Brunswick Boat Group
Associate Product Marketing Manager
Brunswick Boat Group, Vonore, Tennessee, United States, 37885
Join to apply for the
Associate Product Marketing Manager
role at
Brunswick Boat Group .
2 days ago – Be among the first 25 applicants.
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next‑generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.
Position Overview We are looking for an experienced marketer to elevate brand and product activations. This individual will work with key stakeholders in category management, marketing, sales, service and suppliers, acting as the liaison to ensure product and sales, marketing, and service materials meet the needs of the category. The role includes content generation, product alignment, and channel execution of brand & product marketing, with central responsibilities for new product launches, event planning and execution, photo shoot planning, the brand calendar, email coordination, and stakeholder communications.
Essential Functions
Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed.
Act as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materials.
Lead event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events.
Lead photo and video shoot planning and execution.
Support key campaign activation for brand campaigns, which may include cross‑functional and cross‑divisional communications.
Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams.
Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines.
Accountable for the management of the marketing calendars.
Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy.
Manage marketing projects from inception through completion as assigned by the Marketing Director.
Required Qualifications
Bachelor’s degree in marketing or business.
3+ years of marketing experience.
Growth mindset with a desire to grow within the organization.
Ability to work cross‑functionally and across brands.
Experience bringing products to market for industry‑leading brands and portfolio brands preferred.
Understanding of dealer product distribution and ecommerce transformation within traditional dealer‑driven businesses preferred.
Ability to be hands‑on, and work in a dynamic, entrepreneurial, deadline‑driven environment.
Ability to manage multiple projects at once, last‑minute requests and quick turnaround with a positive attitude.
Demonstrated problem‑solving skills and the ability to manage complex, cross‑functional projects to completion.
Strong written and oral communication skills.
Experience in corporate and matrix environments is a plus.
Willingness to travel, up to 20%, likely concentrated during peak.
Ability to operate and drive boats preferred, but not necessary.
The pay range for this position is $69,000 to $110,500 annually. The actual pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business need, and geographic location. In addition to base pay, this position may be eligible for discretionary bonus or short‑term incentive program.
At Brunswick, this position is eligible to participate in our comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.
Why Brunswick: As the clear leader in the marine industry, we are committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and many more. In addition, we’re proud of being recognized for making a splash with numerous awards.
Brunswick is an Equal Opportunity Employer
and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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Associate Product Marketing Manager
role at
Brunswick Boat Group .
2 days ago – Be among the first 25 applicants.
Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next‑generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.
Position Overview We are looking for an experienced marketer to elevate brand and product activations. This individual will work with key stakeholders in category management, marketing, sales, service and suppliers, acting as the liaison to ensure product and sales, marketing, and service materials meet the needs of the category. The role includes content generation, product alignment, and channel execution of brand & product marketing, with central responsibilities for new product launches, event planning and execution, photo shoot planning, the brand calendar, email coordination, and stakeholder communications.
Essential Functions
Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed.
Act as the product information liaison, connecting product/portfolio teams with the marketing execution teams tasked with delivering all product marketing materials.
Lead event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events.
Lead photo and video shoot planning and execution.
Support key campaign activation for brand campaigns, which may include cross‑functional and cross‑divisional communications.
Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams.
Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines.
Accountable for the management of the marketing calendars.
Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy.
Manage marketing projects from inception through completion as assigned by the Marketing Director.
Required Qualifications
Bachelor’s degree in marketing or business.
3+ years of marketing experience.
Growth mindset with a desire to grow within the organization.
Ability to work cross‑functionally and across brands.
Experience bringing products to market for industry‑leading brands and portfolio brands preferred.
Understanding of dealer product distribution and ecommerce transformation within traditional dealer‑driven businesses preferred.
Ability to be hands‑on, and work in a dynamic, entrepreneurial, deadline‑driven environment.
Ability to manage multiple projects at once, last‑minute requests and quick turnaround with a positive attitude.
Demonstrated problem‑solving skills and the ability to manage complex, cross‑functional projects to completion.
Strong written and oral communication skills.
Experience in corporate and matrix environments is a plus.
Willingness to travel, up to 20%, likely concentrated during peak.
Ability to operate and drive boats preferred, but not necessary.
The pay range for this position is $69,000 to $110,500 annually. The actual pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business need, and geographic location. In addition to base pay, this position may be eligible for discretionary bonus or short‑term incentive program.
At Brunswick, this position is eligible to participate in our comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401(k) (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.
Why Brunswick: As the clear leader in the marine industry, we are committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and many more. In addition, we’re proud of being recognized for making a splash with numerous awards.
Brunswick is an Equal Opportunity Employer
and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
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