 “neighbors” who look to us for care. Powered and informed by data analytics that are unmatched in the home and community‑health industry, VNS Health offers a full range of health care services, solutions and health plans designed to simplify the health care experience and meet the diverse and complex needs of the communities and people we serve in New York and beyond.
#J-18808-Ljbffr