Grubhub
Associate Director, Marketing Analytics & Operations
Grubhub, Chicago, Illinois, United States, 60290
Associate Director, Marketing Analytics & Operations
We’re looking for a strategic, data‑driven leader to join Grubhub’s Paid Media team as Associate Director of Marketing Analytics. In this high‑impact role, you’ll lead a team of analysts responsible for marketing measurement, attribution, experimentation, and performance insights across paid media channels.
Reporting to the Senior Director of Paid Media & Performance Marketing, you will partner closely with Growth, Finance, Product, and Engineering to develop and operationalize a marketing analytics roadmap that powers smarter investment decisions. You’ll play a central role in optimizing our marketing mix, improving our understanding of our marketing investments and acquisition tactics, and driving experimentation that accelerates profitable growth.
Key Responsibilities
Lead Marketing Analytics Strategy: develop and execute a unified analytics vision and roadmap aligned with marketing and company growth objectives.
Performance Measurement & Attribution: oversee development and refinement of measurement frameworks, incrementality testing, and attribution models.
Budgeting, Forecasting & ROI Analysis: own the Marketing Mix Modeling approach, manage marketing acquisition budgets, and lead monthly pacing, variance analysis, and reporting.
Insight Generation & Experimentation: conduct deep‑dive analyses, champion experimentation (A/B, holdouts, incrementality).
Data Infrastructure & Reporting Automation: partner with Product, Engineering, and Paid Media Marketing to ensure clean data pipelines, marketing taxonomy, and automated reporting.
Cross‑Functional Collaboration: serve as a trusted thought partner; translate complex analyses into actionable insights.
Team Leadership & Development: lead and mentor a high‑performing team of marketing analysts.
Tool & Tech Stack Management: evaluate and manage measurement and experimentation tools, staying ahead of emerging analytics technologies.
Qualifications
7+ years experience in marketing analytics, growth analytics, data science, or related fields, ideally within a digital marketplace or e‑commerce.
Proven track record of leading analytics strategy and influencing business decisions.
Deep expertise in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality, lift studies).
Experience building and modernizing paid media tech stacks.
Experience managing marketing budgets, forecasting, ROI analysis, pacing, and variance reporting.
Proficiency with SQL, Python, or R; familiarity with BI tools such as Tableau.
Strong understanding of paid media channels and how to measure and optimize their impact.
Knowledge of data infrastructure concepts, ETL processes, and marketing platforms.
Ability to translate analytical findings into clear, actionable business recommendations.
Proven experience managing, coaching, and developing analytics teams.
Exceptional communication and storytelling skills.
Strong strategic thinking with hands‑on execution.
Degree in a quantitative discipline preferred.
Compensation New York: $174,000 - $183,500 Illinois: $156,500 - $165,000 Geographic‑specific structures may vary based on location and candidate qualifications.
Benefits & Perks
Flexible PTO and generous time off.
Health, dental, vision, 401(k), employee network groups, paid parental leave.
Weekly Grubhub credit for free meals.
Social impact programs and paid time off for philanthropic causes.
Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you need a reasonable accommodation, please email TalentAcquisition@grubhub.com.
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Reporting to the Senior Director of Paid Media & Performance Marketing, you will partner closely with Growth, Finance, Product, and Engineering to develop and operationalize a marketing analytics roadmap that powers smarter investment decisions. You’ll play a central role in optimizing our marketing mix, improving our understanding of our marketing investments and acquisition tactics, and driving experimentation that accelerates profitable growth.
Key Responsibilities
Lead Marketing Analytics Strategy: develop and execute a unified analytics vision and roadmap aligned with marketing and company growth objectives.
Performance Measurement & Attribution: oversee development and refinement of measurement frameworks, incrementality testing, and attribution models.
Budgeting, Forecasting & ROI Analysis: own the Marketing Mix Modeling approach, manage marketing acquisition budgets, and lead monthly pacing, variance analysis, and reporting.
Insight Generation & Experimentation: conduct deep‑dive analyses, champion experimentation (A/B, holdouts, incrementality).
Data Infrastructure & Reporting Automation: partner with Product, Engineering, and Paid Media Marketing to ensure clean data pipelines, marketing taxonomy, and automated reporting.
Cross‑Functional Collaboration: serve as a trusted thought partner; translate complex analyses into actionable insights.
Team Leadership & Development: lead and mentor a high‑performing team of marketing analysts.
Tool & Tech Stack Management: evaluate and manage measurement and experimentation tools, staying ahead of emerging analytics technologies.
Qualifications
7+ years experience in marketing analytics, growth analytics, data science, or related fields, ideally within a digital marketplace or e‑commerce.
Proven track record of leading analytics strategy and influencing business decisions.
Deep expertise in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality, lift studies).
Experience building and modernizing paid media tech stacks.
Experience managing marketing budgets, forecasting, ROI analysis, pacing, and variance reporting.
Proficiency with SQL, Python, or R; familiarity with BI tools such as Tableau.
Strong understanding of paid media channels and how to measure and optimize their impact.
Knowledge of data infrastructure concepts, ETL processes, and marketing platforms.
Ability to translate analytical findings into clear, actionable business recommendations.
Proven experience managing, coaching, and developing analytics teams.
Exceptional communication and storytelling skills.
Strong strategic thinking with hands‑on execution.
Degree in a quantitative discipline preferred.
Compensation New York: $174,000 - $183,500 Illinois: $156,500 - $165,000 Geographic‑specific structures may vary based on location and candidate qualifications.
Benefits & Perks
Flexible PTO and generous time off.
Health, dental, vision, 401(k), employee network groups, paid parental leave.
Weekly Grubhub credit for free meals.
Social impact programs and paid time off for philanthropic causes.
Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you need a reasonable accommodation, please email TalentAcquisition@grubhub.com.
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