Arrow Electronics
Global Marketing Strategist - Citrix
Arrow Electronics, Wyoming, Massachusetts, United States
Global Marketing Strategist – Citrix
at Arrow Electronics
Position Global Marketing Strategist - Citrix
Job Description The Global Marketing Strategist oversees marketing strategy development and campaign planning/execution for Citrix. An all‑rounder in marketing, you will be experienced in developing and implementing go‑to‑market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share, visibility, and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and build a high level of rapport with internal and external stakeholders.
What You’ll Be Doing
Develop, plan, and lead the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities.
Responsible for the full marketing mix: recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
Monitor global campaign KPIs and results in line with business expectations, and regularly communicate results to global stakeholders.
Use advanced understanding of Citrix go‑to‑market strategies, product positioning and messaging and target audiences/personas to create high‑impact marketing campaigns that generate sales‑ready leads from suitable buyers.
Own the global Citrix marketing budget to deliver ROI against marketing plans, leveraging Arrow ECS Performance Marketing Team.
Analyze and articulate campaign effectiveness and metrics to Arrow, including MQLs, Pipeline Value, and Estimated Revenue; propose creative ideas to maximize campaign impact and drive growth.
Manage and govern regional marketing campaign budget requests, ensuring plans sit within global frameworks and align to business plans.
Requirements
5 to 7 years of global marketing experience.
Minimum 3 years of experience in strategic marketing plan creation.
Experience in the IT sector is required.
Experience developing demand generation programs to multi‑persona buying groups.
Experience developing multi‑tactic campaigns for multi‑region execution utilizing digital marketing, field marketing (event experience a must), and Account Based Marketing techniques.
Experience developing marketing plans both to and through channel ecosystem partners.
Qualities
Team player, with strong interpersonal service skills.
Ability to work in a fast‑paced environment and handle several projects and multiple stakeholders at one time.
Skills
Strong writing, presentation, and communication skills.
Proficient in Microsoft Office products.
Work Arrangement Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.
Benefits
Medical, Dental, Vision Insurance
401(k) with Matching Contributions
Short‑Term/Long‑Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Compensation $89,900.00 – $132,000.00
Location US-FL-Florida (Remote Employees). Remote work employees may be required to be present at the closest designated Arrow office for work‑related purposes, at the Company’s request and sole discretion.
Time Type Full time
Job Category Marketing and Communications
EEO Statement Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
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at Arrow Electronics
Position Global Marketing Strategist - Citrix
Job Description The Global Marketing Strategist oversees marketing strategy development and campaign planning/execution for Citrix. An all‑rounder in marketing, you will be experienced in developing and implementing go‑to‑market and global marketing plans utilizing both digital and field marketing tactics to increase Arrow’s market share, visibility, and develop pipeline in line with organization priorities and business plans. A natural communicator, you will collaborate with global teams across multiple geographies and build a high level of rapport with internal and external stakeholders.
What You’ll Be Doing
Develop, plan, and lead the execution of global marketing strategy and experiences to promote Citrix targeting both partner ecosystem audiences and targeted end customers, using modern marketing capabilities.
Responsible for the full marketing mix: recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers.
Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively.
Monitor global campaign KPIs and results in line with business expectations, and regularly communicate results to global stakeholders.
Use advanced understanding of Citrix go‑to‑market strategies, product positioning and messaging and target audiences/personas to create high‑impact marketing campaigns that generate sales‑ready leads from suitable buyers.
Own the global Citrix marketing budget to deliver ROI against marketing plans, leveraging Arrow ECS Performance Marketing Team.
Analyze and articulate campaign effectiveness and metrics to Arrow, including MQLs, Pipeline Value, and Estimated Revenue; propose creative ideas to maximize campaign impact and drive growth.
Manage and govern regional marketing campaign budget requests, ensuring plans sit within global frameworks and align to business plans.
Requirements
5 to 7 years of global marketing experience.
Minimum 3 years of experience in strategic marketing plan creation.
Experience in the IT sector is required.
Experience developing demand generation programs to multi‑persona buying groups.
Experience developing multi‑tactic campaigns for multi‑region execution utilizing digital marketing, field marketing (event experience a must), and Account Based Marketing techniques.
Experience developing marketing plans both to and through channel ecosystem partners.
Qualities
Team player, with strong interpersonal service skills.
Ability to work in a fast‑paced environment and handle several projects and multiple stakeholders at one time.
Skills
Strong writing, presentation, and communication skills.
Proficient in Microsoft Office products.
Work Arrangement Fully Remote: Must be able to travel to an Arrow office location as requested by Arrow leadership.
Benefits
Medical, Dental, Vision Insurance
401(k) with Matching Contributions
Short‑Term/Long‑Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!
Compensation $89,900.00 – $132,000.00
Location US-FL-Florida (Remote Employees). Remote work employees may be required to be present at the closest designated Arrow office for work‑related purposes, at the Company’s request and sole discretion.
Time Type Full time
Job Category Marketing and Communications
EEO Statement Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
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