Owl's Brew
We’re looking for a
Digital Marketing & Performance Marketing Manager
to lead and scale our paid, email, affiliate, and digital ecosystem. This person will own our full-funnel strategy across
Meta, Google, Amazon, TikTok, Klaviyo, affiliate platforms, and emerging channels
— driving growth, retention, and brand discovery.
You’ll mix creative storytelling with data‑driven strategy — crafting campaigns that perform, convert, and bring the Owl’s Brew brand to life across every touchpoint.
Responsibilities Paid Media & Performance Marketing
Own strategy, execution, and optimization of paid campaigns across Meta (FB/IG), Google (Search, Display, YouTube), Amazon Ads, TikTok, and new growth platforms.
Manage budgets, pacing, and creative testing to maximize ROAS and efficient CAC.
Build and maintain a performance dashboard to track spend, KPIs, and learnings.
Partner with creative to develop thumb‑stopping assets that align with brand voice.
Email, CRM & Retention (Klaviyo)
Lead
email and SMS marketing
strategies focused on acquisition, retention, and engagement.
Build, test, and optimize lifecycle flows (welcome, post‑purchase, review request, abandoned cart, win‑back, etc.).
Segment audiences for personalized communication and targeted promotions.
Partner with creative to develop branded templates and content.
Track KPIs weekly across engagement, conversion, and repeat purchase.
Affiliate Marketing
Manage and grow
affiliate partnerships
to drive awareness and conversions.
Identify and onboard new affiliate partners aligned with brand values and audience.
Track and report affiliate performance across networks (impact.com, ShareASale, etc.).
Collaborate with influencer, PR, and eCommerce teams to ensure cohesive storytelling and performance alignment. Amazon & Marketplace Growth
Lead Amazon marketing and sales strategy: advertising, listings optimisation, A+ content, brand store, and promotions.
Manage AMS campaigns (sponsored products, brands, and display) and analyse performance weekly.
Partner with eComm and ops on inventory, pricing, and customer experience.
Social & Influencer Performance
Lead
paid TikTok strategy
— including UGC sourcing and affiliates for TT shop, creator collaborations, and whitelisting.
Collaborate with influencer and content teams to identify top‑performing assets for amplification.
Explore new paid channels (Pinterest, YouTube Shorts, Snapchat) for efficiency and brand reach.
Analytics & Reporting
Analyse performance across all digital channels (paid, email, affiliate, Amazon).
Deliver monthly insights and recommendations to optimise campaigns and drive efficiency.
Partner cross‑functionally with brand, creative, and sales to align digital strategy with retail goals.
Qualifications
6+ years of experience in
digital or performance marketing
(CPG, beverage, or lifestyle brand preferred).
Hands‑on experience with
Meta Ads, Google Ads, Amazon Advertising, Klaviyo, and affiliate platforms .
Proven ability to manage and scale campaigns across multiple digital channels.
Strong analytical and reporting skills with a creative mindset.
Highly organised, proactive, and comfortable wearing multiple hats.
Nice‑to‑Haves
Experience with Shopify, GA4, and influencer whitelisting.
Background in managing UGC or affiliate creator programs.
Passion for clean ingredients, better‑for‑you products, and female‑founded brands.
New York based preferred but open to remote candidates.
#J-18808-Ljbffr
Digital Marketing & Performance Marketing Manager
to lead and scale our paid, email, affiliate, and digital ecosystem. This person will own our full-funnel strategy across
Meta, Google, Amazon, TikTok, Klaviyo, affiliate platforms, and emerging channels
— driving growth, retention, and brand discovery.
You’ll mix creative storytelling with data‑driven strategy — crafting campaigns that perform, convert, and bring the Owl’s Brew brand to life across every touchpoint.
Responsibilities Paid Media & Performance Marketing
Own strategy, execution, and optimization of paid campaigns across Meta (FB/IG), Google (Search, Display, YouTube), Amazon Ads, TikTok, and new growth platforms.
Manage budgets, pacing, and creative testing to maximize ROAS and efficient CAC.
Build and maintain a performance dashboard to track spend, KPIs, and learnings.
Partner with creative to develop thumb‑stopping assets that align with brand voice.
Email, CRM & Retention (Klaviyo)
Lead
email and SMS marketing
strategies focused on acquisition, retention, and engagement.
Build, test, and optimize lifecycle flows (welcome, post‑purchase, review request, abandoned cart, win‑back, etc.).
Segment audiences for personalized communication and targeted promotions.
Partner with creative to develop branded templates and content.
Track KPIs weekly across engagement, conversion, and repeat purchase.
Affiliate Marketing
Manage and grow
affiliate partnerships
to drive awareness and conversions.
Identify and onboard new affiliate partners aligned with brand values and audience.
Track and report affiliate performance across networks (impact.com, ShareASale, etc.).
Collaborate with influencer, PR, and eCommerce teams to ensure cohesive storytelling and performance alignment. Amazon & Marketplace Growth
Lead Amazon marketing and sales strategy: advertising, listings optimisation, A+ content, brand store, and promotions.
Manage AMS campaigns (sponsored products, brands, and display) and analyse performance weekly.
Partner with eComm and ops on inventory, pricing, and customer experience.
Social & Influencer Performance
Lead
paid TikTok strategy
— including UGC sourcing and affiliates for TT shop, creator collaborations, and whitelisting.
Collaborate with influencer and content teams to identify top‑performing assets for amplification.
Explore new paid channels (Pinterest, YouTube Shorts, Snapchat) for efficiency and brand reach.
Analytics & Reporting
Analyse performance across all digital channels (paid, email, affiliate, Amazon).
Deliver monthly insights and recommendations to optimise campaigns and drive efficiency.
Partner cross‑functionally with brand, creative, and sales to align digital strategy with retail goals.
Qualifications
6+ years of experience in
digital or performance marketing
(CPG, beverage, or lifestyle brand preferred).
Hands‑on experience with
Meta Ads, Google Ads, Amazon Advertising, Klaviyo, and affiliate platforms .
Proven ability to manage and scale campaigns across multiple digital channels.
Strong analytical and reporting skills with a creative mindset.
Highly organised, proactive, and comfortable wearing multiple hats.
Nice‑to‑Haves
Experience with Shopify, GA4, and influencer whitelisting.
Background in managing UGC or affiliate creator programs.
Passion for clean ingredients, better‑for‑you products, and female‑founded brands.
New York based preferred but open to remote candidates.
#J-18808-Ljbffr