Genuine Search Group
Base Pay Range
$175,000.00/yr - $225,000.00/yr
Job Overview Our client is seeking an innovative Creative Director. This person will lead and mentor a small creative team (including designers, photographers, and freelancers) while continuing to define and maintain a strong visual identity. You’ll collaborate closely with US and Global marketing leads to translate strategy into high-impact creative in the infant and toddler feeding categories/kitchen appliance categories.
Primary Responsibilities
Oversee a multidisciplinary creative team—including designers, photographers, and freelancers—by offering leadership, mentorship, and feedback to ensure the production of compelling, high-caliber visual content that supports overall business and brand objectives.
Develop, refine, and uphold the brand’s visual identity across all touchpoints, ensuring a cohesive and consistent look and feel in line with brand standards.
Partner with the marketing department to interpret strategic goals, audience insights, and campaign objectives, translating them into actionable creative briefs and project directions.
Coordinate the intake and assignment of new creative requests, managing resources, schedules, and deliverables to maintain smooth project execution.
Guide the design and development of packaging that clearly communicates product value, key features, and brand essence, while liaising with outside vendors and production partners.
Supervise visual design for digital experiences—including websites, product listings, and promotional materials—to improve usability, engagement, and conversion performance.
Track studio operations and workflow efficiency, ensuring projects are completed on schedule, within scope, and aligned with quality expectations.
Keep abreast of evolving design trends, tools, and technologies, encouraging continuous learning and innovation within the team.
Cultivate an open, collaborative studio culture that inspires creativity, teamwork, and professional growth.
Required Qualifications
Bachelor’s degree in graphic design, visual communications, or a comparable creative discipline.
At least seven years of experience in the creative field, including a minimum of three years in a leadership or management capacity overseeing in-house and freelance talent.
A strong, diverse design portfolio featuring work across packaging, print, and digital platforms.
Advanced proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design tools.
Experience leveraging AI-driven design tools and software in the creative process.
Exceptional project management and organizational abilities, with proven success managing multiple priorities in a dynamic environment.
Excellent interpersonal and communication skills, capable of clearly articulating design concepts and providing thoughtful, actionable feedback.
Strategic thinker with a results-driven approach to solving business challenges through innovative design.
Background in consumer goods or e-commerce design is a plus.
Seniority Level Director
Employment Type Full-time
Job Function Art/Creative and Design
Industry Manufacturing
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Job Overview Our client is seeking an innovative Creative Director. This person will lead and mentor a small creative team (including designers, photographers, and freelancers) while continuing to define and maintain a strong visual identity. You’ll collaborate closely with US and Global marketing leads to translate strategy into high-impact creative in the infant and toddler feeding categories/kitchen appliance categories.
Primary Responsibilities
Oversee a multidisciplinary creative team—including designers, photographers, and freelancers—by offering leadership, mentorship, and feedback to ensure the production of compelling, high-caliber visual content that supports overall business and brand objectives.
Develop, refine, and uphold the brand’s visual identity across all touchpoints, ensuring a cohesive and consistent look and feel in line with brand standards.
Partner with the marketing department to interpret strategic goals, audience insights, and campaign objectives, translating them into actionable creative briefs and project directions.
Coordinate the intake and assignment of new creative requests, managing resources, schedules, and deliverables to maintain smooth project execution.
Guide the design and development of packaging that clearly communicates product value, key features, and brand essence, while liaising with outside vendors and production partners.
Supervise visual design for digital experiences—including websites, product listings, and promotional materials—to improve usability, engagement, and conversion performance.
Track studio operations and workflow efficiency, ensuring projects are completed on schedule, within scope, and aligned with quality expectations.
Keep abreast of evolving design trends, tools, and technologies, encouraging continuous learning and innovation within the team.
Cultivate an open, collaborative studio culture that inspires creativity, teamwork, and professional growth.
Required Qualifications
Bachelor’s degree in graphic design, visual communications, or a comparable creative discipline.
At least seven years of experience in the creative field, including a minimum of three years in a leadership or management capacity overseeing in-house and freelance talent.
A strong, diverse design portfolio featuring work across packaging, print, and digital platforms.
Advanced proficiency with Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design tools.
Experience leveraging AI-driven design tools and software in the creative process.
Exceptional project management and organizational abilities, with proven success managing multiple priorities in a dynamic environment.
Excellent interpersonal and communication skills, capable of clearly articulating design concepts and providing thoughtful, actionable feedback.
Strategic thinker with a results-driven approach to solving business challenges through innovative design.
Background in consumer goods or e-commerce design is a plus.
Seniority Level Director
Employment Type Full-time
Job Function Art/Creative and Design
Industry Manufacturing
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