Homestead Healthcare
Marketer for Senior Living Job at Homestead Healthcare in Canton
Homestead Healthcare, Canton, MI, US, 48187
Notification of New Management—Exciting Opportunities at Bridgeway Park Canton!
Bridgeway Park Canton Senior Living Community is now under new management, bringing fresh leadership and renewed commitment to excellence. We continue to foster a warm, caring, and vibrant environment for our residents and staff.
We are looking for a strong leader ready to collaborate with an established team to grow census. The marketer will be responsible for internal and external marketing of the community, working closely with all levels of the organization to ensure the brand, image, and reputation are viewed as excellent. This community offers specialty programs that set it apart from competitors and enable truly excellent care.
Qualifications and Responsibilities
Knowledge of creating and driving a sales culture in the community with positive influence and attitude
Knowledge of the Senior Living industry and understanding of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
Exceptional communication skills
Identifying new strategies to increase visits to the community
Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and sales into the assisted living community
Self‑starting, focused, goal‑oriented
Communicating daily to the Executive Director and Director of Sales regarding sales appointments and/or leads
Ability to achieve and exceed census goals
Generate leads, schedule and execute tours, manage CRM system
Self‑scheduling appointments that can impact sales in the community
Develop a business development plan and establish referral relationships in the community
Knowledge of competitors in the market and understanding points of difference in our community
Business Development – 2 years required
Senior Healthcare – 2 years preferred
Sales – 2 years required
License or Certification
Driver’s License (Required)
Travel
75% local travel to networking events, referral sources, and assessments
Job allows some flexibility in hours—not the traditional 9-5 structure due to leasing operations and community outreach. Includes onsite tours, meetings, and local, on-the-road travel to build regional relationships and spread awareness.
Benefits
Medical, dental, and vision insurance
Paid time off
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