Jobs via Dice
Marketing Specialist (Demand Generation)
Jobs via Dice, Santa Ana, California, United States, 92725
Marketing Specialist (Demand Generation)
Pay range: $60,000.00/yr - $83,000.00/yr
Demand Generation & GTM Strategy
Develop and execute integrated campaigns across email, paid media, social, webinars, and content syndication.
Support product launches and strategic initiatives by aligning GTM plans with business goals and customer needs.
Collaborate with marketing leadership to refine messaging and targeting strategies that resonate with key audiences.
Conduct market research to uncover customer pain points and competitive insights that inform campaign direction.
Campaign Execution & Optimization
Manage campaign timelines, deliverables, and performance tracking across multiple platforms.
Partner with design and content teams to produce high-impact assets (e.g., landing pages, ads, emails).
Continuously test and iterate on campaign components to improve engagement and conversion rates.
Cross-Functional Collaboration
Work closely with marketing managers to ensure campaign alignment and execution.
Coordinate with sales to streamline lead handoff and gather feedback on campaign quality.
Collaborate with product and content teams to develop materials that highlight product value and customer benefits.
Act as a liaison across departments to ensure smooth rollout of integrated marketing efforts.
Performance Analysis & Reporting
Monitor campaign metrics including lead quality, pipeline contribution, and ROI.
Use tools like HubSpot and Salesforce to track lead flow and campaign effectiveness.
Present performance insights and recommendations to leadership for ongoing optimization.
Affiliate & Influencer Marketing
Manage affiliate programs including partner onboarding, performance tracking, and commission structures.
Identify and activate influencers across platforms (YouTube, TikTok, Instagram, podcasts, blogs) aligned with brand goals.
Drive recruitment through outreach, events, and referrals, and support partners through campaign execution and content strategy.
Qualifications
Bachelor's degree or equivalent experience in marketing, communications, or a related field.
3+ years in demand generation, GTM execution, or partnership marketing — ideally in SaaS, FinTech, or digital marketplaces.
Proficiency with marketing automation (HubSpot), CRM systems (Salesforce), and tracking tools (Everflow, Stripe, Meta, Google, YouTube).
Strong grasp of performance marketing, attribution models, and conversion optimization.
Proven ability to manage multiple projects and deadlines with precision.
Excellent communication skills and a collaborative mindset.
Self-starter with strategic thinking and executional agility.
Comfortable working cross‑functionally and presenting to internal and external stakeholders.
Job Type & Location Permanent position based out of Santa Ana, CA.
Pay & Benefits Pay range: $60,000.00 - $83,000.00/yr. Based on eligibility, offers a comprehensive benefits package including medical, dental, vision, 401(k), PTO/paid sick leave, and an employee stock purchase plan.
Workplace Type Hybrid position in Santa Ana, CA.
Application Deadline Anticipated to close on Nov 26, 2025.
About TEKsystems TEKsystems is an Allegis Group company that partners with clients to activate ideas and solutions. With a team of 80,000, it serves over 6,000 clients—including 80% of the Fortune 500—across North America, Europe, and Asia. TEKsystems is an equal-opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law.
#J-18808-Ljbffr
Demand Generation & GTM Strategy
Develop and execute integrated campaigns across email, paid media, social, webinars, and content syndication.
Support product launches and strategic initiatives by aligning GTM plans with business goals and customer needs.
Collaborate with marketing leadership to refine messaging and targeting strategies that resonate with key audiences.
Conduct market research to uncover customer pain points and competitive insights that inform campaign direction.
Campaign Execution & Optimization
Manage campaign timelines, deliverables, and performance tracking across multiple platforms.
Partner with design and content teams to produce high-impact assets (e.g., landing pages, ads, emails).
Continuously test and iterate on campaign components to improve engagement and conversion rates.
Cross-Functional Collaboration
Work closely with marketing managers to ensure campaign alignment and execution.
Coordinate with sales to streamline lead handoff and gather feedback on campaign quality.
Collaborate with product and content teams to develop materials that highlight product value and customer benefits.
Act as a liaison across departments to ensure smooth rollout of integrated marketing efforts.
Performance Analysis & Reporting
Monitor campaign metrics including lead quality, pipeline contribution, and ROI.
Use tools like HubSpot and Salesforce to track lead flow and campaign effectiveness.
Present performance insights and recommendations to leadership for ongoing optimization.
Affiliate & Influencer Marketing
Manage affiliate programs including partner onboarding, performance tracking, and commission structures.
Identify and activate influencers across platforms (YouTube, TikTok, Instagram, podcasts, blogs) aligned with brand goals.
Drive recruitment through outreach, events, and referrals, and support partners through campaign execution and content strategy.
Qualifications
Bachelor's degree or equivalent experience in marketing, communications, or a related field.
3+ years in demand generation, GTM execution, or partnership marketing — ideally in SaaS, FinTech, or digital marketplaces.
Proficiency with marketing automation (HubSpot), CRM systems (Salesforce), and tracking tools (Everflow, Stripe, Meta, Google, YouTube).
Strong grasp of performance marketing, attribution models, and conversion optimization.
Proven ability to manage multiple projects and deadlines with precision.
Excellent communication skills and a collaborative mindset.
Self-starter with strategic thinking and executional agility.
Comfortable working cross‑functionally and presenting to internal and external stakeholders.
Job Type & Location Permanent position based out of Santa Ana, CA.
Pay & Benefits Pay range: $60,000.00 - $83,000.00/yr. Based on eligibility, offers a comprehensive benefits package including medical, dental, vision, 401(k), PTO/paid sick leave, and an employee stock purchase plan.
Workplace Type Hybrid position in Santa Ana, CA.
Application Deadline Anticipated to close on Nov 26, 2025.
About TEKsystems TEKsystems is an Allegis Group company that partners with clients to activate ideas and solutions. With a team of 80,000, it serves over 6,000 clients—including 80% of the Fortune 500—across North America, Europe, and Asia. TEKsystems is an equal-opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information, or any characteristic protected by law.
#J-18808-Ljbffr