Ellucian Company L.P.
Customer Marketing Manager | Hybrid
Ellucian Company L.P., Reston, Virginia, United States, 22090
About Ellucian
Ellucian is a global market leader in education technology. We power innovation for higher education, partnering with more than 2,800 customers across 50 countries and serving over 20 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, from student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners, and user community of more than 45,000 provide best practices leading to greater institutional success and achieving better student outcomes.
Values Rooted in Purpose We embrace the power to
lead , the courage to
innovate , and the determination to
grow . At our core, we believe in
humanizing
our approach, recognizing that our people are our greatest strength. With a shared vision of
transformation , we endeavor to shape a brighter future for higher education.
About the Opportunity Are you energized by finding unique and meaningful ways to get to know customers—their goals, successes, and stories? Do you thrive on fostering community engagement, building relationships, and transforming real customer experiences into compelling narratives that inspire others? Join Ellucian’s Marketing team as a
Customer Marketing Manager . In this individual contributor role, you will focus on sourcing and cultivating customer advocates, fostering community engagement, and aligning customer stories to Ellucian’s strategic priorities. You’ll get to know our customer communities, build relationships with a diverse set of advocates, and support a variety of customer marketing projects that celebrate their success and strengthen their connection to Ellucian. You’ll ensure every project surfaces the quotes, proof points, and impact metrics our audiences need—whether for testimonials, speaking opportunities, or research partnerships.
Where you will make an impact
Support Community Building : Help foster a sense of belonging and connection among customers by facilitating opportunities for networking, collaboration, and shared learning.
Engage and Celebrate Customers : Create and execute programs that recognize customer success and innovation—through awards, spotlights, and featured content across channels.
Tell and Amplify Customer Stories : Partner with cross-functional teams to elevate customer experiences across multiple platforms, ensuring diverse voices and perspectives are represented and celebrated.
Cultivate and Manage Customer Relationships : Build and maintain a dynamic network of engaged customers and advocates, capturing their strengths, experiences, and successes to match them with the right storytelling and engagement opportunities. Collaborate with account teams and leaders to identify new champions and highlight institutional successes that can be elevated in the market.
Create an Outcomes Matrix : Define and track the key outcomes we want to highlight and build a matrix that guides the collection of testimonials and quotes.
Source and Align Advocates : Identify the right customer voices for campaigns, events, case studies, and research.
Shape Storytelling and Script Video : Help define the types of quotes, stats, and evidence we are need, and guide how they are captured across video projects. Work closely with product marketing and sales leadership.
Support Calls for Proposals : Help source and recommend the best-fit customers to participate in speaking opportunities, case studies, and industry events.
Promote and Enable : Ensure Sales, Product, and Campaigns teams have easy access to the best stories and proof points, while also diversifying the pool of advocates across formats—from video testimonials to live events and thought leadership.
AI Strategy : Use AI and other best practices and innovations to strengthen customer engagement, improve advocate alignment with projects, and simplify the way content is captured, managed, and shared.
Measure & Optimize : Track story pipeline, content engagement, and usage to prove ROI and refine strategy.
What you will bring
3–5 years of experience in customer marketing, advocacy programs, content production, or customer success.
Demonstrated ability to source and elevate customer voices that drive measurable impact.
Exceptional communication and writing skills with a passion for storytelling and higher education outcomes.
Proven project management skills—organized, deadline-driven, and focused on quality.
Collaborative mindset, able to work across Sales, Campaigns, and Product Marketing to align priorities.
Openness to adopting new AI tools to streamline workflows, enhance content development, and improve efficiency.
Metrics-driven approach with experience managing KPIs such as customer advocate engagement, internal/external engagement of testimonials, number of active advocates on the go-list, with coverage across key segments.
What makes #Ellucianlife
Comprehensive health coverage: medical, dental, and vision
Flexible time off
Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
401k w/ match & BrightPlan - to help you save for the future
Parental Leave
5 charitable days to support the community that supports us
Telemedicine
Wellness
Headspace Care (mental health)
Wellbeats (virtual fitness classes)
RethinkCare & Wellthy – caregiver support
Diversity and inclusion programs which provide access to internal employee resource groups
Employee referral bonuses to encourage the addition of great new people to the team
We Foster a learning culture with:
Education Assistance Program
Professional development opportunities
#J-18808-Ljbffr
Values Rooted in Purpose We embrace the power to
lead , the courage to
innovate , and the determination to
grow . At our core, we believe in
humanizing
our approach, recognizing that our people are our greatest strength. With a shared vision of
transformation , we endeavor to shape a brighter future for higher education.
About the Opportunity Are you energized by finding unique and meaningful ways to get to know customers—their goals, successes, and stories? Do you thrive on fostering community engagement, building relationships, and transforming real customer experiences into compelling narratives that inspire others? Join Ellucian’s Marketing team as a
Customer Marketing Manager . In this individual contributor role, you will focus on sourcing and cultivating customer advocates, fostering community engagement, and aligning customer stories to Ellucian’s strategic priorities. You’ll get to know our customer communities, build relationships with a diverse set of advocates, and support a variety of customer marketing projects that celebrate their success and strengthen their connection to Ellucian. You’ll ensure every project surfaces the quotes, proof points, and impact metrics our audiences need—whether for testimonials, speaking opportunities, or research partnerships.
Where you will make an impact
Support Community Building : Help foster a sense of belonging and connection among customers by facilitating opportunities for networking, collaboration, and shared learning.
Engage and Celebrate Customers : Create and execute programs that recognize customer success and innovation—through awards, spotlights, and featured content across channels.
Tell and Amplify Customer Stories : Partner with cross-functional teams to elevate customer experiences across multiple platforms, ensuring diverse voices and perspectives are represented and celebrated.
Cultivate and Manage Customer Relationships : Build and maintain a dynamic network of engaged customers and advocates, capturing their strengths, experiences, and successes to match them with the right storytelling and engagement opportunities. Collaborate with account teams and leaders to identify new champions and highlight institutional successes that can be elevated in the market.
Create an Outcomes Matrix : Define and track the key outcomes we want to highlight and build a matrix that guides the collection of testimonials and quotes.
Source and Align Advocates : Identify the right customer voices for campaigns, events, case studies, and research.
Shape Storytelling and Script Video : Help define the types of quotes, stats, and evidence we are need, and guide how they are captured across video projects. Work closely with product marketing and sales leadership.
Support Calls for Proposals : Help source and recommend the best-fit customers to participate in speaking opportunities, case studies, and industry events.
Promote and Enable : Ensure Sales, Product, and Campaigns teams have easy access to the best stories and proof points, while also diversifying the pool of advocates across formats—from video testimonials to live events and thought leadership.
AI Strategy : Use AI and other best practices and innovations to strengthen customer engagement, improve advocate alignment with projects, and simplify the way content is captured, managed, and shared.
Measure & Optimize : Track story pipeline, content engagement, and usage to prove ROI and refine strategy.
What you will bring
3–5 years of experience in customer marketing, advocacy programs, content production, or customer success.
Demonstrated ability to source and elevate customer voices that drive measurable impact.
Exceptional communication and writing skills with a passion for storytelling and higher education outcomes.
Proven project management skills—organized, deadline-driven, and focused on quality.
Collaborative mindset, able to work across Sales, Campaigns, and Product Marketing to align priorities.
Openness to adopting new AI tools to streamline workflows, enhance content development, and improve efficiency.
Metrics-driven approach with experience managing KPIs such as customer advocate engagement, internal/external engagement of testimonials, number of active advocates on the go-list, with coverage across key segments.
What makes #Ellucianlife
Comprehensive health coverage: medical, dental, and vision
Flexible time off
Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
401k w/ match & BrightPlan - to help you save for the future
Parental Leave
5 charitable days to support the community that supports us
Telemedicine
Wellness
Headspace Care (mental health)
Wellbeats (virtual fitness classes)
RethinkCare & Wellthy – caregiver support
Diversity and inclusion programs which provide access to internal employee resource groups
Employee referral bonuses to encourage the addition of great new people to the team
We Foster a learning culture with:
Education Assistance Program
Professional development opportunities
#J-18808-Ljbffr