Brunswick Corporation
Associate Product Marketing Manager
Brunswick Corporation, Vonore, Tennessee, United States, 37885
Talent Acquisition Partner, Business Acceleration
Position Overview: We are looking for an experienced marketer to elevate brand and product activations. This role will work with key stakeholders across categories, ensuring product and sales, marketing, and service materials meet category needs. The individual will manage new product launches, event planning, photo shoots, brand calendar, email coordination and stakeholder communications.
Essential Functions:
Support brand marketing leadership to ensure successful new product launches and model year product changes.
Act as the product information liaison, connecting product/portfolio teams with marketing execution teams.
Lead event planning for boat shows, dealer meetings, owner events, and other brand events.
Lead photo and video shoot planning and execution.
Support key campaign activation for brand campaigns, including cross‑functional and cross‑divisional communications.
Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams.
Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines.
Manage marketing calendars.
Support a broader division objective of transforming the boating experience through deep consumer knowledge, contemporary marketing techniques and general business strategy.
Manage marketing projects from inception through completion as assigned by the Marketing Director.
Required Qualifications:
Bachelor’s degree in marketing or business.
3+ years of marketing experience.
Growth mindset with a desire to grow within the organization.
Ability to work cross‑functionally and across brands.
Experience bringing products to market for industry‑leading brands.
Understanding of dealer product distribution and e‑commerce transformation within traditional dealer‑driven businesses.
Hands‑on and able to work in a dynamic, entrepreneurial, deadline‑driven environment.
Ability to manage multiple projects simultaneously, providing last‑minute requests and quick turnaround with a positive attitude.
Demonstrated problem‑solving skills and ability to manage complex, cross‑functional projects to completion.
Strong written and oral communication skills.
Experience in corporate and matrix environments is a plus.
Willingness to travel, up to 20%, likely concentrated during peak seasons.
Ability to operate and drive boats (preferred, but not required).
Pay range: $69,000 to $110,500 annually. Base pay varies with qualifications and business need. Eligible for discretionary bonus or short‑term incentive program.
Benefits: Medical, dental, vision, paid vacation, 401(k) up to 4% match, Health Savings Account with company contribution, wellbeing program, product purchase discounts, and more.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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Essential Functions:
Support brand marketing leadership to ensure successful new product launches and model year product changes.
Act as the product information liaison, connecting product/portfolio teams with marketing execution teams.
Lead event planning for boat shows, dealer meetings, owner events, and other brand events.
Lead photo and video shoot planning and execution.
Support key campaign activation for brand campaigns, including cross‑functional and cross‑divisional communications.
Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams.
Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines.
Manage marketing calendars.
Support a broader division objective of transforming the boating experience through deep consumer knowledge, contemporary marketing techniques and general business strategy.
Manage marketing projects from inception through completion as assigned by the Marketing Director.
Required Qualifications:
Bachelor’s degree in marketing or business.
3+ years of marketing experience.
Growth mindset with a desire to grow within the organization.
Ability to work cross‑functionally and across brands.
Experience bringing products to market for industry‑leading brands.
Understanding of dealer product distribution and e‑commerce transformation within traditional dealer‑driven businesses.
Hands‑on and able to work in a dynamic, entrepreneurial, deadline‑driven environment.
Ability to manage multiple projects simultaneously, providing last‑minute requests and quick turnaround with a positive attitude.
Demonstrated problem‑solving skills and ability to manage complex, cross‑functional projects to completion.
Strong written and oral communication skills.
Experience in corporate and matrix environments is a plus.
Willingness to travel, up to 20%, likely concentrated during peak seasons.
Ability to operate and drive boats (preferred, but not required).
Pay range: $69,000 to $110,500 annually. Base pay varies with qualifications and business need. Eligible for discretionary bonus or short‑term incentive program.
Benefits: Medical, dental, vision, paid vacation, 401(k) up to 4% match, Health Savings Account with company contribution, wellbeing program, product purchase discounts, and more.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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