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Hy-Vee

Marketing Analyst

Hy-Vee, West Des Moines, Iowa, United States, 50265

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Overview Employer Industry: Retail Marketing

Why consider this job opportunity

Competitive salary with an emphasis on performance-based rewards

Opportunity for career advancement and growth within the organization

Collaborative and innovative work environment

Engage in meaningful projects that drive marketing effectiveness and customer loyalty

Access to a variety of data-driven tools and resources to enhance analytical skills

Chance to influence strategic marketing decisions and contribute to company success

What to Expect

Lead the analytical component of the annual marketing planning process, including investment sizing and ROI-based recommendations

Develop and maintain monthly marketing performance forecasts linked to sales and campaign results

Partner with Finance to align marketing plans with corporate financial targets

Own the test-and-learn roadmap, designing experiments to optimize marketing strategies

Create executive-ready reports that communicate marketing performance insights to leadership

What is Required

Bachelor’s or Master’s degree in Marketing, Data Science, Statistics, Economics, or a related field

5-7 years of experience in marketing analytics or data-driven marketing roles

Proven experience with forecasting models and media mix modeling

Strong background in data visualization tools and marketing data platforms

Excellent analytical, communication, and presentation skills

How to Stand Out (Preferred Qualifications)

Experience in retail analytics and media measurement

Familiarity with CRM systems and loyalty platforms

Demonstrated ability to simplify complex data for non-technical audiences

Strong curiosity for consumer behavior and retail trends

Previous experience in a fast-paced, cross-functional environment

#RetailMarketing #MarketingAnalytics #CareerOpportunity #DataDriven #CustomerLoyalty

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