Washington Staffing
Senior Commercial Marketing Manager - Switcher Programs & Insights
Washington Staffing, Bellevue, Washington, us, 98009
Sr. Commercial Marketing Manager - Switcher Programs & Insights
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in the greater Seattle, Washington area. Job Overview
The Sr. Commercial Marketing Manager - Switcher Programs & Insights at T-Mobile plays a critical role in developing and executing marketing strategies that drive customer acquisition and business performance within the Postpaid portfolio. This role requires a proactive self-starter with expertise in acquisition marketing, customer insights, data analytics, business and financial acumen, and cross-functional leadership. The successful candidate will own the switcher program strategy, including owning in-quarter performance & insights, key stakeholder in future customer experience, contingency planning, and cross-functional coordination. This position requires a strategic thinker capable of influencing cross functional partners, leadership, managing multiple complex projects, and driving measurable outcomes in a fast-paced, competitive environment. Job Responsibilities
Develop, execute, and manage programs & offers that drive prospect switching for consumer postpaid acquisition. Own the postpaid switcher strategy, build forecasts, track in-quarter performance, and lead revisions based on performance & market dynamics. Collaborate with cross-functional teams including Postpaid Acquisition Planning, Supply Chain, Finance, Media, Brand Marketing, Product, Consumer Insights, Digital, Credit, and Pricing to align on shared business objectives. Analyze performance, drive meaningful insights, build reporting, leverage customer insights, and competitive data to identify opportunities and provide strategic recommendations. Leverage unit economics and performance data to build business cases for new ideas/initiatives, offers, marketing messages, and value propositions tailored to switchers and drive senior-level decision-making. Continuously evaluate multiple strategic options using a structured, critical thinking framework to guide recommendations. Anticipate business & competitive challenges and develop proactive solutions and mitigation strategies. Guide and influence internal stakeholders through effective communication and leadership, ensuring alignment and executional excellence. Create and present weekly materials and performance updates to senior leadership, telling a compelling, data-driven, customer-focused story. Contingency planning, and business iteration based on results and shifting conditions. Education
Bachelor's Degree, required, Masters Degree preferred Experience
Marketing experience in one or more of the following categories: software/hardware, digital marketing, telecommunications, acquisition marketing strategy, preferably in a fast-paced, consumer-focused industry. 5+ years or equivalent experience working cross-functionally with teams such as Finance, Product, Technology, Supply Chain, Digital, and Brand/Media. Proven track record of leading large-scale marketing initiatives and driving business outcomes. Proficient in identifying, implementing, and optimizing artificial intelligence (AI) solutions to enhance business operations, decision-making, and productivity. Strong strategic thinking and business judgment; able to connect the dots between financial, operational, and customer experience factors. Microsoft PowerPoint - Ability
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in the greater Seattle, Washington area. Job Overview
The Sr. Commercial Marketing Manager - Switcher Programs & Insights at T-Mobile plays a critical role in developing and executing marketing strategies that drive customer acquisition and business performance within the Postpaid portfolio. This role requires a proactive self-starter with expertise in acquisition marketing, customer insights, data analytics, business and financial acumen, and cross-functional leadership. The successful candidate will own the switcher program strategy, including owning in-quarter performance & insights, key stakeholder in future customer experience, contingency planning, and cross-functional coordination. This position requires a strategic thinker capable of influencing cross functional partners, leadership, managing multiple complex projects, and driving measurable outcomes in a fast-paced, competitive environment. Job Responsibilities
Develop, execute, and manage programs & offers that drive prospect switching for consumer postpaid acquisition. Own the postpaid switcher strategy, build forecasts, track in-quarter performance, and lead revisions based on performance & market dynamics. Collaborate with cross-functional teams including Postpaid Acquisition Planning, Supply Chain, Finance, Media, Brand Marketing, Product, Consumer Insights, Digital, Credit, and Pricing to align on shared business objectives. Analyze performance, drive meaningful insights, build reporting, leverage customer insights, and competitive data to identify opportunities and provide strategic recommendations. Leverage unit economics and performance data to build business cases for new ideas/initiatives, offers, marketing messages, and value propositions tailored to switchers and drive senior-level decision-making. Continuously evaluate multiple strategic options using a structured, critical thinking framework to guide recommendations. Anticipate business & competitive challenges and develop proactive solutions and mitigation strategies. Guide and influence internal stakeholders through effective communication and leadership, ensuring alignment and executional excellence. Create and present weekly materials and performance updates to senior leadership, telling a compelling, data-driven, customer-focused story. Contingency planning, and business iteration based on results and shifting conditions. Education
Bachelor's Degree, required, Masters Degree preferred Experience
Marketing experience in one or more of the following categories: software/hardware, digital marketing, telecommunications, acquisition marketing strategy, preferably in a fast-paced, consumer-focused industry. 5+ years or equivalent experience working cross-functionally with teams such as Finance, Product, Technology, Supply Chain, Digital, and Brand/Media. Proven track record of leading large-scale marketing initiatives and driving business outcomes. Proficient in identifying, implementing, and optimizing artificial intelligence (AI) solutions to enhance business operations, decision-making, and productivity. Strong strategic thinking and business judgment; able to connect the dots between financial, operational, and customer experience factors. Microsoft PowerPoint - Ability