Launch Potato is hiring: Lead UX Designer in New Haven

About Launch Potato

Launch Potato is a profitable digital media company that reaches over 30 M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning more than 15 countries, we have built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

Why Join Us

Work with a global team of high performers, accelerate your career by owning outcomes, moving fast, and driving impact.

Compensation

$150,000 to $180,000 per year.

Employment Type

Contract to Hire. Full‑time.

Qualifications

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
• Expertise in data‑informed design focused on optimizing key metrics such as conversion rate (CVR) and revenue per session.
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
• Hands‑on experience collaborating with developers and executing A/B tests for CRO.
• Excellent communicator, able to present design rationale across technical and non‑technical audiences.

Experience

8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Your Role

Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Outcomes

• Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights.
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging qualitative and quantitative inputs.
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
• Propose and implement design process improvements that enhance experimentation velocity and design scalability.

Competencies

• Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes.
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
• Initiative‑Driven: Identifies design gaps and proactively proposes and executes UX solutions.
• Clear Communicator: Effectively tailors communication to different audiences—engineers, PMs, stakeholders—ensuring alignment and clarity.
• Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams.
• Mentorship‑Oriented: Shares expertise, coaches peers, and fosters a high‑performance UX culture.
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly.

Equal Employment Opportunity Statement

Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, individual with a disability, or any other legally protected characteristic.