Journeyman Distillery
Director of Sales and Marketing
Journeyman Distillery, Valparaiso, Indiana, United States, 46385
Journeyman Distillery is seeking a driven, results-focused Director of Sales & Marketing to accelerate revenue and strengthen the impact of our growing brand. This leader will guide the teams responsible for marketing, events sales, and alcohol distribution sales—ensuring tight alignment, disciplined execution, and measurable growth within each function. If you excel at setting strategy, leading teams, and converting brand momentum into sustained revenue gains, we’d like to meet you.
At Journeyman Distillery, we believe hard work and dedication deserve to be rewarded. To that end, we provide a comprehensive benefits and incentives package.
Benefits
Paid Time Off
401(k) with Employer Match
Medical, Dental, Vision, Life, and Supplemental Insurance Options
Free Quarterly Bottle of Spirit (21+)
Loyalty Incentives (ask about our 5-Year Bottle Reward!)
Employee Discounts
Monthly Founder's Day event with Owner/Founder, Bill Welter
Annual Employee Party
Core Values GRIT MAKES GREAT
We believe that no challenge is too big and we take pride in hard work.
Grit is our foundation – perseverance through adversity, strength in difficulty, and a relentless drive to succeed.
Challenges are opportunities in disguise and we welcome them with determination and resolve.
Nothing great happens via the easy route.
ALWAYS A JOURNEYMAN, NEVER A MASTER
‘Good enough’ isn’t in our vocabulary.
We are committed to constant improvement and the pursuit of excellence in distilling, brewing, and hospitality.
Mastery is a moving target – and we embrace the grind, knowing the journey itself is what pushes us forward.
1ST CUSTOMER
Exceptional service defines us – through every touchpoint, every day (362 a year), until the last second and beyond (59:59+).
This mindset extends to how we treat vendors, partners, and each other.
1st Customer is our culture – and our legacy.
AMBASSADOR
We take pride and ownership in our work
We engage and are active participants in our work and company activities
We are positive forces in the workplace; creating a culture of positivity
We are evangelists and promoters of the company and brand
Attributes
Professionalism
Excellence in building and nurturing relationships
Inspirational as a leader
Strategic financial and business acumen
Results-driven and outcome focused
Demonstrated ability to sell innovative products and services
Highly energetic, passionate, and polished
Responsibilities GROW REVENUE
Lead Events sales strategy to increase booked business and average event value.
Drive Distribution sales by strengthening relationships with wholesalers, retailers, and on-premise partners.
Identify new revenue opportunities in key markets and channels.
Ensure consistent pricing, positioning, and promotional strategies across sales functions.
STRENGTHEN THE BRAND
Oversee all brand marketing, storytelling, and creative execution.
Ensure consistent brand identity across digital, on-site, packaging, and partner touchpoints.
Grow brand awareness in target markets through campaigns, partnerships, and public relations.
Guide content strategy to support both customer engagement and sales ability.
LEADERSHIP, MANAGEMENT, & ACCOUNTABILITY
Provide clear direction, goal setting, coaching, and accountability across all teams.
Build processes that bring alignment between Marketing, Events Sales, and Distribution Sales teams.
Develop talent, establish performance expectations, and ensure smooth collaboration.
Implement systems for tracking performance, reporting progress, and addressing gaps.
Education & Experience
Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or Sales Management.
7 - 10 years of progressive experience in a combination of sales and marketing.
3 - 5 years in a leadership position, overseeing teams and driving strategy.
Demonstrated success in: building and executing revenue-generating sales strategies; developing integrated marketing campaigns; managing a sales pipeline and forecasting revenue; leading cross-functional collaboration.
Experience managing CRM platforms, coordinating with outside vendors, and managing budgets.
Familiarity with Entrepreneurial Operating System (EOS) is a plus.
Position Information
Seniority level: Director
Employment type: Full-time
Job function: Sales, Marketing, and Management
Industries: Events Services, Beverage Manufacturing, Food and Beverage Services
#J-18808-Ljbffr
At Journeyman Distillery, we believe hard work and dedication deserve to be rewarded. To that end, we provide a comprehensive benefits and incentives package.
Benefits
Paid Time Off
401(k) with Employer Match
Medical, Dental, Vision, Life, and Supplemental Insurance Options
Free Quarterly Bottle of Spirit (21+)
Loyalty Incentives (ask about our 5-Year Bottle Reward!)
Employee Discounts
Monthly Founder's Day event with Owner/Founder, Bill Welter
Annual Employee Party
Core Values GRIT MAKES GREAT
We believe that no challenge is too big and we take pride in hard work.
Grit is our foundation – perseverance through adversity, strength in difficulty, and a relentless drive to succeed.
Challenges are opportunities in disguise and we welcome them with determination and resolve.
Nothing great happens via the easy route.
ALWAYS A JOURNEYMAN, NEVER A MASTER
‘Good enough’ isn’t in our vocabulary.
We are committed to constant improvement and the pursuit of excellence in distilling, brewing, and hospitality.
Mastery is a moving target – and we embrace the grind, knowing the journey itself is what pushes us forward.
1ST CUSTOMER
Exceptional service defines us – through every touchpoint, every day (362 a year), until the last second and beyond (59:59+).
This mindset extends to how we treat vendors, partners, and each other.
1st Customer is our culture – and our legacy.
AMBASSADOR
We take pride and ownership in our work
We engage and are active participants in our work and company activities
We are positive forces in the workplace; creating a culture of positivity
We are evangelists and promoters of the company and brand
Attributes
Professionalism
Excellence in building and nurturing relationships
Inspirational as a leader
Strategic financial and business acumen
Results-driven and outcome focused
Demonstrated ability to sell innovative products and services
Highly energetic, passionate, and polished
Responsibilities GROW REVENUE
Lead Events sales strategy to increase booked business and average event value.
Drive Distribution sales by strengthening relationships with wholesalers, retailers, and on-premise partners.
Identify new revenue opportunities in key markets and channels.
Ensure consistent pricing, positioning, and promotional strategies across sales functions.
STRENGTHEN THE BRAND
Oversee all brand marketing, storytelling, and creative execution.
Ensure consistent brand identity across digital, on-site, packaging, and partner touchpoints.
Grow brand awareness in target markets through campaigns, partnerships, and public relations.
Guide content strategy to support both customer engagement and sales ability.
LEADERSHIP, MANAGEMENT, & ACCOUNTABILITY
Provide clear direction, goal setting, coaching, and accountability across all teams.
Build processes that bring alignment between Marketing, Events Sales, and Distribution Sales teams.
Develop talent, establish performance expectations, and ensure smooth collaboration.
Implement systems for tracking performance, reporting progress, and addressing gaps.
Education & Experience
Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or Sales Management.
7 - 10 years of progressive experience in a combination of sales and marketing.
3 - 5 years in a leadership position, overseeing teams and driving strategy.
Demonstrated success in: building and executing revenue-generating sales strategies; developing integrated marketing campaigns; managing a sales pipeline and forecasting revenue; leading cross-functional collaboration.
Experience managing CRM platforms, coordinating with outside vendors, and managing budgets.
Familiarity with Entrepreneurial Operating System (EOS) is a plus.
Position Information
Seniority level: Director
Employment type: Full-time
Job function: Sales, Marketing, and Management
Industries: Events Services, Beverage Manufacturing, Food and Beverage Services
#J-18808-Ljbffr