Service Experts Heating & Air Conditioning
Director, Field Marketing
Service Experts Heating & Air Conditioning, Alpha, Michigan, United States, 49990
We are seeking an experienced Director of Field Marketing to lead our Field Marketing efforts and team of Regional Marketing Managers – tasked to drive brand awareness, customer engagement, and revenue growth within specific geographic regions, often collaborating closely with sales teams. This strategic role will oversee the development and optimization of all field marketing strategy, field marketing program planning and development for Service Experts local service centers.
Key Responsibilities
Lead a team of Regional Marketing Managers
Partner with sales teams to support their efforts and drive pipeline growth
Create and manage field marketing budgets
Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
Market research planning and analysis
Ensure Service Experts brand standards are consistently applied in all marketing communications
Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
Review marketing performance using data from internal and external sources
Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
Track, analyze, and optimize field marketing programs and initiatives
Identify opportunities to improve marketing effectiveness through data analysis and insights
Prepare reports and presentations on field marketing performance
Field Marketing Agency management, coordination and liaison for responsible centers
Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
Responsible for the effective implementation of all marketing programs within Region and Areas
Works with Corporate VP, Field Sales & Corporate Marketing as well as with Area Sales Managers, to develop national, regional and area marketing and sales promotions
Provide field support for Corporate Marketing programs (co‑ordination, execution, measurement & feedback)
Post campaign analysis and communication of best practices
Identify company partnership opportunities including local or regional utilities and partners
Other duties as assigned
Hybrid Schedule:
Mon & Fri Remote
Tue & Thu Onsite – 3400 N. Central Expressway, Richardson, TX 75080
Travel: Up to 20%
Required Qualifications
Bachelor degree required or equivalent work experience
10+ years of marketing experience
5+ years managing a team of two people or more
Ability to manage multiple projects simultaneously
Creative and strategic thinker
Superior analytical abilities and ability interpret multiple points of data
Excellent interpersonal communication abilities
Strong knowledge of marketing & advertising principles
Prepared and available for travel across the US to Service Experts locations
Exceptional problem‑solving and planning skills
A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software
Ability to assess the Regional and Local Area markets
Strong leadership / management skills
Strategy Development: Excellent strategic planning capabilities
Communication: Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
Financial Acumen: Comfortable with managing and interpreting data (campaign evaluation and MROI)
Organizational/Detail Oriented: Excellent organizational abilities that support complex project management
Leadership: Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
Attitude: Willingness to consider and accept new ideas, responsibilities and concepts
What Do We Offer You as a Service Experts Employee?
Competitive Pay with incentive opportunities.
Paid Time Off and Company Holiday Pay.
Medical, Dental, and Vision Insurance programs.
401(k) Retirement Savings Plan with company matching contributions.
Life Insurance and disability insurance options.
World Class Training opportunities through our Experts University.
Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!
Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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Key Responsibilities
Lead a team of Regional Marketing Managers
Partner with sales teams to support their efforts and drive pipeline growth
Create and manage field marketing budgets
Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
Market research planning and analysis
Ensure Service Experts brand standards are consistently applied in all marketing communications
Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
Review marketing performance using data from internal and external sources
Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
Track, analyze, and optimize field marketing programs and initiatives
Identify opportunities to improve marketing effectiveness through data analysis and insights
Prepare reports and presentations on field marketing performance
Field Marketing Agency management, coordination and liaison for responsible centers
Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
Responsible for the effective implementation of all marketing programs within Region and Areas
Works with Corporate VP, Field Sales & Corporate Marketing as well as with Area Sales Managers, to develop national, regional and area marketing and sales promotions
Provide field support for Corporate Marketing programs (co‑ordination, execution, measurement & feedback)
Post campaign analysis and communication of best practices
Identify company partnership opportunities including local or regional utilities and partners
Other duties as assigned
Hybrid Schedule:
Mon & Fri Remote
Tue & Thu Onsite – 3400 N. Central Expressway, Richardson, TX 75080
Travel: Up to 20%
Required Qualifications
Bachelor degree required or equivalent work experience
10+ years of marketing experience
5+ years managing a team of two people or more
Ability to manage multiple projects simultaneously
Creative and strategic thinker
Superior analytical abilities and ability interpret multiple points of data
Excellent interpersonal communication abilities
Strong knowledge of marketing & advertising principles
Prepared and available for travel across the US to Service Experts locations
Exceptional problem‑solving and planning skills
A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software
Ability to assess the Regional and Local Area markets
Strong leadership / management skills
Strategy Development: Excellent strategic planning capabilities
Communication: Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
Financial Acumen: Comfortable with managing and interpreting data (campaign evaluation and MROI)
Organizational/Detail Oriented: Excellent organizational abilities that support complex project management
Leadership: Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
Attitude: Willingness to consider and accept new ideas, responsibilities and concepts
What Do We Offer You as a Service Experts Employee?
Competitive Pay with incentive opportunities.
Paid Time Off and Company Holiday Pay.
Medical, Dental, and Vision Insurance programs.
401(k) Retirement Savings Plan with company matching contributions.
Life Insurance and disability insurance options.
World Class Training opportunities through our Experts University.
Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!
Service Experts Heating & Air Conditioning is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr