Inbound 281
We are looking for a motivated marketer to help fuel our inbound funnel! The ideal inbound marketing specialist will be a high-energy, creative and hard-working team member to support our social media, email marketing, online advertising, and conversion optimization efforts, in order to grow both our overall database and company revenues.
Responsibilities and Duties
Ongoing competitor analysis to ensure proper keywords are targeted on-site and in marketing and other campaigns
Reviewing and analyzing the company website that can be improved and optimized
Preparing detailed strategy reports and presenting recommendations for updates, changes, and improvements
Identifying powerful keywords to drive the most valuable traffic and implementing approved strategies
Advising on, creating, and monitoring PPC campaigns
Partnering with company writers and designers to design and launch effective SEO content for blogs, websites, and social media accounts
Keeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines
Required Knowledge, Skills, and Abilities
Proven expertise in content marketing, content growth, and SEO
Proven expertise in search engine optimization practices and white hat SEO
Outstanding ability to think creatively, strategically, and proactively identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
3+ years' experience in Google Analytics
3+ years with website optimization tools
2+ years with HubSpot Marketing Hub and CRM
2+ years in Google Ads and LinkedIn Ad campaigns
Proven SEM experience managing PPC campaigns in Google and LinkedIn
2+ years experience with bid management tools3+ years with A/B and multivariate experiments
Must be able to work remotely from the USA
Education, Experience Bachelor's Degree or relevant work experience
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Marketing Services
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Responsibilities and Duties
Ongoing competitor analysis to ensure proper keywords are targeted on-site and in marketing and other campaigns
Reviewing and analyzing the company website that can be improved and optimized
Preparing detailed strategy reports and presenting recommendations for updates, changes, and improvements
Identifying powerful keywords to drive the most valuable traffic and implementing approved strategies
Advising on, creating, and monitoring PPC campaigns
Partnering with company writers and designers to design and launch effective SEO content for blogs, websites, and social media accounts
Keeping updated on both white hat and black hat SEO strategies to stay within search engine guidelines
Required Knowledge, Skills, and Abilities
Proven expertise in content marketing, content growth, and SEO
Proven expertise in search engine optimization practices and white hat SEO
Outstanding ability to think creatively, strategically, and proactively identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
3+ years' experience in Google Analytics
3+ years with website optimization tools
2+ years with HubSpot Marketing Hub and CRM
2+ years in Google Ads and LinkedIn Ad campaigns
Proven SEM experience managing PPC campaigns in Google and LinkedIn
2+ years experience with bid management tools3+ years with A/B and multivariate experiments
Must be able to work remotely from the USA
Education, Experience Bachelor's Degree or relevant work experience
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Marketing Services
#J-18808-Ljbffr