Cisco
Senior Marketing Orchestration Manager - Remote(33727)
Cisco, Irvine, California, United States, 92713
This position can be located anywhere within the United States
Meet the Team Join the dynamic Audience Strategy team within the broader Marketing Operations organization—a collaborative group dedicated to powering precision targeting and segmentation across all marketing and sales channels. Our team thrives at the intersection of data, technology, and campaign execution, ensuring high‑quality audience targeting and segmentation that drives engagement, conversion, and pipeline. We work closely with the Global Demand Center, Marketing Operations, Sales Operations, and IT to deliver accurate, compliant, and impactful audience strategies at scale.
Your Impact As the leader of the Audience Strategy team, you will develop and deploy multi‑channel segmentation strategies.
Manage high‑value data vendor relationships
Ensure the health and governance of marketing and sales databases
Translate complex datasets into actionable strategies that improve campaign performance
Collaborate across multiple teams to enable precision targeting and increase conversion rates.
Responsibilities
Design and implement segmentation strategies to optimize marketing and sales targeting
Partner with channel owners (email, paid media, sales) to create audience strategies that drive engagement, conversion, and pipeline growth
Analyze campaign data to validate and improve audience targeting models
Manage relationships with external data providers for acquisition and enrichment
Oversee database health, hygiene, and governance policies to ensure data accuracy and compliance
Minimum Qualifications
5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy
2+ years of proven leadership or people management experience
Preferred Qualifications
Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)
Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, and Snowflake
Familiarity with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine
Experience in enterprise B2B or high‑growth SaaS environments
Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions
Understanding of email campaign success metrics and their relationship to audience segmentation
Strong collaboration, communication, and relationship‑building skills across cross‑functional teams
Experience applying agile methodologies to marketing and data strategy projects
Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era—and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Starting salary range: $179,900.00 to $242,600.00 (U.S./Canada).
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Meet the Team Join the dynamic Audience Strategy team within the broader Marketing Operations organization—a collaborative group dedicated to powering precision targeting and segmentation across all marketing and sales channels. Our team thrives at the intersection of data, technology, and campaign execution, ensuring high‑quality audience targeting and segmentation that drives engagement, conversion, and pipeline. We work closely with the Global Demand Center, Marketing Operations, Sales Operations, and IT to deliver accurate, compliant, and impactful audience strategies at scale.
Your Impact As the leader of the Audience Strategy team, you will develop and deploy multi‑channel segmentation strategies.
Manage high‑value data vendor relationships
Ensure the health and governance of marketing and sales databases
Translate complex datasets into actionable strategies that improve campaign performance
Collaborate across multiple teams to enable precision targeting and increase conversion rates.
Responsibilities
Design and implement segmentation strategies to optimize marketing and sales targeting
Partner with channel owners (email, paid media, sales) to create audience strategies that drive engagement, conversion, and pipeline growth
Analyze campaign data to validate and improve audience targeting models
Manage relationships with external data providers for acquisition and enrichment
Oversee database health, hygiene, and governance policies to ensure data accuracy and compliance
Minimum Qualifications
5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy
2+ years of proven leadership or people management experience
Preferred Qualifications
Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA)
Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, and Snowflake
Familiarity with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine
Experience in enterprise B2B or high‑growth SaaS environments
Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions
Understanding of email campaign success metrics and their relationship to audience segmentation
Strong collaboration, communication, and relationship‑building skills across cross‑functional teams
Experience applying agile methodologies to marketing and data strategy projects
Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era—and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Starting salary range: $179,900.00 to $242,600.00 (U.S./Canada).
#J-18808-Ljbffr