bp
Retail Media Network Manager
Location: Chicago, IL or Louisville, K
Accountabilities
Strategy and Development: Define and implement the vision, strategy, and roadmap for our retail media network to improve value for both our brands and customers.
Market Analysis: Analyze market trends, competitive landscape, and customer needs to define Retail Media Network and Data Monetization products and opportunities.
Revenue Growth: Drive revenue through the development of advertising solutions for brand partners and establish new monetization opportunities across digital channels.
Cross-Functional Leadership: Collaborate with marketing, sales, analytics, and product teams to build cohesive media offerings that improve customer engagement and generate measurable outcomes for advertisers.
Partnerships and Relationships: Build and maintain positive relationships with key brand partners, agencies, and technology providers, positioning our network as a top choice for retail advertising.
Data-Driven Insights: Leverage customer data, analytics, and audience insights to drive campaign targeting, optimization, and measurement, ensuring efficiency and return on investment.
Technology and Platform Management: Lead all aspects of the development and integration of technology solutions to power the retail media network, working with vendors and internal tech teams to ensure seamless ad delivery and performance tracking.
Compliance and Privacy: Ensure that all media network operations are aligned with data privacy regulations and follow standard methodologies for data governance and security.
Performance Analysis: Establish indicators and metrics to assess success, track and report on the performance of retail media network and data monetization activities, using insights to refine and optimize strategies and identify new opportunities.
Partner Engagement: Act as the key point of contact for internal and external interested parties on RMN and data monetization initiatives, providing insights and updates to leadership.
Core Behaviors
Safety
Respect
Excellence
Courage
One Team
Leadership Behaviors
Lead through BP Values
Build enduring capability
Energize people
Improve value
Crucial to the Role
Shown success in building and scaling retail media networks or digital advertising programs within a retail or e-commerce environment.
Strong understanding of programmatic advertising, audience targeting, and digital media metrics.
Familiarity with ad tech platforms, such as DSPs, SSPs, DMPs, and e-commerce analytics tools.
Exceptional leadership and project management skills, with the ability to drive cross-functional initiatives.
Strong analytical and critical thinking skills, with a data-driven approach to decision-making.
Excellent communication skills, able to engage and influence internal interested parties and external partners.
Be a self-starter able to identify improvements, make critical decisions and work with internal & external subject matter authorities to implement changes.
Ability to communicate and influence across multiple levels, local & global partners to gain alignment on product plans.
Financial competence, financial modelling & P&L leadership skills.
Other Relevant or Desirable Experience
Ability to generate and apply insights to develop a value proposition.
Ability to lead and prioritize multiple projects in a fast pace environment.
Excellent problem solving and analytical skills.
Strong business background with a focus on media and partnerships.
Solid understanding of retail operations.
Conveys information fluently, interprets and clarifies details, and explains rationale.
Demonstrated communication and presentation skills.
Ability to communicate sophisticated ideas to a diverse set of customers.
Proven track record to build networks to enhance effectiveness and share knowledge.
Background
Type of degree – BA Required, MBA Preferred
Minimum 5 years of relevant business experience
Travel (25%)
Based in Chicago, IL or Louisville, K
Seniority Level
Mid-Senior level
Employment type
Full-time
Job Function
Information Technology
Industries
Oil and Gas
Why join us At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
Accommodation Statement We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#J-18808-Ljbffr
Accountabilities
Strategy and Development: Define and implement the vision, strategy, and roadmap for our retail media network to improve value for both our brands and customers.
Market Analysis: Analyze market trends, competitive landscape, and customer needs to define Retail Media Network and Data Monetization products and opportunities.
Revenue Growth: Drive revenue through the development of advertising solutions for brand partners and establish new monetization opportunities across digital channels.
Cross-Functional Leadership: Collaborate with marketing, sales, analytics, and product teams to build cohesive media offerings that improve customer engagement and generate measurable outcomes for advertisers.
Partnerships and Relationships: Build and maintain positive relationships with key brand partners, agencies, and technology providers, positioning our network as a top choice for retail advertising.
Data-Driven Insights: Leverage customer data, analytics, and audience insights to drive campaign targeting, optimization, and measurement, ensuring efficiency and return on investment.
Technology and Platform Management: Lead all aspects of the development and integration of technology solutions to power the retail media network, working with vendors and internal tech teams to ensure seamless ad delivery and performance tracking.
Compliance and Privacy: Ensure that all media network operations are aligned with data privacy regulations and follow standard methodologies for data governance and security.
Performance Analysis: Establish indicators and metrics to assess success, track and report on the performance of retail media network and data monetization activities, using insights to refine and optimize strategies and identify new opportunities.
Partner Engagement: Act as the key point of contact for internal and external interested parties on RMN and data monetization initiatives, providing insights and updates to leadership.
Core Behaviors
Safety
Respect
Excellence
Courage
One Team
Leadership Behaviors
Lead through BP Values
Build enduring capability
Energize people
Improve value
Crucial to the Role
Shown success in building and scaling retail media networks or digital advertising programs within a retail or e-commerce environment.
Strong understanding of programmatic advertising, audience targeting, and digital media metrics.
Familiarity with ad tech platforms, such as DSPs, SSPs, DMPs, and e-commerce analytics tools.
Exceptional leadership and project management skills, with the ability to drive cross-functional initiatives.
Strong analytical and critical thinking skills, with a data-driven approach to decision-making.
Excellent communication skills, able to engage and influence internal interested parties and external partners.
Be a self-starter able to identify improvements, make critical decisions and work with internal & external subject matter authorities to implement changes.
Ability to communicate and influence across multiple levels, local & global partners to gain alignment on product plans.
Financial competence, financial modelling & P&L leadership skills.
Other Relevant or Desirable Experience
Ability to generate and apply insights to develop a value proposition.
Ability to lead and prioritize multiple projects in a fast pace environment.
Excellent problem solving and analytical skills.
Strong business background with a focus on media and partnerships.
Solid understanding of retail operations.
Conveys information fluently, interprets and clarifies details, and explains rationale.
Demonstrated communication and presentation skills.
Ability to communicate sophisticated ideas to a diverse set of customers.
Proven track record to build networks to enhance effectiveness and share knowledge.
Background
Type of degree – BA Required, MBA Preferred
Minimum 5 years of relevant business experience
Travel (25%)
Based in Chicago, IL or Louisville, K
Seniority Level
Mid-Senior level
Employment type
Full-time
Job Function
Information Technology
Industries
Oil and Gas
Why join us At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
Accommodation Statement We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#J-18808-Ljbffr