Zenith is hiring: Associate Director, Data & Audience Strategy in New York

Associate Director, Data & Audience Strategy

Pay range: $110,580.00/yr - $148,000.00/yr

Company Description: Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines.
Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.
As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business.
Every investment we make has an ROI mindset—not just for our clients, but for our agency at large.
We’re focused on driving value our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own GTM Strategy, DSP/Programmatic Strategy, Analytics, and Investment teams.
The Associate Director, Data & Platform Solutions will specifically be responsible for generating audience insights and crafting go to market strategies across platforms for audience level data. They will also work in collaboration with other teams to craft and deliver data led insights, test and learn agendas, and overall push the limits of data platform capabilities. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data.

Responsibilities

• Leverage data and technology to solve business problems, including data and audience strategy across all channels and providing audience insights and recommendations for clients and internal teams.
• Drive ad tech partnerships: evaluation, selection, setup, maintenance, roadmap, and project management of ad tech partners.
• Digital, Data and Ad Tech Education (trainings, POVs, reference guides).
• Ad serving (Standard, dynamic, video, display).
• Attribution (pixels, tracking, measurement, mobile, desktop).
• Web, app measurement, MTA, cross device, CPDs.
• Data Marketplace (1P, 2P, 3P landscape, best practices).
• DSPs.
• Role of platforms and tech (DPS 101).
• Ad Verification.
• Act as resource to demonstrate agency knowledge of digital strategies.
• Own and maintain relationships with audience data partners and internal agency counterparts.
• Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives.
• Maintain knowledge of current media trends and provide training to employees when necessary.
• Help create client presentations & provide agency POVs to client based on client data strategy objectives.
• Grow day to day client relationships focused on data & internal agency leads.
• Oversee & set precedent of the management of the day to day relationship with DMP or “DMP Like” platforms (Data Management Platform).
• Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups.
• Prepare & present data strategy presentation and drive integration in media plan focused on audience details.
• Support and/or manage thought leadership and roadmap planning of signal loss and data privacy initiative.

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science.
• 5+ years of experience preferred in digital media, ad technology, ad operations, or analytics.
• Self-starter who is quick to learn and eager to contribute.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Experience managing multiple, competing priorities, duties and/or projects.
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply.