Sherwin-Williams
Marketing Media Analytics Manager
The Marketing Media Analytics Manager plays a pivotal role within the Data‑Driven Experience (DDX) team, focusing on delivering actionable insights into customer behavior and marketing performance. The role involves accelerating marketing test design, conducting customer behavior analyses to identify drivers of success and areas for improvement, and addressing key business questions from internal stakeholders. By uncovering opportunities to optimize and personalize the customer journey, the Manager supports both business growth and customer value for Sherwin‑Williams.
Responsibilities
Lead and mentor a team of media analysts focused on campaign performance, media mix modeling, and ROI analysis across B2B, B2C, and CPG segments.
Oversee the development and delivery of regular reporting dashboards and ad hoc insights to inform media strategy and investment decisions.
Ensure the team maintains a deep understanding of both digital and linear media best practices, emerging platforms, and evolving measurement methodologies.
Collaborate with cross‑functional teams including media planning, brand marketing, e‑commerce, retail operations, and data science to align on KPIs and optimize media effectiveness.
Evaluate and implement tools and data sources that enhance the team’s ability to deliver timely, accurate, and actionable insights.
Translate complex data into clear, compelling narratives for executive stakeholders.
Stay ahead of how AI‑powered search is reshaping the digital media landscape—impacting paid, organic, and search strategies—and guide the team in adapting measurement frameworks accordingly.
Leverage Conversions API data feeds across major digital platforms (e.g., Meta, Google, TikTok) to improve attribution accuracy, optimize campaign performance, and ensure data resilience in a privacy‑first environment.
Qualifications Required:
Bachelor’s degree in Marketing, Statistics, Business, or a related field; Master’s preferred.
7+ years of experience in media analytics, with at least 3 years in a leadership role.
Proficiency in media measurement tools (e.g., Nielsen, Comscore, Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Tableau, Power BI).
Strong understanding of media buying and planning across digital and traditional channels.
Excellent communication and storytelling skills, with the ability to influence at all levels of the organization.
Demonstrated ability to manage multiple projects and priorities in a fast‑paced environment.
Preferred:
Experience with marketing mix modeling or multi‑touch attribution.
Familiarity with SQL, Python, or R for data analysis.
Knowledge of privacy regulations and their impact on media measurement.
Hands‑on experience with digital marketing data tools such as Google BigQuery, Funnel.io, and Sprout Social.
Travel 10% travel required.
Compensation Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Equal Employment Opportunity Sherwin‑Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status, or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin‑Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin‑Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
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Responsibilities
Lead and mentor a team of media analysts focused on campaign performance, media mix modeling, and ROI analysis across B2B, B2C, and CPG segments.
Oversee the development and delivery of regular reporting dashboards and ad hoc insights to inform media strategy and investment decisions.
Ensure the team maintains a deep understanding of both digital and linear media best practices, emerging platforms, and evolving measurement methodologies.
Collaborate with cross‑functional teams including media planning, brand marketing, e‑commerce, retail operations, and data science to align on KPIs and optimize media effectiveness.
Evaluate and implement tools and data sources that enhance the team’s ability to deliver timely, accurate, and actionable insights.
Translate complex data into clear, compelling narratives for executive stakeholders.
Stay ahead of how AI‑powered search is reshaping the digital media landscape—impacting paid, organic, and search strategies—and guide the team in adapting measurement frameworks accordingly.
Leverage Conversions API data feeds across major digital platforms (e.g., Meta, Google, TikTok) to improve attribution accuracy, optimize campaign performance, and ensure data resilience in a privacy‑first environment.
Qualifications Required:
Bachelor’s degree in Marketing, Statistics, Business, or a related field; Master’s preferred.
7+ years of experience in media analytics, with at least 3 years in a leadership role.
Proficiency in media measurement tools (e.g., Nielsen, Comscore, Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Tableau, Power BI).
Strong understanding of media buying and planning across digital and traditional channels.
Excellent communication and storytelling skills, with the ability to influence at all levels of the organization.
Demonstrated ability to manage multiple projects and priorities in a fast‑paced environment.
Preferred:
Experience with marketing mix modeling or multi‑touch attribution.
Familiarity with SQL, Python, or R for data analysis.
Knowledge of privacy regulations and their impact on media measurement.
Hands‑on experience with digital marketing data tools such as Google BigQuery, Funnel.io, and Sprout Social.
Travel 10% travel required.
Compensation Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Equal Employment Opportunity Sherwin‑Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status, or any other consideration prohibited by law or by contract. As a VEVRAA Federal Contractor, Sherwin‑Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin‑Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
#J-18808-Ljbffr