Athleta Head of Creative, Athleta Job at BoF Careers in San Francisco

About Athleta For the past 25 years, we have committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It is what we do best, and we are on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game‑changing products and experiences. We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we are strong, but together we are unstoppable. About the Role The Head of Creative for Athleta leads the brand’s visual identity and storytelling across all consumer touchpoints, driving creative excellence that connects purpose, performance, and community. This role is central to expressing Athleta’s mission of igniting the limitless potential of women and girls through powerful, purpose‑driven creative work that inspires movement and belonging. Reporting directly to the Chief Marketing Officer, the Head of Creative is a key member of the Athleta Leadership Team and oversees the internal creative organization—including art direction, copywriting, design, and styling—while partnering cross‑functionally across Marketing, Product, Visual Merchandising, and external creative agencies. Salary Range: $320,000 – $350,000 USD Employee pay will vary based on qualifications, experience, skill level, competencies and work location. Minimum wage or the higher of the pay range will be offered based on city, county, and state requirements. What You’ll Do Center on the Customer Lead and evolve a creative strategy that authentically connects with women and girls, inspiring confidence, movement, and connection. Champion creative concepts that build belonging and purpose across retail, digital, social, packaging, and experiential channels. Ensure all creative expressions reflect Athleta’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint. Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection. Lead with Purpose and Performance Define and execute a holistic creative vision aligned with Athleta’s long‑range brand plan and marketing strategy. Drive a high‑performance creative culture that values inclusivity, innovation, and results. Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens Athleta’s market distinction. Collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action. Inspire and Develop Teams Build and inspire a diverse, world‑class creative organization through mentorship, empowerment, and ongoing development. Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration. Encourage cross‑functional partnership to align creative execution with marketing and brand storytelling. Celebrate the collective success of creative teams who bring Athleta’s mission and values to life. Drive Operational and Strategic Excellence Partner with creative operations and production teams to implement efficient processes that enable impactful, high‑quality work. Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Athleta relevant and aspirational. Measure and assess creative effectiveness, optimizing output to maximize brand and business impact. Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience. Who You Are Creative Leadership: 10+ years of progressive creative direction experience within apparel, lifestyle, or agency environments. Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose‑driven creative work. Team Building: Experience developing and mentoring diverse, high‑performing creative teams. Collaboration: Strong ability to build trust and alignment across internal partners and external agencies. Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing. Analytical Mindset: Ability to assess and optimize creative performance against business goals. Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills. Tools: Proficient in Adobe Creative Suite, G‑Suite, Keynote, and related tools. Flexibility: Willingness to travel as needed to support creative initiatives and cross‑functional collaboration. Benefits At Athleta Merchandise discount for our brands: 50% off regular‑priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay. Employee stock purchase plan. Medical, dental, vision and life insurance. See more of the benefits we offer. Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity. #J-18808-Ljbffr In Summary: The Head of Creative for Athleta leads the brand’s visual identity and storytelling across all consumer touchpoints, driving creative excellence that connects purpose, performance, and community . This role is central to expressing Athleta's mission of igniting the limitless potential of women and girls through powerful, purpose‑driven creative work . En Español: Durante los últimos 25 años, nos hemos comprometido a nosotros mismos y a nuestra marca con un solo objetivo: empoderar a todas las mujeres y niñas. Inspiración. Colaboración. Conexión. Inclusión. Es lo que mejor hacemos, y estamos en la búsqueda de personas que comparten nuestra pasión por llevar un estilo de vida activo, crecer personal y profesionalmente, y crear productos y experiencias que cambian el juego. Utilizamos el negocio como una fuerza para el bien poniendo a la gente y al planeta allí mismo con ganancia, razón por la cual Athleta es una B Corp certificada. Rango de salarios: $320,000 $350,000 USD La remuneración del empleado variará en función de las calificaciones, la experiencia, el nivel de habilidad, las competencias y la ubicación laboral. Se ofrecerá un salario mínimo o más alto de la gama de pago según los requisitos de la ciudad, condado y estado. Lo que harás Centrarse en el cliente Lead y desarrollar una estrategia creativa que se conecte auténticamente con mujeres y niñas, inspirando confianza, movimiento y conexión. Campeón de conceptos creativos que construyen pertenencia y propósito a través de canales minoristas, digitales, sociales, empaquetados y experienciales. Asegurar que todas las expresiones creativas reflejan la voz única de la marca Athleta, manteniendo consistencia y resonancia en todos los puntos táctiles. Aprovechar conocimientos culturales de consumidores para tomar decisiones creativas que impulsen el compromiso y fortalezcan la conexión de marca. Conducir con resultados creativos y Performance Define y ejecutar una visión holística de consumo que defienda la orientación al mercado y la estrategia de marketing Visual Marketing e Innovacionista. Inspirar y desarrollar equipos Construir e inspirar una organización creativa diversa de clase mundial a través del asesoramiento, empoderamiento y desarrollo continuo. Atraer y retener talento creativo excepcional con un enfoque en el crecimiento, la curiosidad y la colaboración. Alentar las asociaciones interfuncionales para alinear la ejecución creativa con el marketing y la narración de historias de marca. Celebrar el éxito colectivo de los equipos creativos que dan vida a la misión y los valores de Athleta. Impulsar al socio de excelencia operativa y estratégica con operaciones creativas y equipos de producción para implementar procesos eficientes que permitan un trabajo impactante y de alta calidad. Dirigir la innovación explorando tendencias emergentes, ideas culturales y nuevos formatos que mantienen relevancia y aspiración de Athletta. Medir y evaluar la eficacia creativa, optimizando la producción creativa para maximizar el impacto creativo de la marca. Campeón de la consistencia creativa en todos los eventos minoristas, digitales, sociales, líderes externos y crear una agencia de negocios con una experiencia innovadora y un alto nivel de confianza. Excelencia en ejecución: experiencia en diseño, fotografía y mejores prácticas digitales con una sólida comprensión del marketing omnicanal. Mente analítica: Capacidad para evaluar y optimizar el rendimiento creativo frente a los objetivos empresariales. Comunicador inspirador: narración excepcional, presentación e habilidades interpersonales. Herramientas: Proficientes en Adobe Creative Suite, G-Suite, Keynote y herramientas relacionadas. Flexibilidad: Disponibilidad de viajar según sea necesario para apoyar iniciativas creativas y colaboración transversal. Beneficios En Athleta Merchandise descuento para nuestras marcas: 50% de descuento en mercancías al precio regular en Navy, Gap, Banana Republic y Athleta, y 30% de reducción en Outlet para todos los empleados. Uno de los planes más competitivos de tiempo pagado en la industria. Los empleados pueden tomar hasta cuatro horas voluntarias "en el reloj" en un lugar de trabajo. Hemos recibido numerosos premios por nuestro compromiso de larga data con la igualdad y seguiremos fomentando un entorno diverso e inclusivo de pertenencia. En 2022, Forbes nos reconoció como uno de los mejores empleadores del mundo y uno de las mejores empresas para la diversidad. #J-18808-Ljbffr