Lithia & Driveway
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Retail Marketing Manager
role at
Lithia & Driveway
Manager, Retail Marketing Operations (RMO) Location Supporting Oregon, Idaho and Montana
Travel Required up to 45% of the time
Compensation The full salary range for this position is
$80,000-$125,000
annually plus variable compensation. The anticipated starting pay for this role is
$80,000-$110,000 , based on factors such as skills, experience, and internal equity. Final compensation will be determined through the interview process and in accordance with applicable pay equity and transparency laws.
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships. This role focuses on driving quality traffic, enhancing customer loyalty, and achieving operational excellence in partnership with Regional Operational and Store Leaders, Lithia Home Office, and external partners. This person serves as the primary liaison between Store Leaders and key partners, and is responsible for driving change with measurable impact.
What You'll Do
Strategic Marketing Oversight:
Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management. Take personal ownership for effectiveness and impact as reflected in key company reporting, such as the Store Performance Scorecard and Customer Ecosystem Scorecard.
Customer Loyalty Initiatives:
Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority. Partner with Store Leaders to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention. Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.
OEM Partnerships:
Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
Data-Driven Guidance:
Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.
Content and Campaign Management:
Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
Collaboration and Strategy Execution:
Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.
Technology and Analytics Integration:
Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches. Drive customer engagement, retention, and growth through innovative loyalty programs and strategies.
Market Adaptability:
Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.
Alignment and Advocacy:
Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.
What You'll Bring
Educational Background: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
Industry Knowledge: Strong understanding of the automotive industry, dealership operations, and automotive marketing.
Technical Proficiency: Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
Problem-Solving and Analysis: Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
Attention to Detail: Strong organizational skills with a keen eye for detail.
We Offer Best In Class Industry Benefits
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Marketing and Sales (Retail Motor Vehicles)
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Retail Marketing Manager
role at
Lithia & Driveway
Manager, Retail Marketing Operations (RMO) Location Supporting Oregon, Idaho and Montana
Travel Required up to 45% of the time
Compensation The full salary range for this position is
$80,000-$125,000
annually plus variable compensation. The anticipated starting pay for this role is
$80,000-$110,000 , based on factors such as skills, experience, and internal equity. Final compensation will be determined through the interview process and in accordance with applicable pay equity and transparency laws.
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships. This role focuses on driving quality traffic, enhancing customer loyalty, and achieving operational excellence in partnership with Regional Operational and Store Leaders, Lithia Home Office, and external partners. This person serves as the primary liaison between Store Leaders and key partners, and is responsible for driving change with measurable impact.
What You'll Do
Strategic Marketing Oversight:
Drive store performance in customer loyalty, satisfaction, sales, aftersales growth, and profitability through tailored marketing strategies and traffic management. Take personal ownership for effectiveness and impact as reflected in key company reporting, such as the Store Performance Scorecard and Customer Ecosystem Scorecard.
Customer Loyalty Initiatives:
Design and implement marketing strategies that strengthen long-term customer relationships, leveraging internal technology and solutions with priority. Partner with Store Leaders to create loyalty-focused programs and initiatives that enhance the customer experience and nurture retention. Utilize the Customer Ecosystem Scorecard to identify opportunities and measure success for delivering on both store and overall company loyalty.
OEM Partnerships:
Foster and strengthen OEM relationships at the local levels to align on initiatives that drive customer satisfaction and store loyalty.
Data-Driven Guidance:
Provide expert guidance to Store Leaders on building and executing marketing strategies aligned with the Customer Ecosystem. Make data-driven recommendations and provide actionable insights based on customer behavior trends to tailor marketing approaches that drive loyalty and retention that is measurable on the Store Performance Scorecard and Customer Ecosystem Scorecard.
Content and Campaign Management:
Partner with LAD Marketing team members and external partners to create impactful, customer-focused content and measure campaign success.
Collaboration and Strategy Execution:
Collaborate with other RMOs to ideate and deliver on strategic business initiatives that align with customer loyalty goals.
Technology and Analytics Integration:
Leverage internal reporting, market intelligence, data analytics, and emerging technologies to create personalized, targeted marketing approaches. Drive customer engagement, retention, and growth through innovative loyalty programs and strategies.
Market Adaptability:
Monitor and adapt to changing market conditions. Utilize industry research and critically evaluate campaign performance to continuously improve strategies and outcomes.
Alignment and Advocacy:
Champion the alignment and integration of key company initiatives and strategies, serving as a resource and advocate for Store Leaders and internal partners.
What You'll Bring
Educational Background: Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience.
Industry Knowledge: Strong understanding of the automotive industry, dealership operations, and automotive marketing.
Technical Proficiency: Experience using Google Analytics, CRM Systems, and Microsoft Office Suite.
Problem-Solving and Analysis: Proficiency in data analysis to evaluate the efficacy and ROI of marketing strategies.
Attention to Detail: Strong organizational skills with a keen eye for detail.
We Offer Best In Class Industry Benefits
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Marketing and Sales (Retail Motor Vehicles)
#J-18808-Ljbffr