Harbor Group Management Company
Multifamily Marketing Manager
Harbor Group Management Company, Columbus, Ohio, United States, 43224
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Multifamily Marketing Manager
role at
Harbor Group Management Company .
Job Summary Job Title:
Multifamily Marketing Manager Location:
Greater Columbus Area Supervisor:
Multifamily Director of Marketing FLSA Status:
Exempt
Job Purpose The Multifamily Marketing Manager works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving traffic, renewing residents, and improving the overall customer experience. The role supports and prioritizes properties in the portfolio based on identified needs, coaching, training, and monitoring marketing initiatives and leasing performance.
Essential Duties and Responsibilities
Increase occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs.
Become effective and fluent in HGMC’s CRM and other marketing platforms, connecting data to improve leasing and marketing efforts and generate more leads and revenue.
Compose marketing plans that attract the identified target audience and strategically address property business objectives.
Act as the internal expert on marketing programs and tools.
Maintain a thorough understanding of market conditions and the competitive landscape in the assigned portfolio.
Ensure performance and process compliance to leasing and marketing SOPs to meet monthly occupancy goals at assigned properties.
Develop specific strategies and marketing tactics unique to each region, sub‑market, and property in collaboration with the Director of Marketing.
Implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive strategies for lease‑up and luxury assets.
Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.
Research and recommend new opportunities and marketing channels in local markets.
Host in‑person and online training on systems and sales and marketing-related topics.
Maintain a solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media, and online reputation), eBlasts, signage, and on‑site presentation.
Generate excitement for new initiatives and campaigns among community teams.
Train social media strategy and execution at the property level based on company guidelines and competitive landscape.
Assist in implementing programs and processes to achieve properties’ online rating and response rate goals.
Train property staff in the planning and execution of marketing events, renewal parties, property events, and competitions.
Support acquisition and onboarding of new properties and team members related to leasing and marketing.
Train property leadership in developing co‑vending/outreach programs and ensuring program success.
Qualifications
Bachelor’s degree in Marketing, Public Relations, Advertising or a related field, or equivalent experience.
Minimum 5 years’ experience in the multifamily industry in a regional‑level marketing role.
Experience supporting a diverse portfolio including conventional, affordable, workforce, and luxury properties. Luxury asset and lease‑up experience required.
Proficiency in social media content development and execution.
Travel up to 50% throughout Greater Columbus area, with occasional travel to corporate office and other regions.
Working knowledge of MS Office (Word, Excel, PowerPoint).
Knowledge of MRI product suite is a plus.
Exceptional written and verbal communication skills, with creativity and effective presentation and group facilitation abilities.
Ability to take initiative and work independently while contributing to overall property and marketing team success.
Strong organizational, prioritization, and time‑management skills.
Collaborative and influential across multiple properties and departments.
Working Conditions This position is remote and requires the incumbent to reside in a location that facilitates efficient travel to assigned communities. Travel up to 50% within the region, with occasional overnight trips to corporate office and other areas. The role may require evening and/or weekend hours as needed.
Physical Requirements The duties include frequent standing, walking, and sitting; occasional reaching, climbing, and balancing; and lifting and moving up to 10 pounds. Specific vision and hearing abilities are required. Reasonable accommodations may be made for individuals with disabilities.
What We Offer
Competitive Salaries & Bonuses
Medical, Dental & Vision Plans
401(k) Plan with Employer Matching Contributions
Paid Personal Time & Holidays
Flexible Spending Accounts
Free Long‑Term Disability
Free Life Insurance
Short Term Disability
Health Savings Account with Employer Contributions
Wellness Perks
FinFit Health Finance Program
Employee Apartment Discount
Employee Referral Program
Employee Recognition & Awards
Employee Assistance Program
Volunteer & Community Service Opportunities
Tuition Reimbursement
Veteran Friendly
Equal Opportunity Employer Harbor Group Management is proudly an Equal Opportunity Employer EOE/M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
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Multifamily Marketing Manager
role at
Harbor Group Management Company .
Job Summary Job Title:
Multifamily Marketing Manager Location:
Greater Columbus Area Supervisor:
Multifamily Director of Marketing FLSA Status:
Exempt
Job Purpose The Multifamily Marketing Manager works closely with corporate leadership, regional managers, and site team managers to implement marketing action plans that focus on driving traffic, renewing residents, and improving the overall customer experience. The role supports and prioritizes properties in the portfolio based on identified needs, coaching, training, and monitoring marketing initiatives and leasing performance.
Essential Duties and Responsibilities
Increase occupancy and revenue by providing support, guidance, and direction to a portfolio of multifamily and commercial assets through the development and implementation of strategic marketing programs.
Become effective and fluent in HGMC’s CRM and other marketing platforms, connecting data to improve leasing and marketing efforts and generate more leads and revenue.
Compose marketing plans that attract the identified target audience and strategically address property business objectives.
Act as the internal expert on marketing programs and tools.
Maintain a thorough understanding of market conditions and the competitive landscape in the assigned portfolio.
Ensure performance and process compliance to leasing and marketing SOPs to meet monthly occupancy goals at assigned properties.
Develop specific strategies and marketing tactics unique to each region, sub‑market, and property in collaboration with the Director of Marketing.
Implement, monitor, and evaluate all marketing programs to achieve goals, including dynamic and aggressive strategies for lease‑up and luxury assets.
Facilitate brainstorming with marketing and property teams to generate new ideas and creative strategies.
Research and recommend new opportunities and marketing channels in local markets.
Host in‑person and online training on systems and sales and marketing-related topics.
Maintain a solid understanding of all marketing options and programs, including advertising (print & online), internet (website, social media, and online reputation), eBlasts, signage, and on‑site presentation.
Generate excitement for new initiatives and campaigns among community teams.
Train social media strategy and execution at the property level based on company guidelines and competitive landscape.
Assist in implementing programs and processes to achieve properties’ online rating and response rate goals.
Train property staff in the planning and execution of marketing events, renewal parties, property events, and competitions.
Support acquisition and onboarding of new properties and team members related to leasing and marketing.
Train property leadership in developing co‑vending/outreach programs and ensuring program success.
Qualifications
Bachelor’s degree in Marketing, Public Relations, Advertising or a related field, or equivalent experience.
Minimum 5 years’ experience in the multifamily industry in a regional‑level marketing role.
Experience supporting a diverse portfolio including conventional, affordable, workforce, and luxury properties. Luxury asset and lease‑up experience required.
Proficiency in social media content development and execution.
Travel up to 50% throughout Greater Columbus area, with occasional travel to corporate office and other regions.
Working knowledge of MS Office (Word, Excel, PowerPoint).
Knowledge of MRI product suite is a plus.
Exceptional written and verbal communication skills, with creativity and effective presentation and group facilitation abilities.
Ability to take initiative and work independently while contributing to overall property and marketing team success.
Strong organizational, prioritization, and time‑management skills.
Collaborative and influential across multiple properties and departments.
Working Conditions This position is remote and requires the incumbent to reside in a location that facilitates efficient travel to assigned communities. Travel up to 50% within the region, with occasional overnight trips to corporate office and other areas. The role may require evening and/or weekend hours as needed.
Physical Requirements The duties include frequent standing, walking, and sitting; occasional reaching, climbing, and balancing; and lifting and moving up to 10 pounds. Specific vision and hearing abilities are required. Reasonable accommodations may be made for individuals with disabilities.
What We Offer
Competitive Salaries & Bonuses
Medical, Dental & Vision Plans
401(k) Plan with Employer Matching Contributions
Paid Personal Time & Holidays
Flexible Spending Accounts
Free Long‑Term Disability
Free Life Insurance
Short Term Disability
Health Savings Account with Employer Contributions
Wellness Perks
FinFit Health Finance Program
Employee Apartment Discount
Employee Referral Program
Employee Recognition & Awards
Employee Assistance Program
Volunteer & Community Service Opportunities
Tuition Reimbursement
Veteran Friendly
Equal Opportunity Employer Harbor Group Management is proudly an Equal Opportunity Employer EOE/M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
#J-18808-Ljbffr