City of San Bernardino is hiring: Marketing & Media Specialist in San Bernardino

About the City San Bernardino is the county seat and largest city in the Inland Empire, home to more than 222,000 residents. Its rich history—shaped by Native American, Mexican, and Spanish influences—continues to inspire the city’s evolving identity. San Bernardino offers access to major transit corridors, natural beauty, and a wide range of housing and lifestyle options. It is a place where public service careers are supported by a strong sense of community and purpose, and where motivated professionals can grow, contribute, and be part of something meaningful. About the Position The City seeks a Marketing and Media Specialist to shape and manage the City’s brand, strengthen community engagement, and expand its social media presence. This role implements the City’s marketing strategy by creating compelling content, managing social media platforms, attending community events, and producing high‑quality promotional materials. The specialist reports directly to the Public Information Officer and plays a key role in connecting residents with important City services and initiatives. The work schedule may include occasional evenings and weekends. Distinguishing Characteristics This position requires strong skills in marketing, public information, graphic design, and social media strategy. The successful candidate evaluates trends, identifies audiences, and uses innovative communication methods to engage residents and promote City initiatives. The incumbent is proactive, creative, and able to work independently with limited supervision. Important Applicants are required to submit samples of marketing or media materials they have designed or created. Applications submitted without samples will not be considered. Candidates invited to interview will be asked to provide and discuss samples of their previous work. The Ideal Candidate A creative and strategic communicator who thrives in a fast‑paced environment and has a passion for connecting with the community. Skilled in managing social media accounts and digital marketing strategies, with a strong eye for design, storytelling, and branding. Experienced in graphic design, photography, and video editing, with excellent writing and communication abilities that allow tailoring messaging for diverse audiences. Able to analyze data and adjust strategies to maximize reach and impact, while maintaining a collaborative and team‑oriented mindset and taking initiative when needed. Resourceful, adaptable, and enthusiastic about using marketing and media expertise to enhance the City’s brand and strengthen community trust. Preferred Experience Experience working in or with a government or public agency. Direct experience using social media management tools (Meta Business Suite, Hootsuite, Sprinklr). Proficiency with video and photo editing tools, digital media formats, including Photoshop, Premiere, InDesign, Illustrator, PowerPoint, Word, Excel, and Canva. Ability to conduct online research to support and develop engaging content. A Day in the Life Consists Of Develop and execute creative content for the City’s social media platforms. Attend City events to capture photos, videos, and live social media coverage. Collaborate with departments to ensure consistent branding and messaging. Design graphics, flyers, and promotional materials for campaigns and events. Track engagement analytics, prepare reports, and adjust strategies for maximum reach. Build relationships with media partners to promote City programs and initiatives. Education and Experience A combination of college‑level training and position‑related experience equivalent to a Bachelor’s degree with coursework in marketing, or a related field. One to three years’ experience with social media marketing or content development. Licenses, Certifications, and Equipment A valid California driver’s license is required. Physical Requirements and Work Environment Typical office conditions; noise level normally quiet. Duties require sitting, talking, hearing, using hands to handle computers, standard business equipment, and reaching with hands and arms. Frequently required to stand and walk. Specific vision abilities required include close vision and the ability to adjust focus. Knowledge of Principles, practices, concepts, and techniques used in developing and executing marketing, public relations, social media, and community outreach plans, programs, and strategies. Industry trends and media practices as they apply to developing and carrying out public information, social media, and marketing programs. Passion for social media and proficiency with major social media platforms and social media management tools. Excellent social media listening skills. Ability to understand historical, current, and future trends in digital content and social media space. Strong copywriting and copyediting skills. Top‑notch written and verbal communication skills. Ability to build and maintain relationships. Team player, with the confidence to take the lead when necessary. Proficiency with video and photo editing tools, digital media formats, and HTML. Community engagement experience. Skill in Defining issues, analyzing information and problems, evaluating alternatives, and developing sound conclusions and recommendations. Presenting proposals and recommending courses of action clearly and logically. Preparing clear, concise correspondence, reports, studies, and other written materials. Exercising tact and diplomacy in interpersonal dealings which are difficult and highly sensitive. Thinking strategically to consider the impact of decisions on the City. Establishing and maintaining effective working relationships. Working under pressure, changing priorities, and constant deadlines. Providing advice on effective communication strategy. Recruitment Timeline This recruitment will close on Sunday, November 10, 2025, or until a sufficient number of applications have been received. Applications Review: Week of December 1st, 2025 (Tentative). Initial Interview: Week of December 8, 2025 (Tentative). All dates are subject to change at the discretion of the personnel officer. Contact For questions regarding this recruitment, contact Stephanie Rivera at rivera_es@sbcity.org. Additional information is available at www.sbcity.org. Equal Employment Opportunity Statement The City of San Bernardino is an Equal Employment Opportunity Employer. The City follows a nepotism policy, which may impact hiring decisions if an applicant has relatives currently employed by the City. Americans with Disabilities Act In compliance with the Americans with Disabilities Act (ADA), the City provides reasonable accommodations for individuals with disabilities. Each request is evaluated on a case‑by‑case basis. To request an accommodation, please contact the Human Resources Department directly at (909) 998‑2060. E‑Verify Participation The City of San Bernardino participates in the E‑Verify program. In compliance with federal law, all employers are required to verify the identity and employment eligibility of individuals hired to work in the United States. Disclaimer This bulletin is intended for informational purposes only and does not constitute a contract, expressed or implied. Its contents may be modified or withdrawn without prior notice. Applications All applicants are required to submit an online application through the City’s official website at www.sbcity.org. This recruitment will remain open until Sunday, November 30, 2025, at 11:59 PM or until a sufficient number of qualified applications have been received. Applications must be fully completed and clearly demonstrate that the minimum qualifications for the position are met. All information provided is subject to review, investigation, and verification. While resumes may be uploaded as supplemental documentation, they will not be accepted in place of a fully completed City application. Following the initial screening, the most qualified candidates whose backgrounds best match the needs of the City will be invited to continue in the selection process. Meeting the minimum qualifications does not guarantee advancement. Candidates will remain under consideration until a final selection is made and an offer is accepted. The City of San Bernardino reserves the right to close the recruitment at any time and may determine that none of the applicants, including those who meet the minimum qualifications, are suitable for the position. Pre‑Employment Screening Pre‑employment Medical Exam, including a drug test. Background Investigation with the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI). Employment/Professional Reference Check. #J-18808-Ljbffr In Summary: The City seeks a Marketing and Media Specialist to shape and manage the City’s brand, strengthen community engagement, and expand its social media presence . The position requires strong skills in marketing, public information, graphic design, and social media strategy . The successful candidate evaluates trends, identifies audiences, and uses innovative communication methods to engage residents and promote City initiatives . En Español: San Bernardino ofrece acceso a los principales corredores de tránsito, la belleza natural y una amplia gama de opciones de vivienda y estilo de vida. Es un lugar donde las carreras en el servicio público son apoyadas por un fuerte sentido de comunidad y propósito, y donde los profesionales motivados pueden crecer, contribuir y ser parte de algo significativo. Sobre la posición La ciudad busca un especialista en marketing y medios para dar forma y administrar la marca City, fortalecer el compromiso comunitario y expandir su presencia en redes sociales. Esta función implementa la estrategia de la Ciudad mediante la creación de contenidos atractivos, gestión de plataformas de comunicación social, asistencia a eventos comunitarios y actividades publicitarias. El candidato es un comunicador creativo y estratégico que prospera en un entorno acelerado y tiene una pasión por conectarse con la comunidad. Es hábil en administrar cuentas de redes sociales y estrategias digitales, con un fuerte ojo para el diseño, narración de historias y branding. No se considerarán las solicitudes presentadas sin muestras. Se pedirá a los candidatos invitados a realizar entrevistas que proporcionen y discutan muestras de su trabajo anterior. Capacidad de llevar a cabo investigaciones en línea para apoyar y desarrollar contenido atractivo. Un día en la vida consiste en desarrollar y ejecutar contenido creativo para las plataformas de redes sociales de la ciudad. Asistir a eventos de la Ciudad para capturar fotos, videos y cobertura en vivo de los medios sociales. Colaborar con departamentos para garantizar una marca y mensajería consistentes. Diseñar gráficos, folletos y materiales promocionales para campañas y eventos. Realizar análisis de compromiso, preparar informes y ajustar estrategias para alcanzar el máximo alcance. Establecer relaciones con socios de medios de comunicación para promover programas e iniciativas de la City. Educación y experiencia Una combinación de capacitación universitaria y experiencia relacionada con posición equivalente a un título universitario con trabajo en marketing o una experiencia conexa. Conocimiento de tres años con condiciones de mercadotecnia social o desarrollo de contenidos. Tendencias de la industria y las prácticas mediáticas en cuanto se aplican al desarrollo y ejecución de información pública, redes sociales y programas de marketing. Pasión por los medios sociales y dominio de las principales plataformas de redes sociales e herramientas de gestión de medios sociales. Excelentes habilidades de escucha en las redes sociales. Capacidad para comprender tendencias históricas, actuales y futuras del espacio digital y de las redes sociais. Fuertes aptitudes de redacción y edición de textos. Habilidades de comunicación escrita y verbal de primera categoría. Capacitación para construir y mantener relaciones de confianza. Jugador de equipo, con la capacidad de tomar el liderazgo cuando sea necesario. Proficiencia con herramienta de edición de vídeo y fotografías, formatos de medios digitales y HTML. Experiencia comunitaria. Para las preguntas sobre este reclutamiento, póngase en contacto con Stephanie Rivera en rivera_es@sbcity.org. Información adicional está disponible en www.sbCity.org . Declaración de Igualdad de Oportunidades La Ciudad de San Bernardino es un Empleador de Iguales Oportunities (Tentativo). Su contenido puede ser modificado o retirado sin previo aviso. Solicitudes Todos los solicitantes deben presentar una solicitud en línea a través del sitio web oficial de la Ciudad, www.sbcity.org. Este reclutamiento permanecerá abierto hasta el domingo 30 de noviembre de 2025, a las 11:59 p.m., o hasta que se hayan recibido un número suficiente de solicitudes calificadas. Las solicitudes deben completarse completamente y demostrar claramente que se cumplen los requisitos mínimos para el puesto. Toda la información proporcionada está sujeta a revisión, investigación y verificación. Si bien los currículos pueden ser subidos como documentación complementaria, no serán aceptados en lugar de una aplicación completa de la ciudad. Después de la selección inicial, se invitará a los candidatos más cualificados cuyos antecedentes mejor coincidan con las necesidades de la City a continuar en el proceso de selección.