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Home Instead

Outside Sales / Marketing Representative - Home Care

Home Instead, Denver, Colorado, United States, 80285

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Outside Sales and Marketing Representative - Excel in Home Care [$65K-$90K per year]

The Central and North Denver office of Home Insteadis seeking an Outside Sales / Marketer to join our team. You will play a crucial role in promoting our services to potential clients and referral sources. Your primary objectives will be to drive referrals and client acquisitions through nurturing our current relationships, establishing new relationships, and increasing Home Instead's already strong reputation within the Denver community.

Responsibilities

Create and implement comprehensive marketing strategies to promote our home care services effectively

Establish and maintain relationships with healthcare professionals, hospitals, rehabs, independent and assisted living communities, and other potential referral sources

Organize and participate in promotional events, senior or health fairs, and community outreach programs to raise awareness about our services

Conduct presentations and educational sessions for healthcare professionals and community groups to highlight our service offerings

Utilize digital marketing channels, including social media, email marketing, and online advertising, to enhance brand visibility and generate leads

Create compelling content such as blog posts, case studies, testimonials, and newsletters to engage our target audience

Develop sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals

Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities within the assigned territory, including the use of software to maintain accurate records to maximize territory potential.

Develop a database of qualified leads from referrals through face-to-face cold calling on referral providers, email, telephone and Web

Conduct Service Inquiries and Care Consultations as needed following the consultative sales process

Work closely with our internal teams to ensure cohesive marketing efforts and service delivery

Conduct market research and analysis to identify opportunities for growth and competitive positioning

Conduct client / Caregiver introductions as needed

Support the Weekend On-call Supervisor at least once per month

Qualifications

Proven experience in outside sales and marketing, preferably within the home care industry or related field

Excellent verbal and written communication skills with the ability to convey complex information clearly and persuasively

Strong interpersonal skills to build and maintain relationships with diverse stakeholders

Ability to manage multiple projects simultaneously and prioritize tasks effectively

Innovative thinking to develop unique marketing campaigns and initiatives

Collaborative attitude with a commitment to achieving collective goals

Reflect the core values of Peak Home Care Inc. (d.b.a. an independently owned and operated Home Instead franchise).

Benefits

Competitive salary commensurate with experience.

Opportunities for professional development and career advancement.

Positive and supportive work environment

Contribution to improving healthcare access and quality in the community

Comprehensive benefits package including : Health insuranceVisionDentalTelehealthPaid Time OffSick LeaveRetirement plan

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