Lead UX Designer Job at Launch Potato in Concord

Join us as a Lead UX Designer at Launch Potato.

Who Are We?

Launch Potato is a profitable digital media company reaching over 30 M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As “The Discovery and Conversion Company,” we connect consumers with leading brands using data‑driven content and technology.

Headquartered in South Florida with a remote‑first team across more than 15 countries, we foster a high‑growth, high‑performance culture driven by speed, ownership, and measurable impact.

Why Join Us?

Accelerate your career by owning outcomes, moving fast, and creating impact with a global team of high‑performers.

Compensation

$150,000 to $180,000 per year. This position is Contract to Hire.

Must Have

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment
• Expertise in data‑informed design focused on optimizing metrics like conversion rate (CVR) and revenue per session
• Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite
• Hands‑on experience collaborating with developers and executing A/B tests for CRO
• Excellent communicator able to present design rationale to technical and non‑technical audiences

Experience

8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Your Role

Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

Outcomes

• Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
• Identify and improve underperforming experiences through iterative UX/CRO design, leveraging qualitative and quantitative inputs
• Collaborate closely with product, engineering, and stakeholders to ensure alignment with business goals and technical constraints
• Champion and mentor design best practices and drive UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability

Competencies

• Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes
• Analytical: Uses data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative‑Driven: Identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Tailors communication to engineers, PMs, or stakeholders, ensuring alignment and clarity
• Collaborative: Builds productive relationships across design, product, and engineering teams
• Mentorship‑Oriented: Coaches peers and fosters a high‑performance UX culture
• Strategic Thinker: Prioritizes solutions based on broader business objectives

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies with Launch Potato’s Levels Framework. Your package includes a base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not annual cost‑of‑living adjustments.

Apply

Want to accelerate your career? Apply now!

Since day one, we have been committed to a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.