TULU is hiring: Senior Growth Marketer in New York

TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors. Our mission is to build the world’s most powerful product access and usage platform, driving smarter, more efficient, and sustainable consumption. Our IoT-powered, in-building smart units provide on-demand access to everything from vacuums and projectors to e-scooters, VR headsets, and everyday essentials — complemented by usage-based data and AI-driven insights that personalize experiences. Backed by $40M+ in funding, we are a post-Series A global company operating in 55+ cities across North America and Europe. We partner with the world’s largest landlords and brands, serving 200,000+ households — and every 15 seconds, someone around the globe is using TULU . TULU Is Not For Everyone We’re looking for people with a strong sense of agency—overachievers who want to achieve great things in life. Those who thrive on big challenges, hard work, bold responsibilities, and purpose-driven teamwork. People who see failure not as an end, but as a step toward learning and growth. If that’s the kind of environment you’re looking for, applying to TULU could be the best first step in your journey. About the Role Own the strategy, tools, and experiments that accelerate our user acquisition, by blending digital and physical tactics across non paid acquisition levers. You’ll shape pre and post signup journeys, incentives, and messaging; work closely with Product, Data, and Design; and prove impact with clean test design. You’ll be accountable for net new registrations, activation and conversion rates, quality of new users, and program scalability across markets. This is a high-impact role for a strategic, creative, and execution savvy marketer who thrives in fast-paced environments and wants to shape the future of consumptions on a global scale. Responsibilities Lead B2C marketing efforts end-to-end, from planning to execution, ensuring initiatives are data-driven and optimized for success. Create durable flywheels (referrals, ambassador programs, owned placements) that don’t rely on paid/SEO. Forecast registrations and capacity needs; plan resources and rollout sequences. Build creative messaging, design language, and value offerings that resonate with the market and drive action. Contribute to onboarding, funnel optimizations and user flow changes. Enhance marketing operations, streamline processes, and implement best practices to improve efficiency and effectiveness. Report weekly on funnel impact and learnings; maintain a quarterly test plan with scale/stop criteria. About You You’re a creative, resourceful and experienced growth marketer who loves turning clever ideas into repeatable results. You’re comfortable operating as an IC, collaborating cross-functionally, and combining physical and digital marketing. You have a 360 view of growth programs from planning to execution and analytics, locally and in scale. Requirements 8+ years B2C growth marketing experience. Mastery of non-paid acquisition tactics (referrals, community, partnerships, owned surfaces) Ship fast: ideate, prototype, test, analyze and operationalize; keep a tight weekly experiment loop. Fluency with QR/UTM taxonomy and basic analytics; comfort with lightweight creative tools (Canva/Figma). Strong experimentation/analytical chops (A/B, holdouts, incrementality); can model incentive payback & fraud controls. Vendor/freelancer wrangling when needed; crisp communication and ops discipline. Proven ability to build comprehensive acquisition strategies across multiple channels Experience with CRM systems and Marketing Automation (preferably Braze) Nice to have: start-up experience, campus or multi-property program experience; experience working with a B2B2C model, experience with subscription based business models. This position is based in our New York City headquarters. Benefits and perks In addition to the growth and impact you’ll have at TULU, we offer competitive salaries along with the following benefits: Equity in the company Medical, Dental and Vision premiums covered at 100% A collaborative in-office environment with an open floor plan, fully stocked kitchen We’ll cover relocation packages and make the move exciting, not painful! TULU is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. #J-18808-Ljbffr In Summary: TULU is revolutionizing the way people live by achieving a total understanding of their needs and behaviors . Our mission is to build the world’s most powerful product access and usage platform . Backed by $40M+ in funding, we are a post-Series A global company operating in 55+ cities across North America and Europe . En Español: TULU está revolucionando la forma en que las personas viven al lograr una comprensión total de sus necesidades y comportamientos. Nuestra misión es construir la plataforma más poderosa del mundo para el acceso y uso de productos, conduciendo un consumo más inteligente, eficiente y sostenible. Nuestras unidades inteligentes incorporadas a IoT proporcionan acceso bajo demanda a todo desde vacíos y proyectores hasta scooters electrónicos, auriculares VR y elementos esenciales del día a día complementados con datos basados en el uso y conocimientos impulsados por IA que personalizan experiencias. Respaldada por $40M+ en financiamiento, somos una empresa post-Series que opera en 55+ ciudades de América del Norte y Europa. Nos asociamos con los propietarios y marcas más grandes del mundo, sirviendo a 200,000 hogares y cada 15 segundos, alguien alrededor del planeta busca una estrategia de crecimiento rápido. Desarrollará los viajes previos y posteriores a la inscripción, incentivos y mensajería; trabajará en estrecha colaboración con el Producto, Datos y Diseño; demostrará su impacto con un diseño de pruebas limpio. Será responsable de nuevos registros netos, tasas de activación y conversión, calidad de nuevos usuarios y escalabilidad del programa entre mercados. Este es un papel de alto impacto para un vendedor inteligente estratégico, creativo y ejecutivo que prospera en entornos acelerados y quiere dar forma al futuro de los consumos a escala global. Responsabilidades Liderazgo B2C esfuerzos de marketing de extremo a extremo, desde la planificación hasta la ejecución, asegurando que las iniciativas sean basadas en datos y optimizadas para el éxito. Crear misiones duraderas (referencias, programas de embajador, ubicaciones propiedad) que no dependen de recursos físicos / previsión de uso e implementación. Previene las necesidades de recursos y capacidades de usuario; reestructurar los procesos de mercado, mejorar la eficacia de las operaciones comerciales y crear una solución operativa, así como optimizar las mejoras prácticas de gestión y desarrollo de sistemas informáticos. Usted tiene una visión 360 de los programas de crecimiento desde la planificación hasta la ejecución y el análisis, localmente y a escala. Requisitos 8+ años de experiencia en marketing del crecimiento B2C. Maestría en tácticas de adquisición no remuneradas (referencias, comunidad, asociaciones, superficies propiedad) envío rápido: idear, prototipo, probar, analizar y operationalizar; mantener un círculo de experimento semanal apretado. Fluidez con taxonomía QR/UTM y analítica básica; comodidad con herramientas creativas ligeras (Canva / Figura). Experimentación fuerte / chops analíticos (A/B, holdouts, incrementalidad); puede cubrir las primas de incentivos y controles de fraude. No discriminamos en la contratación o cualquier decisión de empleo basada en raza, color, religión, origen nacional, edad, sexo (incluido el embarazo, parto o condiciones médicas relacionadas), estado civil, ascendencia, discapacidad física o mental, información genética, estatus de veterano, identidad u expresión de género, orientación sexual u otra característica legalmente protegida aplicable. #J-18808-Ljbffr