FreeWill
Interim SEO & Growth Marketing Contractor (5 Month Contract in Canada)
FreeWill, Poland, New York, United States
Interim SEO & Growth Marketing Contractor (5 Month Contract in Canada)
Remote - Canada
FreeWill is an award-winning, social-good startup that has partnered with
2,400
+
nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.
All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.
Part-time • Contract • Work from Anywhere in Canada Role Overview The Growth Marketing team leads acquisition and engagement for FreeWill’s consumer audience. We’re looking for an experienced SEO & Growth Marketing Contractor to step in during a team member’s parental leave to maintain and execute key marketing initiatives, ensure smooth reporting, and protect organic performance.
The Interim SEO & Growth Marketing Contractor will manage all organic and paid consumer-facing (B2C) marketing initiatives for FreeWill across the entire marketing funnel, including email, Google Ads, SEO/AEO, with a specific emphasis on email marketing. They will manage the consumer marketing budget, provide regular monthly and quarterly reporting, and collaborate with engineering, design, product, and business development teams to execute special projects.
This role will be a 5 month contract position.
The compensation for this role will be 77 CAD per hour (55 USD per hour) working approximately 20+ hours per week.
Responsibilities Core Responsibilities
Manage existing email marketing campaigns, set up new campaigns to support new product initiatives, and answer questions from internal teams about campaigns as needed
Monitor and report on keyword rankings, traffic trends, and performance of priority landing pages
Coordinate with an existing SEO contractor to oversee technical SEO maintenance, including 301 redirects, schema markup, and troubleshooting crawling/indexing issues.
Maintain FreeWill’s Learn Center (blog) — draft, revise, update, and publish posts based on existing keyword strategy, in coordination with an existing SEO contractor.
Manage existing Google Ads contractor and monitor performance of paid search campaigns
Explore and execute on new consumer marketing initiatives as needed (e.g., Reddit)
Reporting & Analytics
Compile quarterly performance reports in Google Slides for leadership
Pull monthly reporting from Google Analytics, SEMrush, and Looker to track spend and performance across marketing tactics
Surface and troubleshoot anomalies or areas of concern (ranking drops, traffic fluctuations, etc)
Requirements
5+ years experience in digital marketing and content creation, including managing and optimizing advertising and SEM budgets.
Proficiency with Google Search Console, Google Analytics, and SEMrush.
Familiarity with Webflow CMS.
Experience setting up and overseeing automated Customer Lifecycle Marketing email campaigns.
Strong understanding of on-page and technical SEO fundamentals.
Ability to synthesize data into actionable insights.
Preferred, but not required:
Technical understanding of HTML/CSS.
Experience with Customer.io.
Knowledge of estate planning, wills, trusts, and probate.
Experience with Reddit/Quora advertising and organic engagement.
FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and Canada!
AI Policy We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter.
For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted.
The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.
#J-18808-Ljbffr
FreeWill is an award-winning, social-good startup that has partnered with
2,400
+
nonprofits who support our mission while generating $12B in gift commitments for nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.
All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.
Part-time • Contract • Work from Anywhere in Canada Role Overview The Growth Marketing team leads acquisition and engagement for FreeWill’s consumer audience. We’re looking for an experienced SEO & Growth Marketing Contractor to step in during a team member’s parental leave to maintain and execute key marketing initiatives, ensure smooth reporting, and protect organic performance.
The Interim SEO & Growth Marketing Contractor will manage all organic and paid consumer-facing (B2C) marketing initiatives for FreeWill across the entire marketing funnel, including email, Google Ads, SEO/AEO, with a specific emphasis on email marketing. They will manage the consumer marketing budget, provide regular monthly and quarterly reporting, and collaborate with engineering, design, product, and business development teams to execute special projects.
This role will be a 5 month contract position.
The compensation for this role will be 77 CAD per hour (55 USD per hour) working approximately 20+ hours per week.
Responsibilities Core Responsibilities
Manage existing email marketing campaigns, set up new campaigns to support new product initiatives, and answer questions from internal teams about campaigns as needed
Monitor and report on keyword rankings, traffic trends, and performance of priority landing pages
Coordinate with an existing SEO contractor to oversee technical SEO maintenance, including 301 redirects, schema markup, and troubleshooting crawling/indexing issues.
Maintain FreeWill’s Learn Center (blog) — draft, revise, update, and publish posts based on existing keyword strategy, in coordination with an existing SEO contractor.
Manage existing Google Ads contractor and monitor performance of paid search campaigns
Explore and execute on new consumer marketing initiatives as needed (e.g., Reddit)
Reporting & Analytics
Compile quarterly performance reports in Google Slides for leadership
Pull monthly reporting from Google Analytics, SEMrush, and Looker to track spend and performance across marketing tactics
Surface and troubleshoot anomalies or areas of concern (ranking drops, traffic fluctuations, etc)
Requirements
5+ years experience in digital marketing and content creation, including managing and optimizing advertising and SEM budgets.
Proficiency with Google Search Console, Google Analytics, and SEMrush.
Familiarity with Webflow CMS.
Experience setting up and overseeing automated Customer Lifecycle Marketing email campaigns.
Strong understanding of on-page and technical SEO fundamentals.
Ability to synthesize data into actionable insights.
Preferred, but not required:
Technical understanding of HTML/CSS.
Experience with Customer.io.
Knowledge of estate planning, wills, trusts, and probate.
Experience with Reddit/Quora advertising and organic engagement.
FreeWill is an equal opportunity employer and we value diversity. We are committed to finding talent that is not determined on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
We are a remote-first company with employees in the US, Brazil, Mexico, Pakistan, and Canada!
AI Policy We are excited to engage with candidates who can demonstrate their experience and skills through their own words and work, not through AI-generated content. We want to understand your genuine interest in the company and your unique perspectives, not simply AI-driven responses. We ask that you refrain from use of AI-generated content during the hiring process which includes phone screens, video interviews, tech screens, or other assessment stages except as otherwise indicated to you by the Recruiter.
For example: Using ChatGPT to generate scripted answers to application questions or during phone screens and video interviews is strongly discouraged and will result in not moving forward in the hiring process. However, the use of an AI design tool to enhance the design of a presentation deck is permitted.
The Recruiter will be able to provide additional guidance during the hiring process if needed. If hired at FreeWill, we do encourage the use of AI in your role to build upon or enhance your skill set.
#J-18808-Ljbffr