Technical Communications Specialist
Blue Cross and Blue Shield of Minnesota, Eagan, MN, United States
Join to apply for the
Technical Communications Specialist
role at
Blue Cross and Blue Shield of Minnesota
About Blue Cross And Blue Shield Of Minnesota At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.
The Impact You Will Have This technical communications specialist position provides technical expertise for member communications including email, texts, and regulatory materials with a focus on accuracy, timely execution, and quality. This position will work with cross‑functional teams and external vendors to ensure that communications meet technical, business, vendor, and member requirements. The position assists with the administration of business processes and helps identify and support process improvements that align with strategic priorities.
Your Responsibilities
Work collaboratively with internal and external stakeholders to ensure delivery of communications projects
Build email templates and text messages and review communications for accuracy
Document processes related to communications and materials development
Provide administrative support for systems, websites, and portals related to communications and materials deliverables
Stay abreast of changes in regulations in the rapidly evolving Medicare and Medicaid health insurance marketplace
Assist with materials‑related process improvements and other projects as assigned
Build and Deploy Individual Emails and Text Messages in Salesforce Marketing Cloud
Work with business partners across the Enterprise, exhibiting flexibility with different working and project management methods and styles
Build HTML emails and text messages and route as PDFs with specific proofing rules per line of business
Thoroughly test HTML emails and text messages
Perform list QA as needed
Deploy at specific dates/times
Reporting and follow‑up with business partners
Build Salesforce Marketing Cloud CloudPage Landing Pages
Adhere to template and web style guide
Carefully use supplied translated email language to build translated landing pages for various emails
Connect simple Cloudpage forms to Marketing Cloud data extensions
Reporting
Work with data team and within Marketing Cloud to pull together big‑picture reporting on email performance
Materials Tracking and Documentation
Update inventory codes and tracking documents to provide to internal and external vendors
Upload material PDFs to websites and portals
Submit and verify updates to Salesforce for materials ordering system
Provide support for customer service PowerApp materials ordering tool
Assist with technical and process documentation for materials projects
Required Skills And Experience
3+ years related professional experience. All relevant experience including work, education, transferable skills and military experience will be considered
Basic knowledge of HTML and CSS, email coding best practices
Ability to organize, prioritize, follow‑through and execute on project work you own and manage work in collaboration with others
Skilled in the use of Microsoft suite of software (Word, PowerPoint and Excel) and project management tools
Proven ability to handle a variety of assignments in a fast paced and complex business environment
Self‑motivated, ability to work independently, and demonstrated ability to work under tight timeframes
Interpersonal skills for working with business partners, vendors and cross‑functional teams
Excellent attention to detail and time management skills
Proven written and oral communication skills
Process‑driven, with an interest in process improvement
High school diploma (or equivalency) and legal authorization to work in the U.S.
Preferred Skills And Experience
Bachelor’s degree in business, communications, health science or related field
Experience in materials or publications creation
Experience with government regulations or compliance requirements
Healthcare industry government and/or commercial line of business knowledge
Knowledge of Salesforce
Knowledge of Salesforce‑specific language: AMPSCRIPT
Knowledge of other programming languages like SQL
Compensation And Benefits Pay Range:
$67,200.00 - $89,100.00 - $111,000.00 Annual Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.
We Offer a Comprehensive Benefits Package Which May Include
Medical, dental, and vision insurance
Life insurance
401k
Paid Time Off (PTO)
Volunteer Paid Time Off (VPTO)
And more
To discover more about what we have to offer, please review our benefits page.
Role Designation Hybrid
Anchored in Connection Our hybrid approach is designed to balance flexibility with meaningful in‑person connection and collaboration. We come together in the office two days each week – most teams designate at least one anchor day to ensure team interaction. These in‑person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.
Equal Employment Opportunity Statement At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an affirmative action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.
Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: talent.acquisition@bluecrossmn.com.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
#J-18808-Ljbffr
Technical Communications Specialist
role at
Blue Cross and Blue Shield of Minnesota
About Blue Cross And Blue Shield Of Minnesota At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. We are looking for dedicated and motivated individuals who share our vision of transforming healthcare. As a Blue Cross associate, you are joining a culture that is built on values of succeeding together, finding a better way, and doing the right thing. If you are ready to make a difference, join us.
The Impact You Will Have This technical communications specialist position provides technical expertise for member communications including email, texts, and regulatory materials with a focus on accuracy, timely execution, and quality. This position will work with cross‑functional teams and external vendors to ensure that communications meet technical, business, vendor, and member requirements. The position assists with the administration of business processes and helps identify and support process improvements that align with strategic priorities.
Your Responsibilities
Work collaboratively with internal and external stakeholders to ensure delivery of communications projects
Build email templates and text messages and review communications for accuracy
Document processes related to communications and materials development
Provide administrative support for systems, websites, and portals related to communications and materials deliverables
Stay abreast of changes in regulations in the rapidly evolving Medicare and Medicaid health insurance marketplace
Assist with materials‑related process improvements and other projects as assigned
Build and Deploy Individual Emails and Text Messages in Salesforce Marketing Cloud
Work with business partners across the Enterprise, exhibiting flexibility with different working and project management methods and styles
Build HTML emails and text messages and route as PDFs with specific proofing rules per line of business
Thoroughly test HTML emails and text messages
Perform list QA as needed
Deploy at specific dates/times
Reporting and follow‑up with business partners
Build Salesforce Marketing Cloud CloudPage Landing Pages
Adhere to template and web style guide
Carefully use supplied translated email language to build translated landing pages for various emails
Connect simple Cloudpage forms to Marketing Cloud data extensions
Reporting
Work with data team and within Marketing Cloud to pull together big‑picture reporting on email performance
Materials Tracking and Documentation
Update inventory codes and tracking documents to provide to internal and external vendors
Upload material PDFs to websites and portals
Submit and verify updates to Salesforce for materials ordering system
Provide support for customer service PowerApp materials ordering tool
Assist with technical and process documentation for materials projects
Required Skills And Experience
3+ years related professional experience. All relevant experience including work, education, transferable skills and military experience will be considered
Basic knowledge of HTML and CSS, email coding best practices
Ability to organize, prioritize, follow‑through and execute on project work you own and manage work in collaboration with others
Skilled in the use of Microsoft suite of software (Word, PowerPoint and Excel) and project management tools
Proven ability to handle a variety of assignments in a fast paced and complex business environment
Self‑motivated, ability to work independently, and demonstrated ability to work under tight timeframes
Interpersonal skills for working with business partners, vendors and cross‑functional teams
Excellent attention to detail and time management skills
Proven written and oral communication skills
Process‑driven, with an interest in process improvement
High school diploma (or equivalency) and legal authorization to work in the U.S.
Preferred Skills And Experience
Bachelor’s degree in business, communications, health science or related field
Experience in materials or publications creation
Experience with government regulations or compliance requirements
Healthcare industry government and/or commercial line of business knowledge
Knowledge of Salesforce
Knowledge of Salesforce‑specific language: AMPSCRIPT
Knowledge of other programming languages like SQL
Compensation And Benefits Pay Range:
$67,200.00 - $89,100.00 - $111,000.00 Annual Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job.
We Offer a Comprehensive Benefits Package Which May Include
Medical, dental, and vision insurance
Life insurance
401k
Paid Time Off (PTO)
Volunteer Paid Time Off (VPTO)
And more
To discover more about what we have to offer, please review our benefits page.
Role Designation Hybrid
Anchored in Connection Our hybrid approach is designed to balance flexibility with meaningful in‑person connection and collaboration. We come together in the office two days each week – most teams designate at least one anchor day to ensure team interaction. These in‑person moments foster relationships, creativity, and alignment. The rest of the week you are empowered to work remote.
Equal Employment Opportunity Statement At Blue Cross and Blue Shield of Minnesota, we are committed to paving the way for everyone to achieve their healthiest life. Blue Cross of Minnesota is an Equal Opportunity Employer and maintains an affirmative action plan, as required by Minnesota law applicable to state contractors. All qualified applications will receive consideration for employment without regard to, and will not be discriminated against based on any legally protected characteristic.
Individuals with a disability who need a reasonable accommodation in order to apply, please contact us at: talent.acquisition@bluecrossmn.com.
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
#J-18808-Ljbffr