SoftPro
Get AI-powered advice on this job and more exclusive features.
Company Overview SoftPro
is the nation's leading provider of real estate closing and title insurance software. A division of Fidelity National Financial (NYSE: FNF), SoftPro’s technology solutions are used in thousands of law firms and title companies throughout the country and are an essential part of residential and commercial Real Estate transactions. SoftPro’s Headquarters is in Raleigh, North Carolina.
SoftPro
offers comprehensive health benefit offerings (medical, dental, vision, disability, etc.), 401k and Employee Stock Purchase Plans with company matching, as well as generous paid vacation time and paid parental leave. We have positions that are eligible to be 100% remote. Employees who live near our Raleigh, NC Headquarters can choose to work a hybrid (office/home) schedule.
SoftPro
has received national recognition for our excellent customer service and products, and we were recently recognized as a
2025 Best Places to Work
by the Triangle Business Journal! SoftPro has won this prestigious award
13 times since 2012!
What are we looking for? SoftPro is looking for a
Content Marketing Specialist
in our Raleigh, NC office or as a remote employee. If you are a driven, motivated team player with a positive attitude and dedicated work ethic, the SoftPro Marketing team needs you! As a member of the Marketing team, this position is suited to a person who is adaptive to a fast-paced, deadline-driven, creative environment and is eager to learn and grow their career in the software industry.
What will I do as a Content Marketing Specialist at SoftPro?
Assisting in SoftPro’s digital marketing campaigns and content creation
Writing and editing blogs, case studies and drafting media releases
Creating tailored content for website, landing pages, email marketing campaigns, brochures, social media, and other digital content as needed
Optimizing content for search engines to improve organic visibility
Monitoring digital content and campaign performance and making recommendations
Assisting with creating, writing, sourcing and scheduling relevant, engaging content on SoftPro’s blog
Conducting interviews with internal and external subject matter experts and incorporating them into written e-books and blog posts
Developing content and messaging for lead-generating campaigns
Assisting the Director of Marketing to strategize and implement all marketing campaigns
Collaborating with the Marketing and Sales teams to develop training and co-selling collateral
Cooperating with designer, videographers, and developers to produce multimedia content
Researching industry-related topics to create content
Working cross-functionally with other departments at SoftPro to create internal materials
Managing tradeshow calendar and deadlines
Maintaining advertising contract renewals
Managing miscellaneous tasks of varying priority as needed while maintaining a focus on quality in a fast-paced, deadline-driven environment
Marketing admin and other duties as assigned
What qualifications will I need to be a successful Content Marketing Specialist at SoftPro? Required Qualifications
B.S. or B.A. in Marketing, Communications, or similar discipline
Experience sending email marketing campaigns and proficient with email marketing platform
Familiarity with social listening tools and reporting
Proven writing success with excellent copywriting skills who can capture brand voice within both short-form and long-form content, specifically for blogs and case studies
High degree of creative thinking, successful collaborator with practiced interpersonal skills
Ability to juggle multiple priorities in a fast-paced environment
Comfortable working independently with minimal oversight
Expert problem solver with can‑do attitude
Creative, curious, innovative and proactive across all areas of work
Able to execute day‑to‑day needs while maintaining an understanding of overall strategy
Must be able to follow detailed instructions and exhibit ownership of assigned workload while taking full responsibility for related workflow and deliverables
Preferred Qualifications
3+ years of experience in a similar role preferred
Basic working knowledge or better of Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
Familiarity with marketing automation software, specifically HubSpot, preferred
Experience in SEO best practices
HTML/web development skills is a plus
Experience with a CMS system such as WordPress is a plus
Join us and live our Core Values Deliver AMAZING Customer Service, Be an AWESOME Teammate, Adopt a Sense of Urgency, Innovate to be Efficient, Produce Quality Work, Take Initiative, Go the Extra Mile.
EQUAL OPPORTUNITY POLICY FNF, its affiliates and subsidiaries, is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, gender identity or expression (including transgender status), genetic information or any other characteristic protected by applicable law.
Seniority Level Entry level
Employment type Contract
Job function Marketing and Sales
Industries Software Development
Referrals increase your chances of interviewing at SoftPro by 2x
Raleigh-Durham-Chapel Hill Area 14 hours ago
#J-18808-Ljbffr
Company Overview SoftPro
is the nation's leading provider of real estate closing and title insurance software. A division of Fidelity National Financial (NYSE: FNF), SoftPro’s technology solutions are used in thousands of law firms and title companies throughout the country and are an essential part of residential and commercial Real Estate transactions. SoftPro’s Headquarters is in Raleigh, North Carolina.
SoftPro
offers comprehensive health benefit offerings (medical, dental, vision, disability, etc.), 401k and Employee Stock Purchase Plans with company matching, as well as generous paid vacation time and paid parental leave. We have positions that are eligible to be 100% remote. Employees who live near our Raleigh, NC Headquarters can choose to work a hybrid (office/home) schedule.
SoftPro
has received national recognition for our excellent customer service and products, and we were recently recognized as a
2025 Best Places to Work
by the Triangle Business Journal! SoftPro has won this prestigious award
13 times since 2012!
What are we looking for? SoftPro is looking for a
Content Marketing Specialist
in our Raleigh, NC office or as a remote employee. If you are a driven, motivated team player with a positive attitude and dedicated work ethic, the SoftPro Marketing team needs you! As a member of the Marketing team, this position is suited to a person who is adaptive to a fast-paced, deadline-driven, creative environment and is eager to learn and grow their career in the software industry.
What will I do as a Content Marketing Specialist at SoftPro?
Assisting in SoftPro’s digital marketing campaigns and content creation
Writing and editing blogs, case studies and drafting media releases
Creating tailored content for website, landing pages, email marketing campaigns, brochures, social media, and other digital content as needed
Optimizing content for search engines to improve organic visibility
Monitoring digital content and campaign performance and making recommendations
Assisting with creating, writing, sourcing and scheduling relevant, engaging content on SoftPro’s blog
Conducting interviews with internal and external subject matter experts and incorporating them into written e-books and blog posts
Developing content and messaging for lead-generating campaigns
Assisting the Director of Marketing to strategize and implement all marketing campaigns
Collaborating with the Marketing and Sales teams to develop training and co-selling collateral
Cooperating with designer, videographers, and developers to produce multimedia content
Researching industry-related topics to create content
Working cross-functionally with other departments at SoftPro to create internal materials
Managing tradeshow calendar and deadlines
Maintaining advertising contract renewals
Managing miscellaneous tasks of varying priority as needed while maintaining a focus on quality in a fast-paced, deadline-driven environment
Marketing admin and other duties as assigned
What qualifications will I need to be a successful Content Marketing Specialist at SoftPro? Required Qualifications
B.S. or B.A. in Marketing, Communications, or similar discipline
Experience sending email marketing campaigns and proficient with email marketing platform
Familiarity with social listening tools and reporting
Proven writing success with excellent copywriting skills who can capture brand voice within both short-form and long-form content, specifically for blogs and case studies
High degree of creative thinking, successful collaborator with practiced interpersonal skills
Ability to juggle multiple priorities in a fast-paced environment
Comfortable working independently with minimal oversight
Expert problem solver with can‑do attitude
Creative, curious, innovative and proactive across all areas of work
Able to execute day‑to‑day needs while maintaining an understanding of overall strategy
Must be able to follow detailed instructions and exhibit ownership of assigned workload while taking full responsibility for related workflow and deliverables
Preferred Qualifications
3+ years of experience in a similar role preferred
Basic working knowledge or better of Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
Familiarity with marketing automation software, specifically HubSpot, preferred
Experience in SEO best practices
HTML/web development skills is a plus
Experience with a CMS system such as WordPress is a plus
Join us and live our Core Values Deliver AMAZING Customer Service, Be an AWESOME Teammate, Adopt a Sense of Urgency, Innovate to be Efficient, Produce Quality Work, Take Initiative, Go the Extra Mile.
EQUAL OPPORTUNITY POLICY FNF, its affiliates and subsidiaries, is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, gender identity or expression (including transgender status), genetic information or any other characteristic protected by applicable law.
Seniority Level Entry level
Employment type Contract
Job function Marketing and Sales
Industries Software Development
Referrals increase your chances of interviewing at SoftPro by 2x
Raleigh-Durham-Chapel Hill Area 14 hours ago
#J-18808-Ljbffr