McLaren Automotive Ltd
Retail Marketing Manager - Americas
McLaren Automotive Ltd, Granite Heights, Wisconsin, United States
What to Expect
Reporting to the Senior Manager, Brand Marketing – Americas, the Retail Marketing Manager will oversee the development, execution, and performance of all retailer‑level marketing activity across the region. This individual will serve as the primary point of contact for retailer marketing support, ensuring alignment with McLaren’s brand standards and national marketing strategy.
This role is responsible for enforcing brand compliance across digital, social, advertising, and in‑store representation. The ideal candidate brings a balanced mix of creative strategy, media planning, campaign analysis, and operational support for dealer‑level execution.
What You’ll Do
Strategic Planning & Retailer Support: Translate McLaren’s regional marketing strategy into localised retail marketing programs that drive brand awareness, lead generation, and sales conversion.
Serve as a strategic advisor to McLaren retailers, reviewing local marketing plans, assessing performance, and recommending optimisations based on market needs and sales challenges.
Develop quarterly marketing calendars and best‑practice guides to support retailer activation aligned with product launches, seasonal campaigns, and brand priorities.
Audit retailer websites, paid media, CRM communications, and social channels to ensure compliance with McLaren brand standards.
Establish and maintain Retailer Marketing Guidelines, including event activation toolkits, digital best practices, marketing asset usage, and experiential standards.
Work cross‑functionally with internal brand, content, and compliance teams to align messaging and creative across all retail‑facing channels.
Oversee the development and deployment of digital co‑op marketing programmes, including templated digital advertising (Meta, Google Display, etc.) and paid social campaigns.
Partner with the Performance Marketing Manager to evaluate campaign KPIs, attribution models, and lead quality by channel.
Maintain internal retailer marketing asset hub to ensure all guidelines, retailer tools, campaigns, and assets are up to date.
Work with the Sales team to monitor, measure, and report on the effectiveness of retail marketing efforts using agreed KPIs and ROI models.
Deliver regular campaign performance updates and insights to internal stakeholders and retailers, highlighting success stories and opportunities for improvement.
Work closely with Sales, CRM, Aftersales, Network Development, and external agencies to ensure alignment across departments and campaigns.
Support retailer onboarding and training efforts related to marketing systems, campaign best practices, and programme implementation.
Develop a solid understanding of the regional marketing strategy defined by the central team and adapt it to local retailer marketing programmes that align with the annual national marketing plan for the Americas, meeting business objectives and local market needs.
What You’ll Bring
Experience in marketing in the Americas, with a strong knowledge of the marketplace.
At least 5+ years of experience working in retail marketing for a luxury automobile brand and/or luxury fashion brand (preferred).
Experience in campaign‑marketing, internal reporting, and agency/supplier management, ideally within the automotive or luxury industry.
Experience integrating and delivering brand / product awareness and lead generation campaigns on social platforms and in the digital media landscape.
Experience conceptualising, developing, and delivering marketing campaigns such as vehicle launches, test drive programmes, driving rallies, and strategic media buys.
Experience managing co‑op programmes and working with a franchisee or dealership network.
Ability to plan projects with limited budgets, maximising existing resources to achieve results.
Ability to influence senior management and engage with all levels of staff to resource national assets/campaigns and support strategic business goals, both internal and dealer network.
Proactive mindset generating creative solutions to strategic and tactical business challenges, supporting Sales goals and objectives.
Financial adeptness in budget management.
Accomplished project manager with strong planning skills.
Excellent communication (oral and written) and presentation skills.
IT adept: strong knowledge of Excel (reporting and data manipulation), PowerPoint (presentations and toolkits), digital media platforms (Meta Business Manager, Google Ads), CRM and email platforms (Microsoft Dynamics, Salesforce, Outlook, or equivalent), and working knowledge of CMS and web audit tools is a plus.
Personal Attributes
Professional and credible ambassador of the McLaren brand to customers, retailers, and business.
Passion for luxury vehicles and the automotive industry.
Highly self‑motivated and adaptable.
Excellent influencing and negotiation skills with partners and dealers.
High emotional intelligence (EQ) and networking skills.
Enthusiasm for automotive and racing aspects of the brand.
Ability to mix confidently with senior dealership personnel and executive management.
Able to maintain a consistent high level of work and professional output during times of change.
Willingness and ability to work outside the box and take on jobs/challenges beyond the job description – a team player.
Makes things happen with minimal supervision.
Excellent interpersonal skills, both verbally and written.
Strong commercial acumen and ability to rapidly understand the broader business context of automobile production, sales and aftersales.
Team player and motivator.
Strong planning and follow‑up skills, meticulous in detail.
Fluent in native standard verbal and written English.
What We’ll Do for You
25 days’ holiday, plus bank holiday. Annual buy & sell up to five days.
Enhanced company pension scheme.
Discretionary annual bonus award.
Private medical insurance and health cash plan.
Life assurance benefit.
Ability to apply for a sabbatical of up to one year after only two years’ service.
Benefits you can adapt to your lifestyle, such as discounted shopping.
Generous parental leave policies.
A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice.
About McLaren Automotive McLaren Automotive exists to create breath‑taking performance road cars. It takes a community to do what we do, a diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.
McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industry Automotive
#J-18808-Ljbffr
This role is responsible for enforcing brand compliance across digital, social, advertising, and in‑store representation. The ideal candidate brings a balanced mix of creative strategy, media planning, campaign analysis, and operational support for dealer‑level execution.
What You’ll Do
Strategic Planning & Retailer Support: Translate McLaren’s regional marketing strategy into localised retail marketing programs that drive brand awareness, lead generation, and sales conversion.
Serve as a strategic advisor to McLaren retailers, reviewing local marketing plans, assessing performance, and recommending optimisations based on market needs and sales challenges.
Develop quarterly marketing calendars and best‑practice guides to support retailer activation aligned with product launches, seasonal campaigns, and brand priorities.
Audit retailer websites, paid media, CRM communications, and social channels to ensure compliance with McLaren brand standards.
Establish and maintain Retailer Marketing Guidelines, including event activation toolkits, digital best practices, marketing asset usage, and experiential standards.
Work cross‑functionally with internal brand, content, and compliance teams to align messaging and creative across all retail‑facing channels.
Oversee the development and deployment of digital co‑op marketing programmes, including templated digital advertising (Meta, Google Display, etc.) and paid social campaigns.
Partner with the Performance Marketing Manager to evaluate campaign KPIs, attribution models, and lead quality by channel.
Maintain internal retailer marketing asset hub to ensure all guidelines, retailer tools, campaigns, and assets are up to date.
Work with the Sales team to monitor, measure, and report on the effectiveness of retail marketing efforts using agreed KPIs and ROI models.
Deliver regular campaign performance updates and insights to internal stakeholders and retailers, highlighting success stories and opportunities for improvement.
Work closely with Sales, CRM, Aftersales, Network Development, and external agencies to ensure alignment across departments and campaigns.
Support retailer onboarding and training efforts related to marketing systems, campaign best practices, and programme implementation.
Develop a solid understanding of the regional marketing strategy defined by the central team and adapt it to local retailer marketing programmes that align with the annual national marketing plan for the Americas, meeting business objectives and local market needs.
What You’ll Bring
Experience in marketing in the Americas, with a strong knowledge of the marketplace.
At least 5+ years of experience working in retail marketing for a luxury automobile brand and/or luxury fashion brand (preferred).
Experience in campaign‑marketing, internal reporting, and agency/supplier management, ideally within the automotive or luxury industry.
Experience integrating and delivering brand / product awareness and lead generation campaigns on social platforms and in the digital media landscape.
Experience conceptualising, developing, and delivering marketing campaigns such as vehicle launches, test drive programmes, driving rallies, and strategic media buys.
Experience managing co‑op programmes and working with a franchisee or dealership network.
Ability to plan projects with limited budgets, maximising existing resources to achieve results.
Ability to influence senior management and engage with all levels of staff to resource national assets/campaigns and support strategic business goals, both internal and dealer network.
Proactive mindset generating creative solutions to strategic and tactical business challenges, supporting Sales goals and objectives.
Financial adeptness in budget management.
Accomplished project manager with strong planning skills.
Excellent communication (oral and written) and presentation skills.
IT adept: strong knowledge of Excel (reporting and data manipulation), PowerPoint (presentations and toolkits), digital media platforms (Meta Business Manager, Google Ads), CRM and email platforms (Microsoft Dynamics, Salesforce, Outlook, or equivalent), and working knowledge of CMS and web audit tools is a plus.
Personal Attributes
Professional and credible ambassador of the McLaren brand to customers, retailers, and business.
Passion for luxury vehicles and the automotive industry.
Highly self‑motivated and adaptable.
Excellent influencing and negotiation skills with partners and dealers.
High emotional intelligence (EQ) and networking skills.
Enthusiasm for automotive and racing aspects of the brand.
Ability to mix confidently with senior dealership personnel and executive management.
Able to maintain a consistent high level of work and professional output during times of change.
Willingness and ability to work outside the box and take on jobs/challenges beyond the job description – a team player.
Makes things happen with minimal supervision.
Excellent interpersonal skills, both verbally and written.
Strong commercial acumen and ability to rapidly understand the broader business context of automobile production, sales and aftersales.
Team player and motivator.
Strong planning and follow‑up skills, meticulous in detail.
Fluent in native standard verbal and written English.
What We’ll Do for You
25 days’ holiday, plus bank holiday. Annual buy & sell up to five days.
Enhanced company pension scheme.
Discretionary annual bonus award.
Private medical insurance and health cash plan.
Life assurance benefit.
Ability to apply for a sabbatical of up to one year after only two years’ service.
Benefits you can adapt to your lifestyle, such as discounted shopping.
Generous parental leave policies.
A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice.
About McLaren Automotive McLaren Automotive exists to create breath‑taking performance road cars. It takes a community to do what we do, a diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.
McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industry Automotive
#J-18808-Ljbffr