Fractional Creative Director
OGeez! is one of America’s pioneering cannabis-infused gummy brands. Born in Arizona and now flavoring life across multiple states, our scratch-made gummies combine mouthwatering taste, innovative cannabinoid infusions, signature bouncy texture, and hand-crafted quality to add flavor to all of life’s special moments.
As we expand nationally, we’re seeking a Fractional Creative Director to guide the evolution of the OGeez! brand identity, packaging, and overall creative strategy across multiple markets. The ideal candidate or firm will bring deep experience in branding, consumer goods packaging, and visual storytelling, helping us define and maintain a cohesive, high-impact brand presence that scales with our growth.
Responsibilities & Engagement Scope
• Lead the management team in a reassessment of the OGeez! brand identity, ensuring consistency across all consumer touchpoints.
• Oversee the creation and refinement of style guides, brand standards, and packaging systems for new and existing product lines.
• Partner closely with internal marketing, operations, and leadership teams—and collaborate with external creative partners or agencies—to drive the company’s visual and brand direction.
• Direct creative strategy for consumer packaging, including dielines, copy hierarchy, and print production, ensuring both compliance and exceptional shelf appeal.
• Translate business goals and consumer insights into strategic creative campaigns that amplify OGeez!’s unique voice and market position.
• Manage creative partners and vendors, ensuring alignment with brand standards, timelines, and budgets.
• Evolve and maintain a consistent visual and verbal brand voice across digital, retail, and experiential channels.
Qualifications
• 8–10 years of experience in branding, packaging design, and creative direction for consumer goods or lifestyle brands.
• A portfolio demonstrating world-class brand and packaging work, ideally across multiple product categories or markets.
• Experience building and maintaining brand systems and visual guidelines that scale.
• Ability to manage or collaborate with freelancers, small creative teams, or agencies.
• Strong understanding of consumer psychology, retail marketing, and brand differentiation.
• Excellent communication and presentation skills with the ability to translate creative ideas into business impact.
• Proficiency in Adobe Creative Suite and familiarity with design-to-production workflows.
• Experience translating branding into physical packaging, point-of-sale displays and other collateral.
• Experience in cannabis, food & beverage, or other regulated consumer industries preferred but not required.
Engagement Details
• Structure: Fractional leadership role; open to individuals or small creative firms with retained or project-based models.
• Time Commitment: Approximately 10–20 hours per week (flexible based on project load).
• Location: Flexible / remote, with preference for candidates or firms near one of our operational markets (AZ, IL, NJ).
• Compensation: Competitive retainer or hourly structure commensurate with experience and scope of engagement.
OGeez! is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.
In Summary: OGeez! is one of America’s pioneering cannabis-infused gummy brands . As we expand nationally, we’re seeking a Fractional Creative Director to guide the evolution of the brand identity, packaging, and overall creative strategy . The ideal candidate or firm will bring deep experience in branding, consumer goods packaging and visual storytelling . En Español: Fractional Creative Director OGeez! es una de las marcas creativas pioneras de cannabis en Estados Unidos. Nacida en Arizona y ahora con el sabor a la vida en varios estados, nuestras goma hechas por rascacielos combinan un gusto bocoroso, infusiones innovadoras de cannabinoides, textura rebotante de firma y calidad artesanal para agregar sabor a todos los momentos especiales de nuestra vida. A medida que nos expandimos nacionalmente, estamos buscando un director creativo fraccionario para guiar la evolución de la identidad de marca OGEEZ!, empaquetado y estrategia creativa general en múltiples mercados. • Translate las metas empresariales y los conocimientos de los consumidores en campañas creativas estratégicas que amplifiquen la voz y posición únicas del mercado de OGeez. • Gestionar socios y proveedores creativos, asegurando el alineamiento con los estándares de marca, cronogramas y presupuestos. • Desarrollar y mantener una voz visual y verbal consistente de la marca a través de canales digitales, minoristas y experienciales. Qualificaciones • 810 años de experiencia en branding, diseño de embalaje y dirección creativa para marcas de bienes de consumo o estilos de vida. • Una cartera que demuestre un trabajo de marca y empaquetado de clase mundial, idealmente en múltiples categorías de productos o mercados. • Experiencia en construir y desarrollar sistemas de marca e orientaciones visuales que se amplíen. • Capacidad para gestionar o relacionarse con agencias independientes, pequeños equipos creativos u otras empresas. • Comprensión sólida de la psicología del consumidor, participación en pequeñas marcas y colaboración. • Compromiso de tiempo: Aproximadamente 1020 horas por semana (flexible según la carga del proyecto). • Localización: Flexible / remoto, con preferencia para candidatos o empresas cerca de uno de nuestros mercados operativos (AZ, IL, NJ).