Social Media Coordinator Job at The Ward Law Group, PL in Coral Gables

Job Description

We are looking for a talented, curious, and driven Social Media Coordinator to grow a robust online presence for our brand. Your role is to drive growth and build engagement on our platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn, through developing photo and media content that incorporates recent social media trends for our leading brands on a daily basis. As a Social Media Coordinator, you will play a pivotal role in developing and executing our social media strategy to enhance our online presence and engage with our audience effectively.

This position requires organizational, communication, creativity, analytical, and leadership skills to manage multiple projects that meet client needs. It also requires collaboration with other Media team members, such as the Traditional Marketing Manager, Digital Marketing Manager, brand specialists, and paid social ad specialists.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the firm’s goals and objectives.
• Ensure consistency in the firm’s branding across all social media channels, including tone of voice, visual identity, and messaging.
• Oversee all aspects of branding—including internal branding initiatives—and manage the firm’s merchandise strategy, inventory, and distribution to ensure brand integrity across all touchpoints.
• Create engaging and informative content (such as posts, stories, videos, and graphics) for various social media platforms.
• Manage the firm’s social media accounts, including daily monitoring, posting, and responding to comments and messages.
• Collaborate with internal teams to gather content and ensure brand consistency across all channels.
• Monitor social media trends, tools, and applications and recommend strategies for continuous improvement.
• Track and analyze key metrics to measure the success of social media campaigns and make data-driven recommendations for optimization.
• Stay informed about legal industry trends and news to curate relevant content for our audience.
• Implement strategies to attract potential clients through social media.
• Provide regular reports on social media performance and insights to stakeholders.
• Develop and implement social media campaigns to promote firm events or special promotions.

Employment Information

Employment Type: Full-Time

Location: On-site in Miami Lakes, FL

Working Schedule: Monday - Friday 8:30 AM - 5:00 PM EST or 9:00 AM - 5:30 PM EST

Salary: $60,000 – $65,000 per year (based on experience)