Extenteam
Head of Growth and Marketing
Join Extenteam to lead our marketing and growth initiatives. Extenteam is a staffing and proptech company helping short‑term rental operators. We grew to 430 people and 10+ MM ARR but now focus on AI, automation and execution.
What You’ll Own
Translate business objectives into a high‑impact marketing strategy that drives measurable growth for multiple SKUs (Tailwind Platform, x10Labs.AI, Simplehost and legacy business unit)
Define positioning and messaging that resonates with our target audiences in B2B SaaS, proptech and short‑term rentals
Collaborate with the CRO and executive team to align marketing initiatives with revenue goals
Build the marketing function as we scale, eventually hiring and leading a team
Budget & Performance Management
Own the marketing budget (over $500 K annually) with relentless focus on ROI and performance optimization
Report monthly on pipeline contribution, MQLs, CAC, attribution and other key KPIs
Make data‑driven decisions on channel mix and resource allocation
Agency & Stakeholder Management
Lead and manage our digital and content agency partners and specialist contractors
Align internal stakeholders across Sales, Product and Operations on marketing priorities
Demand Generation & Sales Enablement
Drive qualified pipeline through ABM, paid media, webinars, content and full‑funnel campaigns
Equip the Sales team with compelling collateral, tools and messaging that converts
Partner closely with Sales to understand buyer pain points and optimize conversion rates
Content & Digital Marketing
Oversee content strategy and execution across blogs, webinars, case studies, thought leadership and video
Manage our website experience, SEO strategy and social presence (LinkedIn, YouTube, TikTok)
Ensure content supports both top‑of‑funnel awareness and bottom‑of‑funnel conversion
Marketing Operations & Analytics
Ensure seamless marketing automation and CRM integration
Build dashboards and reporting infrastructure to track MQLs, attribution, web performance and campaign effectiveness
Implement systems and processes that scale as we grow
Events & Brand Building
Lead strategy for industry conferences and signature brand activations
Build a brand presence that differentiates us in the market
Who You Are Required
5‑10+ years
in B2B marketing with at least 3+ years in growth or performance marketing roles
Hands‑on leadership experience: built or scaled marketing functions, ideally at a startup or high‑growth company
Experience in B2B SaaS, proptech or short‑term rental (or adjacent industries)
Performance‑driven mindset: data‑centric decisions based on CAC, MQLs, pipeline contribution and attribution
Agency management experience: hire, brief, manage and hold agencies accountable
Budget ownership: managed $500 K+ marketing budgets and demonstrated ROI
Strategic yet scrappy: set strategy and roll up sleeves to write copy, build landing pages or analyze spreadsheets
Excellent communicator: inspire executives, align cross‑functional teams and tell compelling stories
Must be commutable to Miami, Florida or willing to relocate
Bonus Points
Entrepreneurial background: founded a company or early employee at a startup
Full‑stack marketer: experience across content, paid media, SEO, events, ABM and marketing ops
Creative experimenter: launched unconventional campaigns or growth experiments that moved the needle
Team builder: hired and managed marketing teams or ICs
Technical fluency with marketing automation platforms (HubSpot, ActiveCampaign etc.) and GTM tools
Why Join Extenteam
Build from the ground up : shape our marketing function and strategy
Executive visibility : Report directly to the CRO and collaborate with the leadership team including Founder & CEO
Ownership & autonomy : Own your domain and make bold decisions
Growth trajectory : As we scale, build and lead a team
Competitive compensation : $140 k‑$180 k base + 10‑20 % bonus + equity (0.25‑0.75 %)
Miami‑based team : Work alongside a talented, in‑office team 4 days/week in Downtown Miami
Our Interview Process
Intro call with Founder (30 min)
Hiring manager interview with CRO (60 min)
Case study or take‑home assignment (marketing strategy or campaign plan)
Team interviews with CTO, Head of Sales and/or key stakeholders (2‑3 hrs)
Reference checks and offer – we move quickly for the right candidate, completing the process within 2‑3 weeks
Seniority level Director
Employment type Full‑time
Job function Marketing, Advertising and Business Development
Industries Business Consulting and Services, Marketing Services, Staffing and Recruiting
Referral Policy Referrals increase your chances of interviewing at Extenteam by 2×.
#J-18808-Ljbffr
What You’ll Own
Translate business objectives into a high‑impact marketing strategy that drives measurable growth for multiple SKUs (Tailwind Platform, x10Labs.AI, Simplehost and legacy business unit)
Define positioning and messaging that resonates with our target audiences in B2B SaaS, proptech and short‑term rentals
Collaborate with the CRO and executive team to align marketing initiatives with revenue goals
Build the marketing function as we scale, eventually hiring and leading a team
Budget & Performance Management
Own the marketing budget (over $500 K annually) with relentless focus on ROI and performance optimization
Report monthly on pipeline contribution, MQLs, CAC, attribution and other key KPIs
Make data‑driven decisions on channel mix and resource allocation
Agency & Stakeholder Management
Lead and manage our digital and content agency partners and specialist contractors
Align internal stakeholders across Sales, Product and Operations on marketing priorities
Demand Generation & Sales Enablement
Drive qualified pipeline through ABM, paid media, webinars, content and full‑funnel campaigns
Equip the Sales team with compelling collateral, tools and messaging that converts
Partner closely with Sales to understand buyer pain points and optimize conversion rates
Content & Digital Marketing
Oversee content strategy and execution across blogs, webinars, case studies, thought leadership and video
Manage our website experience, SEO strategy and social presence (LinkedIn, YouTube, TikTok)
Ensure content supports both top‑of‑funnel awareness and bottom‑of‑funnel conversion
Marketing Operations & Analytics
Ensure seamless marketing automation and CRM integration
Build dashboards and reporting infrastructure to track MQLs, attribution, web performance and campaign effectiveness
Implement systems and processes that scale as we grow
Events & Brand Building
Lead strategy for industry conferences and signature brand activations
Build a brand presence that differentiates us in the market
Who You Are Required
5‑10+ years
in B2B marketing with at least 3+ years in growth or performance marketing roles
Hands‑on leadership experience: built or scaled marketing functions, ideally at a startup or high‑growth company
Experience in B2B SaaS, proptech or short‑term rental (or adjacent industries)
Performance‑driven mindset: data‑centric decisions based on CAC, MQLs, pipeline contribution and attribution
Agency management experience: hire, brief, manage and hold agencies accountable
Budget ownership: managed $500 K+ marketing budgets and demonstrated ROI
Strategic yet scrappy: set strategy and roll up sleeves to write copy, build landing pages or analyze spreadsheets
Excellent communicator: inspire executives, align cross‑functional teams and tell compelling stories
Must be commutable to Miami, Florida or willing to relocate
Bonus Points
Entrepreneurial background: founded a company or early employee at a startup
Full‑stack marketer: experience across content, paid media, SEO, events, ABM and marketing ops
Creative experimenter: launched unconventional campaigns or growth experiments that moved the needle
Team builder: hired and managed marketing teams or ICs
Technical fluency with marketing automation platforms (HubSpot, ActiveCampaign etc.) and GTM tools
Why Join Extenteam
Build from the ground up : shape our marketing function and strategy
Executive visibility : Report directly to the CRO and collaborate with the leadership team including Founder & CEO
Ownership & autonomy : Own your domain and make bold decisions
Growth trajectory : As we scale, build and lead a team
Competitive compensation : $140 k‑$180 k base + 10‑20 % bonus + equity (0.25‑0.75 %)
Miami‑based team : Work alongside a talented, in‑office team 4 days/week in Downtown Miami
Our Interview Process
Intro call with Founder (30 min)
Hiring manager interview with CRO (60 min)
Case study or take‑home assignment (marketing strategy or campaign plan)
Team interviews with CTO, Head of Sales and/or key stakeholders (2‑3 hrs)
Reference checks and offer – we move quickly for the right candidate, completing the process within 2‑3 weeks
Seniority level Director
Employment type Full‑time
Job function Marketing, Advertising and Business Development
Industries Business Consulting and Services, Marketing Services, Staffing and Recruiting
Referral Policy Referrals increase your chances of interviewing at Extenteam by 2×.
#J-18808-Ljbffr