Smile Works PLLC
Marketing Coordinator (Full-Time, Hourly) – SmileWorks Children’s Dentistry & Orthodontics
Location: Tallahassee, FL Schedule: Full-Time, Monday–Friday (8-hour shifts) Compensation: Starting at $20/hr (higher based on experience) + performance bonuses Employment Type: Hourly (Non-Exempt)
About SmileWorks SmileWorks Children’s Dentistry & Orthodontics is one of Tallahassee’s premier pediatric dental and orthodontic practices, known for exceptional patient care, a positive kid-centered environment, and more than 2,000 five-star reviews. We are expanding and looking for a creative, energetic Marketing Coordinator to help grow our brand, elevate our digital presence, and strengthen community partnerships.
If you love social media, content creation, events, and making a difference for families, this role is an amazing fit.
Position Overview The Marketing Coordinator oversees daily marketing activities including content creation, social media management, website updates, referral outreach, and event coordination. This is a hands‑on, content‑focused role that requires being on‑site and occasionally attending community events.
Key Responsibilities Social Media & Content Creation
Manage and post daily content on Instagram, Facebook, TikTok, and Google Business Profile
Capture photos/videos in‑office to create high‑quality, engaging orthodontic and pediatric dental content
Write captions, optimize for SEO, and track performance
Film and edit short‑form videos and patient testimonials (with consent)
Reputation Management
Monitor Google reviews and assist with prompt, professional responses
Implement review‑generation strategies to support our 5‑star reputation
Track review data and produce weekly updates
Community Outreach & Referral Marketing
Plan and attend school visits, community events, sponsorships, and health fairs
Build relationships with pediatricians and family physicians
Deliver marketing materials and maintain referral logs
Internal Marketing
Coordinate office promotions, theme days, contests, and giveaways
Assist with communication pieces, branding alignment, and in‑office displays
Support new‑patient experience campaigns
Website & SEO Support
Update website content and imagery
Upload blogs, maintain landing pages, and coordinate with SEO partners
Track traffic, rankings, and keyword trends
Data & KPI Tracking
Report weekly metrics: new patients, call conversions, referral activity, social engagement, campaign performance
Suggest improvements based on data insights
Qualifications
Experience in marketing, communications, digital media, or related fields
Healthcare or dental marketing experience is a plus (not required)
Strong skills in photo/video content creation, social media trends, and editing tools
Basic understanding of SEO and analytics preferred
Outgoing, organized, reliable, and comfortable working independently
Valid driver’s license and ability to travel locally for outreach
Schedule & Additional Requirements
Full‑time, Monday–Friday (8‑hour workdays)
Some Saturdays or evenings required for community events, school visits, or outreach
Must be able to commute to our Tallahassee office
Must be able to relocate before start date if coming from outside the area
Benefits
401(k) with employer match
Bonus based on performance
Competitive salary
Dental insurance
Employee discounts
Health insurance
Vision insurance
Paid time off & holidays
Training & development
Ongoing training and a supportive, growth‑focused culture
Why Join SmileWorks? Join a team that celebrates smiles every day. Be part of a workplace that values creativity, compassion, professionalism, and making a difference—one child at a time.
How to Apply Submit your:
Resume
Links to social media or content samples (preferred)
Brief statement on why you're a great fit for SmileWorks
#J-18808-Ljbffr
Location: Tallahassee, FL Schedule: Full-Time, Monday–Friday (8-hour shifts) Compensation: Starting at $20/hr (higher based on experience) + performance bonuses Employment Type: Hourly (Non-Exempt)
About SmileWorks SmileWorks Children’s Dentistry & Orthodontics is one of Tallahassee’s premier pediatric dental and orthodontic practices, known for exceptional patient care, a positive kid-centered environment, and more than 2,000 five-star reviews. We are expanding and looking for a creative, energetic Marketing Coordinator to help grow our brand, elevate our digital presence, and strengthen community partnerships.
If you love social media, content creation, events, and making a difference for families, this role is an amazing fit.
Position Overview The Marketing Coordinator oversees daily marketing activities including content creation, social media management, website updates, referral outreach, and event coordination. This is a hands‑on, content‑focused role that requires being on‑site and occasionally attending community events.
Key Responsibilities Social Media & Content Creation
Manage and post daily content on Instagram, Facebook, TikTok, and Google Business Profile
Capture photos/videos in‑office to create high‑quality, engaging orthodontic and pediatric dental content
Write captions, optimize for SEO, and track performance
Film and edit short‑form videos and patient testimonials (with consent)
Reputation Management
Monitor Google reviews and assist with prompt, professional responses
Implement review‑generation strategies to support our 5‑star reputation
Track review data and produce weekly updates
Community Outreach & Referral Marketing
Plan and attend school visits, community events, sponsorships, and health fairs
Build relationships with pediatricians and family physicians
Deliver marketing materials and maintain referral logs
Internal Marketing
Coordinate office promotions, theme days, contests, and giveaways
Assist with communication pieces, branding alignment, and in‑office displays
Support new‑patient experience campaigns
Website & SEO Support
Update website content and imagery
Upload blogs, maintain landing pages, and coordinate with SEO partners
Track traffic, rankings, and keyword trends
Data & KPI Tracking
Report weekly metrics: new patients, call conversions, referral activity, social engagement, campaign performance
Suggest improvements based on data insights
Qualifications
Experience in marketing, communications, digital media, or related fields
Healthcare or dental marketing experience is a plus (not required)
Strong skills in photo/video content creation, social media trends, and editing tools
Basic understanding of SEO and analytics preferred
Outgoing, organized, reliable, and comfortable working independently
Valid driver’s license and ability to travel locally for outreach
Schedule & Additional Requirements
Full‑time, Monday–Friday (8‑hour workdays)
Some Saturdays or evenings required for community events, school visits, or outreach
Must be able to commute to our Tallahassee office
Must be able to relocate before start date if coming from outside the area
Benefits
401(k) with employer match
Bonus based on performance
Competitive salary
Dental insurance
Employee discounts
Health insurance
Vision insurance
Paid time off & holidays
Training & development
Ongoing training and a supportive, growth‑focused culture
Why Join SmileWorks? Join a team that celebrates smiles every day. Be part of a workplace that values creativity, compassion, professionalism, and making a difference—one child at a time.
How to Apply Submit your:
Resume
Links to social media or content samples (preferred)
Brief statement on why you're a great fit for SmileWorks
#J-18808-Ljbffr