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Homestead Healthcare

Marketer for Senior Living

Homestead Healthcare, Canton, Michigan, United States

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Notification of New Management—Exciting Opportunities at Bridgeway Park Canton!

Bridgeway Park Canton Senior Living Community is now under new management, bringing fresh leadership and renewed commitment to excellence. We continue to foster a warm, caring, and vibrant environment for our residents and staff.

We are looking for a strong leader ready to collaborate with an established team to grow census. The marketer will be responsible for internal and external marketing of the community, working closely with all levels of the organization to ensure the brand, image, and reputation are viewed as excellent. This community offers specialty programs that set it apart from competitors and enable truly excellent care.

Qualifications and Responsibilities

Knowledge of creating and driving a sales culture in the community with positive influence and attitude

Knowledge of the Senior Living industry and understanding of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)

Exceptional communication skills

Identifying new strategies to increase visits to the community

Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and sales into the assisted living community

Self‑starting, focused, goal‑oriented

Communicating daily to the Executive Director and Director of Sales regarding sales appointments and/or leads

Ability to achieve and exceed census goals

Generate leads, schedule and execute tours, manage CRM system

Self‑scheduling appointments that can impact sales in the community

Develop a business development plan and establish referral relationships in the community

Knowledge of competitors in the market and understanding points of difference in our community

Business Development – 2 years required

Senior Healthcare – 2 years preferred

Sales – 2 years required

License or Certification

Driver’s License (Required)

Travel

75% local travel to networking events, referral sources, and assessments

Job allows some flexibility in hours—not the traditional 9-5 structure due to leasing operations and community outreach. Includes onsite tours, meetings, and local, on-the-road travel to build regional relationships and spread awareness.

Benefits

Medical, dental, and vision insurance

Paid time off

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