City of Greenbelt, Maryland
Public Information & Communications Officer
City of Greenbelt, Maryland, Greenbelt, Maryland, us, 20771
Job Summary And Distinguishing Features Of The Work
Job Summary : This position is responsible for the City’s communications through its social media accounts, cable channel and website, producing cable programs and print information about City services and activities, and assisting other departments in public information initiatives. This position also handles issues relating to cable franchise agreements. Work is performed under the general direction of the City Manager. Supervision is exercised over all division personnel.
Essential Job Functions
Manage 1 full‑time classified and 1 part‑time production staff.
Create a communications plan for the City of Greenbelt.
Inform residents about services, events, meetings, projects etc. using a variety of video, social media, publications, photographs and other media.
Oversee City’s social media accounts by posting, analyzing and creating all types of content for the sites.
Media relations: serve as the primary point of contact for media inquiries and coordinate interviews, press conferences, and media briefings. Build and maintain relationships with journalists and media outlets.
Content creation and dissemination: write, edit, and distribute a variety of public relations content, including press releases, newsletters, speeches, and web content.
Social media management: manage and implement social media strategies, creating content and engaging with the online community to ensure consistent messaging.
Crisis communication: develop and execute crisis communication plans to manage public perception during emergencies, negative events, or other sensitive situations. Provide timely and accurate information to mitigate reputational risks.
Strategic communication planning: develop and implement comprehensive communication strategies that align with the organization’s goals and promote its mission.
Internal communications: manage internal communication channels, such as an intranet or internal newsletter, to keep employees informed and aligned.
Public engagement and outreach: organize and participate in public events, community forums, and other outreach initiatives to connect with the public and address concerns.
Monitoring and analysis: track and report on media coverage and public sentiment to evaluate the effectiveness of communication strategies.
Serve as City’s webmaster. Keep the site up to date and relevant by overseeing design and implementation. Work with all city departments to keep information up to date and relevant. Respond to City Council, Staff and residents as to additions and updates to website.
Implement additional modules on the City’s website such as Jobs, Calendar, Service Requests, Facility Directories, etc. Create and design online applications and fillable PDFs for all departments.
Oversee the City’s franchise agreements with the cable companies. Serve as the liaison between companies and citizens when service issues are not resolved. Ensure companies comply with agreements. Serve on negotiating team with County as a Municipal representative during cable franchise agreement negotiations. Keep City Council informed on these agreements and the major terms included in them.
Write scripts for original informational video programming. Communicate with all departments as to what services to highlight and what current projects they are working on.
Maintain electronic informational bulletin board announcing City events, public information, emergency announcements, etc. for Municipal Access Channel using electronic signage software and systems.
Write press releases promoting city programs, services, events, etc. to submit to local newspapers and other media. Produce a weekly “City Information” section for the Greenbelt News Review.
Schedule and program videos for playback on the City’s Municipal Access Channels, YouTube, social media and On‑Demand video library.
Research, purchase, maintain, install, and make minor repairs to audio and video equipment.
Keep an updated list of Emergency Press Contacts and procedures and serve as the contact to the press in emergency situations. Keep the public informed during any emergency situation.
Important Job Functions
Find new and varied ways to communicate with the public.
Provide as many services as possible to City residents through the City’s website.
Create surveys and citizen feedback forms to enhance citizen engagement in the decision‑making process. Create presentations, banners and display boards for conferences, job fairs, trade shows, etc.
Represent the City of Greenbelt on committees of the Prince George’s County Intergovernmental Network.
Gather and distribute informational materials for new city residents.
Perform other related duties as assigned.
Material And Equipment Used Computer, General Office Equipment, Video Editing Systems, Electronic Signage, Still and Video Cameras, Desktop Publishing Systems, Graphic Software, Video and Sound Equipment.
Minimum Qualifications Required Bachelor’s degree from an accredited four‑year college or university in Communications, Public Relations, or a related field; and, Extensive progressively responsible related experience; or, Any combination of education, training and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job.
Licenses And Certifications None.
Knowledge Of Video production and editing; Web design and HTML editing software; Desktop publishing, graphics and photography; All applicable state, federal and local ordinances, laws, rules and regulations; All computer applications and hardware related to performance of the essential functions of the job; Department organization, standard operating guidelines and policies, rules and regulations; Local, state and federal laws and current city ordinances.
Skill In
Communicating orally and in writing with the public, internal staff and other departmental staff in order to give and receive information in a courteous manner.
Operating and maintaining all assigned equipment required to perform the essential functions of the job.
Ability to establish and maintain effective working relationships with fellow employees, city officials, other government agencies, and the general public.
Ability to work independently, multitask, and coordinate and organize multiple projects.
Sensory requirements include standard vision requirements; vocal communication is required for expressing ideas by means of the spoken word; hearing is required to receive detailed information through oral communication and/or to make fine distinctions in sound.
Working Conditions Work is performed in a normal office environment with little exposure to outdoor temperatures or dirt and dust. The incumbents working conditions are typically quiet.
NOTE This class specification should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of this job. Incumbents may be requested to perform job‑related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.
#J-18808-Ljbffr
Essential Job Functions
Manage 1 full‑time classified and 1 part‑time production staff.
Create a communications plan for the City of Greenbelt.
Inform residents about services, events, meetings, projects etc. using a variety of video, social media, publications, photographs and other media.
Oversee City’s social media accounts by posting, analyzing and creating all types of content for the sites.
Media relations: serve as the primary point of contact for media inquiries and coordinate interviews, press conferences, and media briefings. Build and maintain relationships with journalists and media outlets.
Content creation and dissemination: write, edit, and distribute a variety of public relations content, including press releases, newsletters, speeches, and web content.
Social media management: manage and implement social media strategies, creating content and engaging with the online community to ensure consistent messaging.
Crisis communication: develop and execute crisis communication plans to manage public perception during emergencies, negative events, or other sensitive situations. Provide timely and accurate information to mitigate reputational risks.
Strategic communication planning: develop and implement comprehensive communication strategies that align with the organization’s goals and promote its mission.
Internal communications: manage internal communication channels, such as an intranet or internal newsletter, to keep employees informed and aligned.
Public engagement and outreach: organize and participate in public events, community forums, and other outreach initiatives to connect with the public and address concerns.
Monitoring and analysis: track and report on media coverage and public sentiment to evaluate the effectiveness of communication strategies.
Serve as City’s webmaster. Keep the site up to date and relevant by overseeing design and implementation. Work with all city departments to keep information up to date and relevant. Respond to City Council, Staff and residents as to additions and updates to website.
Implement additional modules on the City’s website such as Jobs, Calendar, Service Requests, Facility Directories, etc. Create and design online applications and fillable PDFs for all departments.
Oversee the City’s franchise agreements with the cable companies. Serve as the liaison between companies and citizens when service issues are not resolved. Ensure companies comply with agreements. Serve on negotiating team with County as a Municipal representative during cable franchise agreement negotiations. Keep City Council informed on these agreements and the major terms included in them.
Write scripts for original informational video programming. Communicate with all departments as to what services to highlight and what current projects they are working on.
Maintain electronic informational bulletin board announcing City events, public information, emergency announcements, etc. for Municipal Access Channel using electronic signage software and systems.
Write press releases promoting city programs, services, events, etc. to submit to local newspapers and other media. Produce a weekly “City Information” section for the Greenbelt News Review.
Schedule and program videos for playback on the City’s Municipal Access Channels, YouTube, social media and On‑Demand video library.
Research, purchase, maintain, install, and make minor repairs to audio and video equipment.
Keep an updated list of Emergency Press Contacts and procedures and serve as the contact to the press in emergency situations. Keep the public informed during any emergency situation.
Important Job Functions
Find new and varied ways to communicate with the public.
Provide as many services as possible to City residents through the City’s website.
Create surveys and citizen feedback forms to enhance citizen engagement in the decision‑making process. Create presentations, banners and display boards for conferences, job fairs, trade shows, etc.
Represent the City of Greenbelt on committees of the Prince George’s County Intergovernmental Network.
Gather and distribute informational materials for new city residents.
Perform other related duties as assigned.
Material And Equipment Used Computer, General Office Equipment, Video Editing Systems, Electronic Signage, Still and Video Cameras, Desktop Publishing Systems, Graphic Software, Video and Sound Equipment.
Minimum Qualifications Required Bachelor’s degree from an accredited four‑year college or university in Communications, Public Relations, or a related field; and, Extensive progressively responsible related experience; or, Any combination of education, training and experience which provides the required knowledge, skills, and abilities to perform the essential functions of the job.
Licenses And Certifications None.
Knowledge Of Video production and editing; Web design and HTML editing software; Desktop publishing, graphics and photography; All applicable state, federal and local ordinances, laws, rules and regulations; All computer applications and hardware related to performance of the essential functions of the job; Department organization, standard operating guidelines and policies, rules and regulations; Local, state and federal laws and current city ordinances.
Skill In
Communicating orally and in writing with the public, internal staff and other departmental staff in order to give and receive information in a courteous manner.
Operating and maintaining all assigned equipment required to perform the essential functions of the job.
Ability to establish and maintain effective working relationships with fellow employees, city officials, other government agencies, and the general public.
Ability to work independently, multitask, and coordinate and organize multiple projects.
Sensory requirements include standard vision requirements; vocal communication is required for expressing ideas by means of the spoken word; hearing is required to receive detailed information through oral communication and/or to make fine distinctions in sound.
Working Conditions Work is performed in a normal office environment with little exposure to outdoor temperatures or dirt and dust. The incumbents working conditions are typically quiet.
NOTE This class specification should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of this job. Incumbents may be requested to perform job‑related responsibilities and tasks other than those stated in this specification. Any essential function or requirement of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible.
#J-18808-Ljbffr