Summary:
Ad creative is one of the biggest drivers of ad performance. AI has advanced creative production at unprecedented speed. Meanwhile, authentic brand storytelling, engaging creative directions remain essential for creatives to resonate with different audiences. Your role will be to blend cutting-edge AI tools with brand aesthetic and strategy - helping brands tell engaging stories, and drive meaningful people connections. This role offers a chance to shape the future of performant creative generations through AI. You will push the boundaries of technology and creativity by leveraging AI to seamlessly bridge consumer insights, brand storytelling, creative directions, and performance at scale.
Required Skills:
Creative Director, Gen AI Monetization Responsibilities:
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Define creative strategies and vision for AI-generated ads across Family of Apps
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Collaborate with product teams to develop scalable AI solutions which align with brand guidelines, style and establish engaging creative directions
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Integrating brand and creative best practices with AI capabilities and data insights to achieve optimal performance outcomes
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Innovation: You are a forward-thinker who actively stays informed about the latest advancements and emerging research trends in generative AI
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Agility: You thrive in a fast-paced, adaptable, and resourceful environment, and possess the ability to effectively support teams in rapid iteration and experimentation
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Operation: You demonstrate a solid understanding of how to lead and support highly effective execution within a large, dynamic team
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Collaboration: You are an experienced cross-functional collaborator, adept at building effective relationships and working seamlessly with product design, engineers, and research scientists
Minimum Qualifications:
Minimum Qualifications:
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Bachelor's Degree or equivalent experience, with 8+ years of experience leading creative direction across various multidisciplinary teams
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Extensive experience in a digital advertising agency, proven track record producing ads for digital platforms
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Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
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Proven creative storytelling skills with the ability to craft engaging narratives for different audiences
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Exceptional communication skills, able to work effectively with both technical and creative stakeholders
Preferred Qualifications:
Preferred Qualifications:
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Familiarity with AI creative tools for image, text and video production, and eager to master new technologies
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Experience with creative testing and performance optimization
Public Compensation:
$174,000/year to $246,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
In Summary: Ad creative is one of the biggest drivers of ad performance . Role will be to blend cutting-edge AI tools with brand aesthetic and strategy . Role offers a chance to shape the future of performant creative generations through AI . Responsibilities: Define creative strategies and vision for AI-generated ads . En Español: Resumen: La creación de anuncios es uno de los mayores impulsores del rendimiento publicitario. AI ha avanzado en la producción creativa a una velocidad sin precedentes. Mientras tanto, la narración auténtica de marcas y las direcciones creativas atractivas siguen siendo esenciales para que los creativos resuenen con diferentes audiencias. Tu papel será mezclar herramientas de IA de vanguardia con la estética y estrategia de marca - ayudando a las marcas a contar historias atractivas y generar conexiones significativas con personas. Este rol ofrece la oportunidad de dar forma al futuro de generaciones creativas performances a través de AI. Habilidades requeridas: Director creativo, Gen AI Monetization Responsibilities: Definir estrategias y visión creativas para los anuncios generados por IA en toda la familia de aplicaciones Colaborar con equipos de productos para desarrollar soluciones escalables de inteligencia artificial que se alineen con las pautas de marca, estilo e establezcan direcciones creativas atractivas Integrando mejores prácticas de marca y creativa con capacidades de IA y conocimientos sobre datos para lograr resultados óptimos de rendimiento Innovación: Usted es un pensador futurista que permanece activamente informado acerca de los últimos avances y tendencias emergentes de investigación en el género de IA Agilidad pública: Prosperará en un entorno rápido, adaptable e ingenioso, y poseerá la capacidad de apoyar eficazmente a equipos en pruebas multidisciplinares y experimentaciones rápidas. No discriminamos en función de la raza, religión, color, origen nacional, sexo (incluyendo embarazo, parto o afecciones médicas relacionadas), orientación sexual, género, identidad de género , expresión de genero, estado transgénero, estereotipos sexuales, edad, estatus como veterano protegido, condición de individuo con discapacidad u otras características legalmente protegidas aplicables. También consideramos a los solicitantes calificados con antecedentes penales, consistentes con las leyes federales, estatales y locales aplicables. Meta participa en el programa E-Verify en ciertos lugares, según lo requiera la ley. Tenga en cuenta que Meta puede aprovechar la inteligencia artificial y tecnologías de aprendizaje automático en relación con las solicitudes de empleo. Meta se compromete a proporcionar adaptaciones razonables para candidatos con discapacidades en nuestro proceso de reclutamiento. Si necesita asistencia o alojamiento debido a una discapacidad, por favor háganoslo saber en accommodations@extfb.com..