Creative Director, Copy (Luxury/Retail-Freelance) – Razorfish
Company Description
Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. In 2020 we did a full reboot. It all starts with people—We push for inclusion, challenge convention, and bring new perspectives to inspire ideas that create unforgettable experiences. Join us at razorfish.com.
Overview
As a Creative Director, Copy at Razorfish, you will work to understand our client’s objectives, help shape the creative approach, and work with the Creative, Social and Strategy teams in overseeing the creative vision and execution of projects.
This is a hybrid role—a mix of creative and social creator responsibilities. You have Social-first creative expertise—primarily TikTok, then Instagram (Paid, Earned, and Owned).
Responsibilities
- Has general knowledge of technology, user interface and visual design fundamentals.
- Maintains high quality on creative deliverables.
- Develops content for digital and social media platforms—IG, TikTok, etc.
- Overall creative is on-brand but also inspires user engagement, wins affinity, and is breakthrough and fresh.
- Capture, generate, and edit creative assets that live across all social channels (image & video, with and without audio) on a daily and weekly basis; the team will check in with the creative lead and larger team, get approval, and iterate.
- Serve as on‑camera talent as needed: host videos, interviews, and other content, representing the brand and communicating its message.
- Have a command of basic photo retouching for still photography.
- Be independent and proactive; demonstrate the ability to write post copy for social, with occasional copywriter help.
- Present ideas internally and liaise with the client and in‑house creative team members on a daily or weekly basis.
Qualifications
- Bachelor’s Degree or higher in advertising, marketing, communications, journalism, English, or a related field.
- 10+ years total experience, with at least 1 year in an advertising or marketing agency.
- Engaging portfolio demonstrating conceptual ability and copy/content creation craft.
- Social‑first creative expertise—primarily TikTok, then Instagram (Paid, Earned, and Owned).
- Strong portfolio of elevated brand work translating into breakthrough social content (campaigns, activations, etc.).
- Deep understanding of luxury fashion brands, editorial trends, and industry nuances.
- Strategic thinking.
- Experience collaborating with influencers, creators, and social strategists.
- Proficiency in Figma and Adobe Suite (light content capture/editing is a plus).
- Excellent writing and editing skills and knowledge of SEO.
- General awareness and understanding of the digital landscape, including online campaigns, mobile experiences, and social media landscape.
- Enthusiasm, big ideas, and attention to detail.
- Strong written and verbal communication skills.
- A creative mentality with a passion for storytelling and innovation.
- Ability to work collaboratively in a fast‑paced environment.
- Passion for the creative world and staying up‑to‑date with the latest trends, strategies, and technologies.
- Ability to meet deadlines while maintaining high‑quality work.
- Please provide portfolio link and resume when applying *.
Additional Information
At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, parking benefits, legal benefits, pet insurance, auto and home insurance. You must be actively employed for 90 consecutive calendar days to qualify for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after completing 1,000 work hours in a consecutive 12‑month period.
Equal Opportunity Employer
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service, and veteran status, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $ - $ .