Digital Marketer Job at Inbound 281 in Troy

Job Description We’re looking for a Digital Marketer who is tech‑savvy, has excellent writing skills, is a self‑starter, and has strong organizational skills. The successful candidate will report to the Inbound Marketing Strategist and will create inbound marketing campaigns at scale leveraging HubSpot Marketing, Sales, and Services Automation. If you want to deliver an amazing customer experience, are authentic, like to help others, and want to be remarkable in your work, we would like you to be part of our team. Responsibilities Leveraging all aspects of HubSpot Automation to support customers’ strategic objectives Creation and publishing of email newsletters, landing pages, website pages, blogs, call to actions, workflow emails, and full suite of HubSpot technology Creation and managing of paid ads for Google, Facebook, LinkedIn and sponsorship campaigns Creation and publishing of social media campaigns Research, create and execute SEO keyword strategies to improve customer SERP results Strategize, create and manage content for marketing, sales and services campaigns Consult with customers on current metrics, results and recommendations Deliver projects on time and on budget Customer monthly reporting of results Analyze reporting and make recommendations to improve results and key performance metrics Required Knowledge, Skills, and Abilities Proven work experience as a Digital Marketer Demonstrable experience with marketing campaigns and web technologies (e.g., online tools and social media) Knowledge of CRM software and Content Management Systems Familiarity with SEO/SEM and Google Analytics Understanding of web design and methods Have a knack for problem‑solving with data Are driven to make a difference for your customers Are organized with strong attention to detail Strong analytical skills Are autonomous, adapt quickly and can balance various responsibilities Excellent communication skills (verbal and written) Be driven to educate yourself and those around you Work well in a team environment and enjoy learning from those around you Demonstrate positivity and resilience in relationships Education and Experience 4+ years of relevant work experience or a bachelor's degree in business, marketing, communications, or related field Experience with Creative Writing, SEO, HubSpot, WordPress, Google Analytics and Marketing Automation a plus #J-18808-Ljbffr