SheerID Inc.
Make a real difference with your product marketing skills.
At SheerID, we're building the future of data-driven marketing with our innovative Audience Data Platform, empowering businesses to understand and connect with consumers in powerful new ways. SheerID’s mission is to deliver a seamless verification experience for millions of users monthly, enabling access to exclusive offers while safeguarding data privacy.
As Principal Product Marketer, you will develop product positioning and go-to-market strategies for our Audience Data Platform. You'll conduct market research, create messaging and GTM materials, and work cross-functionally to drive product adoption and revenue growth.
Role Specific Job Duties Market Research & Insights
Drive market intelligence strategy and establish research frameworks to understand evolving buyer needs and market dynamics
Design and oversee customer research programs including interviews, win/loss analysis, and surveys across multiple product lines
Contribute to competitive intelligence, defining competitive positioning strategy and creating scalable assets for GTM teams
Partner with Product and Executive leadership to translate market insights into strategic roadmap recommendations and business opportunities
Serve as thought leader and subject matter expert on B2C marketing technology
Define and own GTM strategy for major product initiatives, including new products and feature launches
Establish product positioning and messaging architecture that differentiates our platform in market
Build scalable GTM frameworks, playbooks, and enablement programs that drive consistency across GTM teams
Own business outcomes for strategic GTM initiatives, tracking pipeline contribution, adoption metrics, and revenue impact
Drive cross-functional alignment with Product, Sales, Customer Success, and Marketing leadership
Required Skills / Experience
5-7 years in B2B SaaS Product Marketing
Strong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms)
Experience designing and executing market research and competitive analysis
Excellent writing and communication skills
Analytical with experience in pipeline, adoption, and conversion metrics
Ability to work cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing
Bachelor's degree in Marketing, Business, or related field
SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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At SheerID, we're building the future of data-driven marketing with our innovative Audience Data Platform, empowering businesses to understand and connect with consumers in powerful new ways. SheerID’s mission is to deliver a seamless verification experience for millions of users monthly, enabling access to exclusive offers while safeguarding data privacy.
As Principal Product Marketer, you will develop product positioning and go-to-market strategies for our Audience Data Platform. You'll conduct market research, create messaging and GTM materials, and work cross-functionally to drive product adoption and revenue growth.
Role Specific Job Duties Market Research & Insights
Drive market intelligence strategy and establish research frameworks to understand evolving buyer needs and market dynamics
Design and oversee customer research programs including interviews, win/loss analysis, and surveys across multiple product lines
Contribute to competitive intelligence, defining competitive positioning strategy and creating scalable assets for GTM teams
Partner with Product and Executive leadership to translate market insights into strategic roadmap recommendations and business opportunities
Serve as thought leader and subject matter expert on B2C marketing technology
Define and own GTM strategy for major product initiatives, including new products and feature launches
Establish product positioning and messaging architecture that differentiates our platform in market
Build scalable GTM frameworks, playbooks, and enablement programs that drive consistency across GTM teams
Own business outcomes for strategic GTM initiatives, tracking pipeline contribution, adoption metrics, and revenue impact
Drive cross-functional alignment with Product, Sales, Customer Success, and Marketing leadership
Required Skills / Experience
5-7 years in B2B SaaS Product Marketing
Strong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms)
Experience designing and executing market research and competitive analysis
Excellent writing and communication skills
Analytical with experience in pipeline, adoption, and conversion metrics
Ability to work cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing
Bachelor's degree in Marketing, Business, or related field
SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
#J-18808-Ljbffr