Genuine Search Group is hiring: Creative Director in Newark

Base Pay Range

$175,000.00/yr - $225,000.00/yr

Job Overview

Our client is seeking an innovative Creative Director. This person will lead and mentor a small creative team (including designers, photographers, and freelancers) while continuing to define and maintain a strong visual identity. You’ll collaborate closely with US and Global marketing leads to translate strategy into high-impact creative in the infant and toddler feeding categories/kitchen appliance categories.

Primary Responsibilities

• Oversee a multidisciplinary creative team—including designers, photographers, and freelancers—by offering leadership, mentorship, and feedback to ensure the production of compelling, high-caliber visual content that supports overall business and brand objectives.
• Develop, refine, and uphold the brand’s visual identity across all touchpoints, ensuring a cohesive and consistent look and feel in line with brand standards.
• Partner with the marketing department to interpret strategic goals, audience insights, and campaign objectives, translating them into actionable creative briefs and project directions.
• Coordinate the intake and assignment of new creative requests, managing resources, schedules, and deliverables to maintain smooth project execution.
• Guide the design and development of packaging that clearly communicates product value, key features, and brand essence, while liaising with outside vendors and production partners.
• Supervise visual design for digital experiences—including websites, product listings, and promotional materials—to improve usability, engagement, and conversion performance.
• Track studio operations and workflow efficiency, ensuring projects are completed on schedule, within scope, and aligned with quality expectations.
• Keep abreast of evolving design trends, tools, and technologies, encouraging continuous learning and innovation within the team.
• Cultivate an open, collaborative studio culture that inspires creativity, teamwork, and professional growth.

Required Qualifications

• Bachelor’s degree in graphic design, visual communications, or a comparable creative discipline.
• At least seven years of experience in the creative field, including a minimum of three years in a leadership or management capacity overseeing in-house and freelance talent.
• A strong, diverse design portfolio featuring work across packaging, print, and digital platforms.
• Advanced proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design tools.
• Experience leveraging AI-driven design tools and software in the creative process.
• Exceptional project management and organizational abilities, with proven success managing multiple priorities in a dynamic environment.
• Excellent interpersonal and communication skills, capable of clearly articulating design concepts and providing thoughtful, actionable feedback.
• Strategic thinker with a results-driven approach to solving business challenges through innovative design.
• Background in consumer goods or e-commerce design is a plus.

Seniority Level

Director

Employment Type

Full-time

Job Function

Art/Creative and Design

Industry

Manufacturing