Assistant Director of Public Relations Job at University of Texas in Austin

* Develop and implement proactive PR strategies that promote the museum’s mission, exhibitions, programs, and initiatives.* Cultivate and manage relationships with local, regional, national, and international media outlets, serving as the museum’s primary press contact.* Oversee collaboration with the external PR firm to expand national and international visibility and earned media opportunities.* Plan and coordinate press previews, media events, and opening receptions to secure impactful media coverage.* Develop and manage advertising strategies, including negotiating and executing media buys across print, radio, digital, outdoor, and broadcast platforms.* Monitor, track, and report on media coverage, PR performance, and advertising ROI to inform strategy and maximize reach.* Draft, edit, and distribute press releases, media kits, fact sheets, and official statements, ensuring clear, compelling, and consistent storytelling.* Write, edit, and proofread communications across channels, maintaining a unified brand voice and translating curatorial and program content into clear language.* Prepare and coach leadership, curators, and staff for interviews through talking points, briefings, and media training.* Lead and mentor direct reports to foster professionalism, accountability, and a high-performing, collaborative team culture.* Build promotional and cross-marketing partnerships with cultural organizations, corporate sponsors, and tourism partners while representing the Blanton at museum events, networking events, and community forums.* Other duties as assigned.* Bachelor’s degree in communications, public relations, journalism, marketing, or related field.* At least five years of progressively responsible experience in public relations, media relations, or communications; 3-5 years supervisory or leadership experience.* Proven experience writing press releases, speeches, and public-facing communications.* Strong media relationships and demonstrated ability to secure press coverage across multiple platforms.* Demonstrated experience with advertising strategy and media buying.* Excellent writing, editing, and proofreading skills.* Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.* Master’s degree in communications, arts administration, or related field.* Experience in museums, cultural institutions, higher education, or nonprofit organizations.* Knowledge of Austin and Texas media landscape.* Familiarity with project, design, and digital content management tools (e.g., Asana, Adobe Creative Suite, Meltwater, etc.).* Experience preparing leadership and curators for press interviews.* Experience managing partnerships and sponsorship activations.**Start Here, Change the World**At The University of Texas at Austin, tradition meets innovation in the heart of a city that frequents lists of the best places to live and work. Named by Forbes as one of America's Best Large Employers for the sixth year in a row in 2025, UT offers both a dynamic work environment and a gateway to vibrant local culture. Whether you're at the forefront of the student experience, conducting world-changing research or supporting the engine that drives Texas’ flagship university, working at UT means making a lasting impact on our city, our state and our world.Our more than 20,000 faculty and staff empower 55,000+ students to challenge ideas, pursue passions and shape their futures. Joining UT, you’ll become part of a community dedicated to making a meaningful impact on campus and throughout the world.Please see our .**Comments and Inquiries:**Email comments to hrsc@austin.utexas.edu. For questions or concerns regarding equal opportunity only, contact .Additional information for applicants can be found on the Human Resources web page: . For more job information, call the Human Resource Service Center at (512) 471-4772, or toll-free at (800) 687-4178. #J-18808-Ljbffr