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Inbound 281

Digital Marketer

Inbound 281, Troy, Michigan, United States, 48083

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Job Description We’re looking for a Digital Marketer who is tech‑savvy, has excellent writing skills, is a self‑starter, and has strong organizational skills. The successful candidate will report to the Inbound Marketing Strategist and will create inbound marketing campaigns at scale leveraging HubSpot Marketing, Sales, and Services Automation. If you want to deliver an amazing customer experience, are authentic, like to help others, and want to be remarkable in your work, we would like you to be part of our team.

Responsibilities

Leveraging all aspects of HubSpot Automation to support customers’ strategic objectives

Creation and publishing of email newsletters, landing pages, website pages, blogs, call to actions, workflow emails, and full suite of HubSpot technology

Creation and managing of paid ads for Google, Facebook, LinkedIn and sponsorship campaigns

Creation and publishing of social media campaigns

Research, create and execute SEO keyword strategies to improve customer SERP results

Strategize, create and manage content for marketing, sales and services campaigns

Consult with customers on current metrics, results and recommendations

Deliver projects on time and on budget

Customer monthly reporting of results

Analyze reporting and make recommendations to improve results and key performance metrics

Required Knowledge, Skills, and Abilities

Proven work experience as a Digital Marketer

Demonstrable experience with marketing campaigns and web technologies (e.g., online tools and social media)

Knowledge of CRM software and Content Management Systems

Familiarity with SEO/SEM and Google Analytics

Understanding of web design and methods

Have a knack for problem‑solving with data

Are driven to make a difference for your customers

Are organized with strong attention to detail

Strong analytical skills

Are autonomous, adapt quickly and can balance various responsibilities

Excellent communication skills (verbal and written)

Be driven to educate yourself and those around you

Work well in a team environment and enjoy learning from those around you

Demonstrate positivity and resilience in relationships

Education and Experience

4+ years of relevant work experience or a bachelor's degree in business, marketing, communications, or related field

Experience with Creative Writing, SEO, HubSpot, WordPress, Google Analytics and Marketing Automation a plus

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