Senior Helpers of Lake Country
Marketing & Outreach Coordinator
Senior Helpers of Lake Country, Okauchee Lake, Wisconsin, United States
Senior Helpers of Lake Country is a veteran- and woman-owned business, independently owned and operated as a franchisee of SH Franchising, LLC dba Senior Helpers®. Senior Helpers® has been the nation's premier franchisor of in-home senior care franchisees since 2005, with locations across the country. Our services range from specialized care for those with chronic diseases to companion services for seniors looking for assistance with daily activities. Our mission is to provide compassionate care and improve the quality of life for our clients, their families, and our employees.
We are excited to have opened our doors in October 2025. As we are getting started from the ground up, our goal is to build a strong foundation for our operations. As our second most impactful role, we are seeking our next Marketing & Outreach Coordinator to join us in this journey, growing and partnering with us as we establish our presence. We proudly encourage veterans to apply and become part of our dedicated team.
What is a Marketing and Outreach Coordinator? Our Marketing and Outreach Coordinator will serve as a vital link between our senior caregiving services and the community. This
part-time, hybrid
role focuses on promoting our brand, building meaningful relationships, and driving awareness of the care we provide. Working closely with the business owner and leveraging franchisor resources, the Marketing and Outreach Coordinator will support the planning and execution of marketing campaigns, community engagement activities, and referral outreach initiatives to strengthen our presence and grow our network.
This is a hybrid role combining remote marketing and planning activities with periodic in-person community outreach and office collaboration. The role requires reliable digital communication, self-scheduling discipline, and regular performance reporting to ensure alignment with company objectives.
Why Work at Senior Helpers of Lake Country?
Great Place to Work® Certified
Autonomy—We encourage our team members’ independence and believe in our team to complete their job duties without micromanaging.
Task Variety—We provide an engaging workday that uses your various skill sets to avoid monotony.
We offer the following benefits: Medical, Dental, and Vision Benefits, Great Selection of Voluntary Benefits, and Varied Discount Programs
ESSENTIAL DUTIES HIGHLIGHTS
Assist in developing and executing marketing plans that showcase our services and values.
Maintain a monthly marketing calendar aligned with national campaigns and local initiatives.
Create and schedule content for social media, digital marketing, print ads, and community outreach.
Build and nurture relationships with local organizations, healthcare professionals, and community groups.
Support planning and hosting of community events such as seminars, health fairs, and caregiver support groups.
Represent the company at networking events, trade shows, and conferences to develop referral sources.
Maintain and update the CRM system to track outreach and marketing activities.
Monitor online reviews and inquiries, ensuring timely responses and a positive digital presence.
Track and report on marketing campaign performance, providing insights for improvement.
CRITICAL KNOWLEDGE, SKILLS, & ABILITIES
Ability to self-manage time and priorities effectively in a hybrid environment, with accountability for meeting defined performance benchmarks.
Experience working with seniors and a genuine passion for helping others.
Ability to work independently while knowing when to involve the Owner in decision-making.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Excellent written and verbal communication skills for crafting compelling messages.
Ability to build and maintain relationships with community stakeholders, including healthcare providers and organizations.
Understanding of digital marketing strategies, content creation, and brand development.
Creative and strategic thinker with problem-solving skills.
Respectful and compassionate approach when communicating with seniors and their families.
MUST HAVES
1-2 years or more experience in marketing and business development, or the equivalent combination of education and on the job experience.
Proficiency in Microsoft Word, Excel, Internet, Outlook, and marketing analytics tools (Google Analytics, social media insights, etc.) to track campaign performance with the ability to learn other software programs quickly, and other relevant forms of technology
Professional and articulate verbal and written communication skills.
Ability to work independently and as part of a team.
High School Graduate or equivalent.
A valid driver’s license or reliable transportation.
Successful completion of background check and pre-employment screenings.
ADDITIONAL DESIRED QUALIFICATIONS
Experience in the Home Care industry
Bachelor’s degree in Marketing, Communications, or related field.
PHYSICAL REQUIREMENTS
Primarily office-based role with occasional standing, walking, and light lifting.
Ability to sit for extended periods and operate a computer.
Ability to lift and carry up to 25 pounds for event set-up.
Ability to walk, stand, and travel for community outreach events or site visits.
Maintain alertness and safety standards within the work environment.
READY TO JOIN OUR TEAM? If this sounds like a great fit and you satisfy the Must Have’s listed above,
we welcome your application.
Please submit your resume and cover letter (optional) to satwood@seniorhelpers.com. We look forward to talking soon!
We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and local laws.
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We are excited to have opened our doors in October 2025. As we are getting started from the ground up, our goal is to build a strong foundation for our operations. As our second most impactful role, we are seeking our next Marketing & Outreach Coordinator to join us in this journey, growing and partnering with us as we establish our presence. We proudly encourage veterans to apply and become part of our dedicated team.
What is a Marketing and Outreach Coordinator? Our Marketing and Outreach Coordinator will serve as a vital link between our senior caregiving services and the community. This
part-time, hybrid
role focuses on promoting our brand, building meaningful relationships, and driving awareness of the care we provide. Working closely with the business owner and leveraging franchisor resources, the Marketing and Outreach Coordinator will support the planning and execution of marketing campaigns, community engagement activities, and referral outreach initiatives to strengthen our presence and grow our network.
This is a hybrid role combining remote marketing and planning activities with periodic in-person community outreach and office collaboration. The role requires reliable digital communication, self-scheduling discipline, and regular performance reporting to ensure alignment with company objectives.
Why Work at Senior Helpers of Lake Country?
Great Place to Work® Certified
Autonomy—We encourage our team members’ independence and believe in our team to complete their job duties without micromanaging.
Task Variety—We provide an engaging workday that uses your various skill sets to avoid monotony.
We offer the following benefits: Medical, Dental, and Vision Benefits, Great Selection of Voluntary Benefits, and Varied Discount Programs
ESSENTIAL DUTIES HIGHLIGHTS
Assist in developing and executing marketing plans that showcase our services and values.
Maintain a monthly marketing calendar aligned with national campaigns and local initiatives.
Create and schedule content for social media, digital marketing, print ads, and community outreach.
Build and nurture relationships with local organizations, healthcare professionals, and community groups.
Support planning and hosting of community events such as seminars, health fairs, and caregiver support groups.
Represent the company at networking events, trade shows, and conferences to develop referral sources.
Maintain and update the CRM system to track outreach and marketing activities.
Monitor online reviews and inquiries, ensuring timely responses and a positive digital presence.
Track and report on marketing campaign performance, providing insights for improvement.
CRITICAL KNOWLEDGE, SKILLS, & ABILITIES
Ability to self-manage time and priorities effectively in a hybrid environment, with accountability for meeting defined performance benchmarks.
Experience working with seniors and a genuine passion for helping others.
Ability to work independently while knowing when to involve the Owner in decision-making.
Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Excellent written and verbal communication skills for crafting compelling messages.
Ability to build and maintain relationships with community stakeholders, including healthcare providers and organizations.
Understanding of digital marketing strategies, content creation, and brand development.
Creative and strategic thinker with problem-solving skills.
Respectful and compassionate approach when communicating with seniors and their families.
MUST HAVES
1-2 years or more experience in marketing and business development, or the equivalent combination of education and on the job experience.
Proficiency in Microsoft Word, Excel, Internet, Outlook, and marketing analytics tools (Google Analytics, social media insights, etc.) to track campaign performance with the ability to learn other software programs quickly, and other relevant forms of technology
Professional and articulate verbal and written communication skills.
Ability to work independently and as part of a team.
High School Graduate or equivalent.
A valid driver’s license or reliable transportation.
Successful completion of background check and pre-employment screenings.
ADDITIONAL DESIRED QUALIFICATIONS
Experience in the Home Care industry
Bachelor’s degree in Marketing, Communications, or related field.
PHYSICAL REQUIREMENTS
Primarily office-based role with occasional standing, walking, and light lifting.
Ability to sit for extended periods and operate a computer.
Ability to lift and carry up to 25 pounds for event set-up.
Ability to walk, stand, and travel for community outreach events or site visits.
Maintain alertness and safety standards within the work environment.
READY TO JOIN OUR TEAM? If this sounds like a great fit and you satisfy the Must Have’s listed above,
we welcome your application.
Please submit your resume and cover letter (optional) to satwood@seniorhelpers.com. We look forward to talking soon!
We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and local laws.
#J-18808-Ljbffr